co creative innovation at ispim innovation conference
TRANSCRIPT
Robin Chase, 2014
Age Rooms Hotels Countries
4 650,000 192
65 645,000 4400 100
93 610,000 3800 88
44 530,000 4452 92
Which brand is this?
@TOMDERUYCK
and develop a platform for diversity?
What’s in the mix?
How to think beyond the product
@TOMDERUYCK
Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify
with and understand the context, the
emotions and the (unarticulated) needs
of their customers.
@TOMDERUYCK
I love discovering new neighborhoods in
my city. Now that I am a parent I am
rediscovering the city in a new way, but I
feel limited in my mobility. I wish their was
a quicker way to conquer the city together
with my baby.
Urban parents insight
@TOMDERUYCK
Impact
measurement
#5
diversity
Generating ideas is the act
of connecting experiences and
synthesizing new things. More is better.
More diverse is better.
@TOMDERUYCK
Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc
intervention. Ideas shape in time,
so does collaboration.
@TOMDERUYCK