cmu insights redefining music education · extra-curricular ma | mba | phd professional training...

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REDEFINING MUSIC EDUCATION

CMU


mynameisCHRISCOOKE.com


completemusicupdate.com


THE CONTEXT

!  It is a great time to be a creator.

! Creative tools and a potential audience are available to all online.

! Creativity isn’t just about creating, it’s about sharing and responding too, and this is now much easier to do.


THE CONTEXT

!  Though building a business and career around creativity remains challenging.

! And while the tools and potential audience are there, do young people have access to the skills and knowledge they need to utilise them?


THE QUESTION

!  Is music education preparing and enabling young people interested in pursuing a career in the music?

!  Is that even the aim of music education?

!  If not… Should it be? Could it be?


THE QUESTION

MUSIC EDUCATION

MUSIC PARTICIPATION

MUSIC APPRECIATION

MUSIC CAREERS

MUSIC INDUSTRY

FEATURED ARTISTS

MUSIC EXECS

MUSIC CREATIVES

MUSIC ENTREPRENEURS


STARTING POINT

! What do we mean by…

•  “music education”

•  “music careers”

!  Starting point: a mapping exercise


MAPPING MUSIC EDUCATION: SEGMENTS

PRIMARY SCHOOL

AND BEYOND

HE & FE

SECONDARY SCHOOL

In Class Extra-Curricular

MA | MBA | PHD Professional

Training

Performance Production Business

Music Class Extra-Curricular

GCSE Extra-Curricular

A-Level Extra-Curricular

INSTRUMENT LESSONS

EXTERNAL EDUCATIONAL PROGRAMMES

UNIVERSITY SOCIETIES

INDUSTRY EVENTS

APPRENTICESHIPS & INTERNSHIPS


MAPPING MUSIC EDUCATION: DISTINCTIONS

!  Performance v production v business

!  School/college based v external

!  Free-to-access v paid-for

!  Which genres?

!  Who is funding it?

!  What is the aim?


MAPPING MUSIC EDUCATION: RESEARCH

!  We are interested in the entire map.

!  And how they interact and relate.

!  And how they impact on music careers.

!  And how we ensure access for all.

!  We have so far sketched the map.

!  Now we will flesh it out a little more.


MAPPING MUSIC CAREERS

When Ed Sheeran performs at Wembley this summer we will see one person on stage with a guitar and some pedals

But behind the scenes hundreds and hundreds of people have helped make those shows happen.


MAPPING MUSIC CAREERS: THE ROLES

ON THE ROAD Ed Tour Manager Production Manager PA Set-up Lighting Set-up PA Operation Lighting Operation Set Build Stage Crew Catering Truck Drivers Bus Drivers Tour Accountants Promoter Rep Security Merchandising Photographer PAs

BEHIND THE TOUR Promoter Artist Manager Booking Agent Ticket Agents Marketing Press Social Media Advertising Set Design Venue Management Venue Staff Venue Security Venue Merchandising Box Office Staff Bar Staff Hospitality Staff PRS Insurance

BEHIND THE RECORD Label A&R Label Creative Studio Producer Sound Engineer Label Marketing Label Press Label Promotions Label Business Affairs Social Media DIstributor Publisher(s) A&R Publisher(s) Royalties Merchandiser Direct To Fan Brand Partnerships Streaming Platforms Record Shops Media

These are just examples of the kinds of roles involved in album campaigns and tours


MAPPING MUSIC CAREERS: RESEARCH

!  Again, we are interested in the entire map.

!  How do we educate young people about all these roles?

!  What skills and knowledge are required for these careers?

!  How can music education help young people develop these skills and access this knowledge?

!  What other careers would benefit from that education?

!  These are questions we now seek to answer.


THE END

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cmu insights redefining music education · extra-curricular ma | mba | phd professional training...

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