CMI LOGO GUIDELINES.

If you’ve got it, flaunt it.

USING THE CMI BRAND.

Professional presentation is important to everyone, and when you affiliate yourself with another organisation, you have to be sure it reflects on you in the best possible way.

Our members and partners are proud of their relationship with CMI. They want to shout about this to clients, customers, staff and stakeholders so we need to make sure they have the tools to do it.

Here you’ll find everything you need to let the world know you’re at the top of your game, in a way that works for all.

All the necessary logos can be obtained from our website at www.managers.org.uk/brand

If you have any queries, you can contact us at marketing.support@managers.org.uk

2

CONTENTS.

4 CMI MEMBER LOGOS

5 APPROVED CENTRE LOGO

6 HE PARTNER LOGO

7 CHARTERED MANAGER ASSESSMENT CENTRE LOGO

8 ACCREDITED TRAINING PROVIDER AND VALIDATED TRAINING PROVIDER LOGOS

9 LOGO MECHANICS

10 LOGO MISUSE

11 EXAMPLES OF LOGO USE

HOW TO OBTAIN THE LOGO

12 IN SUMMARY

3

4

CMI MEMBER LOGOS.

Who can use the CMI logo?

Members at the following grades:• Associate (ACMI)

• Member (MCMI)

• Fellow (FCMI)

• Chartered Member (CMgr MCMI)

• Chartered Fellow (CMgr FCMI)

• Companions (CCMI)

Where can the logo be used?

• On your individual business card

• Within your biographical profile on your organisation’s website and promotional material

• In your personal email footer

• On your personal stationery

Where you can’t use the logo

• The homepage of your organisation’s website

• Within any marketing or promotional materials where it could be interpreted that your organisation, not you, has a relationship with CMI

CharteredMember

CharteredFellow

MEMBER VERSIONS

FOR ALL LOGOSThe descriptor is part of the overall

logo and at no point should it be

separated.

!

5

CMI CENTRE LOGO.

Who can use the CMI logo?

All current CMI Approved, Registered or Recognised Centres.

Where can Centres use the logo?

The logo can be used on the Centre’s letterhead, corporate stationery, advertisements, marketing materials and website.

Who cannot use the logo?

• Organisations who are not Approved, Registered or Recognised Centres

• Centres that are currently going through the approval process

• Satellite sites of Centres

• The logo cannot be used for any products, services or events which are not part of their agreement with CMI.

6

HE PARTNER LOGO.

Who can use the HE Partner Version?

All current CMI Higher Education Partners

Where can HE Partners use the logo?

The logo can be used on the partners letterhead, corporate stationery, advertisements, marketing materials and website. It should be restricted to materials that directly relate to CMI products, services and events.

Who cannot use the CMI logo?

• Organisations who are not HE Partners.

• Prospective partners who have not yet signed a partnership agreement with CMI

• The logo cannot be used for any products, services or events which are not part of their agreement with CMI

HE Partner

7

CHARTERED MANAGER ASSESSMENT CENTRE LOGO.

Who can use the Chartered Manager Assessment Centre logo?All current Chartered Manager Assessment Centres

Where can Assessment Centres use the logo?The logo can be used on the Assessment Centre’s letterhead, corporate stationery, advertisements, marketing materials and website. It should be restricted to materials that directly relate to the Chartered Manager award.

Who cannot use the CMI logo?• Organisations who are not Chartered Manager

Assessment Centres.

• Centres that are currently going through the approval process.

• The logo cannot be used for any products, services or events which are not part of their agreement with CMI.

8

Who can use the Accredited or Validated Version of the CMI logo?• Any organisation that has had its in-house management and leadership

development accredited or validated by CMI.

Where can the logo be used?• The logo can be used on the organisation’s letterhead, corporate stationery,

advertisements, marketing materials and website.

How to use the logoBy way of explanation and to raise awareness of what accreditation and validation are the logos should be used, where possible, with the following text:

Accredited logo‘This programme meets the rigorous quality standards to achieve CMI Accreditation’ or ‘This organisation provides management development programmes that meet the rigorous quality required to achieve CMI Accreditation’

Validation logo‘This programme meets the rigorous quality standards to achieve CMI Validation’ or ‘This organisation provides management development that meets the rigorous quality standards to achieve CMI Validation.’

Who cannot use the CMI logo?• Organisations who have not had their training validated or accredited by CMI

• Any organisation who is currently going through the process of having their in-house training accredited or validated before sending out the logo.

VALIDATED TRAINING PROVIDER

ACCREDITED TRAINING PROVIDER

ACCREDITED TRAINING PROVIDER AND VALIDATED TRAINING PROVIDER LOGOS.

9

LOGO MECHANICS.

Exclusion zoneAllow for an exclusion zone as illustrated to the right.

Minimum size (excluding full title)In order to maintain legibility, the minimum width of our logo without the full title is 10mm, shown in real size above. (eg promotional items etc).

MINIMUM SIZEEXCLUSION ZONE

ApprovedCentreX

X

X

X

X

X

X

X

Print – 12.5 mm

Screen – 30 pixels

ApprovedCentre

Print – 12.5 mm

Screen – 30 pixels

10

LOGO MISUSE.

The logo has been specially created to emphasise our organisation – please don’t redraw or alter it in any way.

These are examples to show how misuse of the logo can have a negative impact on the brand.

ALWAYS IN THE CORRECT COLOUR SCHEME

NEVER DISTORTED OR ROTATEDAND THE RELATIONSHIP BETWEENELEMENTS REMAIN THE SAME

ALWAYS PROTECT THE EXCLUSION ZONE

NEVER RE-CREATED IN A DIFFERENT TYPEFACE✗ ✗

✗ ✗

ApprovedCentre

ApprovedCentre

CentreMember

ApprovedCentre

CentreMember

ApprovedCentre

ApprovedCentre

CentreMember

ApprovedCentre

CentreMember

ApprovedCentre

ApprovedCentre

CentreMember

ApprovedCentre

CentreMember

ApprovedCentre

ApprovedCentre

CentreMember

ApprovedCentre

CentreMember

11

EXAMPLES OF LOGO USE.

How to obtain the logoLogos can be downloaded from the CMI website www.managers.org.uk/brand

LETTERHEAD

COMPLIMENT SLIP

BUSINESS CARD

1 The StreetTown NameCounty, Postcode

Tel +44 (0)20 123 4567Fax +44 (0)20 123 4567Email name@zasolutions.co.ukWeb www.zasolutions.co.uk

Date

Address lineAddress lineAddress lineAddress lineAddress lineAddress lineAddress line

Dear John

I’m writing to you personally with a business proposition that I believe will appeal to you specifically.

Differentiate your centreNusantiatiae de re esti abo. Nam fugias inus everion cor sandaec aborecullab iniant que vent lantios molorep repuditatur, to offic tenectio. Itaqui dolum ipsum ipsame pore del idem et et rehendae eles adi ut di beribus erchilibero berum eiusaperi odiones enderchilit harum si offictust aut fuga.

Et lis nus milibusdae. Et ullab imincia sintur? Qui tem ulpa conecatur mollatem atur sit eni denimagnis et quundus quam rempore, sa quatempos minumqu iscidem. Da intibus volore perectem simusant quo eatem illit, officid quodionseque veliquis acerferum volest odisquae ilibus vollandi aut quis el maio idusant re nonsera taquam nem quid quia qui voles magni dellabo. Ut quamusa perspel estium idipsandi odit verfere moluptature, nam, quasitat.

Attract more management learners Rum dolum simusci aspiduntur am cumqui dolluptas maximporum ilit eventio cumenis ex es essequunt ut omnimagnis etus unt es dolorum ipsumquid militiorum que vollo officidusam endit id experae ratemporum eium restotatus duciis nobis et moluptas volorpo repero in reptibus deliae. Nequam rerferi aut velentibusam a culparum asimaximus, nate volum voluptatur? Unt eiciis est, que conecus.

Yours sincerely

A. N. Other Director

With compliments

ZA Solutions

This programme meets the rigorous quality standards to achieve CMI Accreditation

1 The StreetTown NameCounty, Postcode

Tel +44 (0)20 123 4567Fax +44 (0)20 123 4567Email name@zasolutions.co.ukWeb www.zasolutions.co.uk

Name SurnameDirector

Tel +44 (0)20 123 4567Fax +44 (0)20 123 4567Email name@zasolutions.co.ukWeb www.zasolutions.co.uk

Effy CollegeLodo Systems

HE Partner

12

IN SUMMARY.

Here’s a quick-look guide of the key rules to keep in mind when using the CMI brand.

1 Make sure you use the correct logo

2 Adhere to all size guidelines

3 Do not distort or alter the logo in any way

4 Small digital use should be legible

5 Only use logos downloaded from the CMI website www.managers.org.uk/brand

6 Never create graphics from the logo

7 Only current members and recognised partners can use the logo.

If you have any questions please contact marketing.support@managers.org.uk