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Canadian Marketing Association award winner - markeitng brochure for World Vision U.S.

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  • FOLLOW SabinaS jOurney FOr Water

  • SabinaS day StartS earLy With a grueLing trek FOr Water...Like millions of other Kenyan women, Sabinas days are defined by the relentless demand for watera precious resource in this dry, dusty community. Twice a day Sabina makes the two-mile round trip over thorny, rocky ground to collect water from a riverbed.

    Sabina, her husband Jacob, their three children, and her nephew must get by on just 13 gallons a day for drinking, cooking, and bathing. This is all she can carry.

    it takeS a terribLe tOLL On her bOdyWhen Sabina arrives at the river, she has to scoop and filter the dirty water in order to fill her containers. Once they are filled, she loads them onto her back by lying on a thin rope attached to the largest jug, strapping it to her shoulders, and standing up. The straps dig into her skin and the back pain is excruciating, but she sings her way through it.

    Sabina must walk over this chest-high gate on her way to the river, then lug 70 pounds of water across it on her return. She continued doing this throughout her pregnancieseven on the days she gave birth.

    8:00 a.m.

    9:00 a.m.

    FOLLOW SabinaS jOurney FOr Water

    the LiFe She haS

    been thirSting FOr

    iS Within reaCh

    The relentless task of water collection is about to end for Sabina.

    Please reach out to help other Kenyan families and communities like

    hers so that they, too, can put the long haul for water behind them.

    The gift of clean water will change their lives, improve their health,

    and give them opportunities for a better future.

    World Vision I 34834 Weyerhaeuser Way South I P.O. Box 9716, Federal Way, WA 98063-9716

    World Vision is a Christian humanitarian organization dedicated to working with children, families and their

    communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

    Do not be afraid for I will pour water

    on the thirsty land, and streams on the

    dry ground.Isaiah 44:2-4 (NIV)

    www.worldvision.org/WaterForLife

  • Carrying Water rObS her OF her POtentiaL...Once she has strapped the full water containers onto her back, Sabina begins the long journey home carrying 70 pounds of water. Burdened by the quest for water for most of her life, she has been robbed of her time and potential. As a child, she could not go to school. As an adult, there is no reprieve from this exhaustive task. And Sabina will walk back to the river again in the afternoon to get more water. She has no time for the things she would like to do, like plant a garden.

    WatCh SabinaS StOry On dVdIn this incredible journey of awakening, World Visions Kari Costanza puts herself in Sabinas place, hiking a mile along unforgiving ground to a dirty riverand shouldering a backbreaking 70 pounds of water on her return.

    i reaLiZed i COuLdnt truLy underStand What it WaS Like tO WaLk in SabinaS ShOeS unLeSS i did it MySeLF. World Vision Communications Manager Kari Costanza

    yOur heLP Can Change LiVeS

    buiLd more water pipelines and water points close to homes, and drill new wells

    PrOVide access to safe sanitation and protect water sources by building latrines for families and schools

    eduCate children and families about essential hygiene practices to prevent disease

    9:40 a.m.

    aCCeSS tO CLean Water iS POSSibLein SabinaS COMMunity, water pipes have been laid, a water management board is being trained, and water testing is under way. For the first time ever, 68,000 people will not have to walk miles for clean water. One of those people is Sabina.

    yOu Can heLP thirsty families in other World Vision communities. Your support can make all the difference as we work to transform more lives with water, sanitation, and hygiene projects.

    it keePS her FrOM buiLding a better LiFeAfter her backbreaking journey, Sabina breastfeeds her baby, prepares the main meal, chops firewood, cooks over an open fire, washes clothes and her childrens little bodies, and sweeps the hut. She could start these jobs earlier in the day, spend time with her family, or even rest a while if she did not have to walk so far for waterand make the trip to the river twice each day. The tragic

    irony is that the water Sabina works so hard to collect is dirty and unsafe to drink. Her children are often sick.

    We know we should [boil the water] but we dont, Sabina says. With all the work to do, there is no time to boil it, so we just drink it the way it is.

    I have seen people who go to school do well and get jobs, and I feel bad that I could not go to school, says Sabina, who prays her children will have more opportunities than she had.

    10:40 a.m.

    With your support, World Vision can work alongside communities like Sabinas to:

    www.worldvision.org/WaterForLife

    WALKING IN SABINAS SHOES

    2011 World Vision, Inc. All rights reserved.

    World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

    February 2011Running time: 16:19

    www.worldvision.org/WaterForLife

  • the LiFe She haS been thirSting FOr iS Within reaChThe relentless task of water collection is about to end for Sabina. Please reach out to help other Kenyan families and communities like hers so that they, too, can put the long haul for water behind them. The gift of clean water will change their lives, improve their health, and give them opportunities for a better future.

    World Vision I 34834 Weyerhaeuser Way South I P.O. Box 9716, Federal Way, WA 98063-9716

    World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

    Do not be afraid for I will pour water on the thirsty land, and streams on the dry ground.Isaiah 44:2-4 (NIV) www.worldvision.org/WaterForLife