RESUMEEMPLOYMENT HISTORYNiree Creed has been a journalist, public relations professional, strategic media advisor, writer, TV reporter, producer and presenter, speechwriter and media skills trainer for the past 44 years.Her experience and skills encompass almost every area of the media.July 2016 – present:Managing Director, Creed Media Pty LtdJanuary 2016 – July 2016:Communications and Campaigns Manager, RSPCA AustraliaJanuary 2015 – November 2015:Director of Communications, Australian Institute of International AffairsSeptember 2013 – December 2014:Managing Director, Creed Media Pty LtdMedia consultant to various government and private entities, including:Independent Property GroupLaing+Simmons CommercialStrata Community AustraliaAustralia’s Ambassador to France, Stephen Brady2008 – June 2013:Senior Communications and Media Adviser; Strategic Communications Adviser, Government House, CanberraThis role involved managing the public profile of the Governor-General, Ms Quentin Bryce AC CVO, and the wider activities of the Official Secretary to the Governor-General. Major responsibilities included:

Day-to-day management of media and the public outreach of the Governor-General

Briefing the Governor-General for media and other commitments Accompanying the Governor-General on numerous overseas and

domestic visits as part of the Vice-Regal party and engaging with local media

Developing a long term strategy for the Governor-General’s public outreach to the end of her term in March 2014

Redeveloping and managing the Governor-General’s website (www.gg.gov.au)

Writing numerous speeches for the Governor-General Producing video messages for the Governor-General Managing the public outreach of other departments within the

Office of the Official Secretary, including the Honours Secretariat Establishing a strategic travel and media program with the Program

Department at Government House Crisis management

Liaison with staff in relation to visits by Heads of State, e.g. Her Majesty the Queen; Prince William; Crown Prince Frederik and Crown Princess Mary of Denmark

Preparation and advice to the Official Secretary on legislative and public communications, including preparation for Estimates and public management of the Agency;

Liaison with Department of Defence and military representatives in relation to the Governor-General’s position as Commander-in-Chief

2000 – 2008: Director, Creed Media Pty Ltd, Media ConsultancyThis period encompassed public relations and advisory consultancy services to a wide range of clients, including:

drumMUSTER; Independent Property Group Peter Blackshaw Real Estate CSIRO; Australian Federal Police; Cox Humphries Moss Architects; ACT “Shaping Our Territory” Taskforce; A3P; Australian Rural Leadership Foundation; Winemakers’ Federation of Australia; Grains Council of Australia; Centre for International Economics; Carers Australia; Australian Foundation for Mental Health Research; Plant Health Australia; Law Council of Australia; Cattle Council of Australia; Pharmacy Guild of Australia; Queensland Investment Corporation; TransACT; Department of Immigration and Multicultural Affairs; Department of Agriculture, Fisheries and Forestry; Australian Taxation Office; National Farmers’ Federation; Australian Quarantine and Inspection Service; Corrs, Chambers Westgarth, Solicitors; Meat and Livestock Australia; Department of Defence; Canberra International Airport Rio Tinto, and Individual media training for Federal politicians, farm leaders, senior

public servants and business executives1996 – 2000: Director of Public Relations, National Farmers’ FederationThis role involved the management of all aspects of the public profile of the National Farmers’ Federation. Responsibilities included:

all aspects of communication between the organisation, government and stakeholders

liaison with State farm organisations to maintain consistency of messages and management of communications campaigns

speechwriting design and management of public outreach, programs and special

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crisis management event management

1994 – 1996: Director, Creed Media Pty LtdEstablishment of the company and implementation of public relations campaigns and media training for organisations including the Defence Department, Department of Primary Industries; AQIS; Law Council of Australia; Meat and Livestock Australia1992 – 1994: Senior Producer/Reporter, “7.30 Report”, Press

Gallery, CanberraProduction and direction of feature stories and nightly segments with Political Reporter, Paul Lyneham, on political issues1987 -1992: Co-compere/Reporter “Cross Country” rural TV current affairs programThis role involved studio presentation and reporting for a weekly one hour TV current affairs program covering issues of importance to rural and regional Australians1983 – 1987: Reporter/newsreader/presenter – TV news and “This Week” current affairs program, Capital TV, CanberraProduction, direction and studio presentation of news and current affairs TV segments related to ACT and surrounding areas. 1982 – 1982: Presenter, ABC Radio morning program, CanberraResearch and presentation of 3 and a half hours of live radio including live political and community interviews1979 – 1982: Political reporter, ABC News, Press Gallery,

CanberraPolitical interviews, including live coverage, for ABC TV and Radio News1978 – 1979: Reporter, “A Big Country” documentary unit, ABC,

SydneyResearch, interviews and scripting of half hour documentary programs based in rural Australia, including several international award winning programs from remote and rural locations1977 – 1978: Reporter/presenter “Points North” weekly TV current affairs program, ABC TownsvilleResearch, reporting and studio presentation of weekly live one hour television current affairs program serving Far North and Cape York areas of Queensland1976 – 1977: Reporter/co-presenter “11AM” TV current affairs program, Channel 7, SydneyCo-presentation, research, reporting and conducting live interviews for daily TV current affairs program1974 – 1977: Political reporter, ABC TV and radio news, Press Gallery, CanberraPolitical interviews, including live coverage, for ABC TV and Radio News1971 – 1974: Scriptwriter, Reporter and News Director, Visnews,

London

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This role involved assigning camera crews to cover news stories globally, directing the editing of news footage, scripting and recording scripts for international distribution of news stories, including to Australia1968 – 1971: Cadet and graded journalist, ABC Radio and TV

News, Sydney3 year cadetship as radio journalist, becoming the first female TV reporter for national ABC TV NewsHONORARY POSITIONS:Previous Board member of Canberra Milk and Volunteers ACTCurrent Board member of YouthCARE Canberra; Contact Inc.INTERESTS:Live music, literature, current affairs, politics, cinema, golf, swimming, surfing, travel

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BACKGROUND: NIREE CREED

Throughout her 44 year career, Niree Creed has been the first woman to undertake significant roles, especially during her early career as a journalist. She was the first woman to appear on ABC television news, at a time when few reporters were seen or heard on television.In London, she was the first woman to be appointed the Senior Scriptwriter and Senior Duty News Organiser for the international news television agency, Visnews (now part of Reuters). In these roles, she directed and mentored male writers and camera crews around the world.In Australia, Niree was the first female reporter on the acclaimed ABC documentary series “A Big Country”, and was the first female studio presenter of Channel 7’s “11 AM” program.This thorough grounding in all aspects of journalism, documentary production and the news cycle equipped her to develop a successful career in public relations, beginning with her role as Director of Public Relations for the National Farmers’ Federation, and over a period of 10 years, when she successfully operated her own consultancy.Her long experience in Canberra, working closely as a journalist and adviser with the public service and seven successive Federal governments, has provided a deep understanding of Australia’s constitutional system, and the complexities facing those who engage with government at all levels.Her last role as one of the Governor-General’s three senior advisers combines Niree’s wealth of experience to establish a strong public profile for the Office and Ms Bryce. It was a unique role, requiring definitive diplomatic skills and an understanding of the requirements of a suite of stakeholders, including the media, the Defence Department, community organisations, diplomatic posts and foreign governments. The elevated status of the Governor-General’s Office has provided a unique view of government, the community and Australia. Extensive travel to remote and rural areas of Australia and numerous overseas countries, has afforded her incomparable experience, perception and maturity.

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