clsu intramurals 2012 (marketing research)

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  • 1. CLSU Intramurals 2012: In The Eyes of Athletes/ Non-Athletes

2. Problem Statement This study required to answer the following questions: How the sports fee used in conducting intramurals? What is/are the reasons why there is limited number of athlete per college? What is/are possible strategy to encourage the students to participate in intramurals? What were the problems encountered during the CLSU Intramurals 2012? What is/are the effects of a student- led activity to the students? 3. Research Objectives The research study designed to know the perception of the CLSU students in the Intramurals 2012. Specifically this study aimed to: To know if the sports fee of the students was used in a proper way. To determine if the qualification of an athlete is right or not. To identify the best motivator for the students to participate in intramurals. To identify the problems encountered during CLSU Intramurals 2012. To determine the effect of a student- led activity to the students. 4. Review of Related Literature Campus intramural sports as a service provided to offer students an opportunity to physically participate in fitness and sport activities. Another important aspect of intramurals and the relationship it has with college students is the time commitment to campus recreation increases their satisfaction with their campus experience increases. -Lindsey et al (2009) 5. Methodology Method of Research Descriptive MethodTechniques Used Survey Questionnaire Participants Athletes and Non-Athletes 6. FindingsFor Athletes 7. Findings (For Athletes) Fig. 1 Gender of the Respondents35% Male Female65% 8. Findings (For Athletes) Fig. 2 Year Level of the Respondents 5%10%1st 2nd20%3rd4th 5th 6th65% 9. Findings (For Athletes) Fig. 3 Preparation Done Before The Intramurals Everyday practice 6%Eat healthy foods11% 31% 9%Avoid cigarettes Sleep well Avoid alcohol15%Invite friends to watch6%22%Take vitamins Others 10. Findings (For Athletes) Fig. 4 Type of Incentive Preferred 14% Grade Cash Others86% 11. Findings (For Athletes) Fig. 5 Level of Interest In Intramurals 7% 28%15%50%Rate 1 Rate 2 Rate 3 Rate 4 Rate 5 12. Findings (For Athletes) Fig. 6 Reason For Participating In Intramurals 3% 7% 26%To enjoy For grade incentive For cash incentive23%To show skills To give honor to college22%For popularity Others17% 2% 13. Findings (For Athletes) Fig. 7 Awareness Regarding CLSU Intramurals As A Student-led Activity30%Yes No70% 14. Findings (For Athletes) Fig. 8 Comment About The Reason For Conducting Intramurals 45%5%10%7.5% 5% 5% 7.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 15. Findings (For Athletes) Fig. 9 Comment About The Way CLSU Intramural 2012 Was Conducted 20% 15% 12.5% 7.5%7.5% 5% 2.5% 2.5%2.5%5% 2.5%2.5%5% 2.5%2.5%2.5%2.5% 16. Findings (For Athletes) Fig. 10 Preparation of ISPEAR for the Intramurals45%28% 17% 10% 0% rate 1rate 2rate 3rate 4rate 5 17. Findings (For Athletes) Fig. 11 Involvement of Their Coach40%23% 12%rate 115% 10%rate 2rate 3rate 4rate 5 18. Findings (For Athletes) Fig. 12 Relationship With Their Coach40%22% 18% 10%10%rate 1rate 2rate 3rate 4rate 5 19. Findings (For Athletes) Fig. 13 Teamwork Established Among Their Co-players33%35%18% 7%7%rate 1rate 2rate 3rate 4rate 5 20. Findings (For Athletes) Fig. 14 Quality of Food Served40%25% 17% 13% 5% rate 1rate 2rate 3rate 4rate 5 21. Findings (For Athletes) Fig. 15 Participation of The Non-athletes43%22% 15% 10%rate 110%rate 2rate 3rate 4rate 5 22. FindingsFor Non-Athletes 23. Findings (For Non-Athletes) Fig. 16 Gender of the RespondentsMale40% Female60% 24. Findings (For Non-Athletes) Fig. 17 Year Level of the Respondents13% 2%15% 1st 2nd 3rd10% 15%4th 5th 6th45% 25. Findings (For Non-Athletes) Fig. 18 Satisfaction in CLSU Intramurals 2012Yes No43%57% 26. Findings (For Non-Athletes) Fig. 19 Level of Interest Regarding CLSU Intramurals 2012 2% 10% Rate 1 22%Rate 2 Rate 3 Rate 433%Rate 533% 27. Findings (For Non-Athletes) Fig. 20 Reason For Attending CLSU Intramurals 20122% to cheer the representatives of our college 35%to provide food for the athletes to enjoy the intramurals47% for the checking of my attendance2% 14%Others 28. Findings (For Non-Athletes) Fig. 21 Awareness Regarding CLSU Intramurals 2012 As A Student-led Activity 15% YesNo85% 29. Findings (For Non-Athletes) Fig. 22 Perception In The Reason Of Conducting Intramurals 27.5%7.5% 5% 5% 2.5% 2.5%7.5% 7.5% 2.5%2.5%5% 5% 5%2.5%5%5% 2.5% 30. Findings (For Non-Athletes) Fig. 23Comment About The Way CLSU Intramural 2012 Was Conducted 30% 10% 7.5% 5% 5% 2.5%2.5%2.5%2.5%2.5%2.5%5% 5%2.5%2.5%5%5%2.5% 31. Conclusion The sports fee collected by the university amounted to Php100.00 for the athletic fee and Php115.00 for the SCUAA but the materials needed by the players or in the ISPEAR are not enough to support the needs of the player whenever there is a game where an activity, therefore researchers conclude that the total of Php215.00 was not properly used and it does not support the needs for the materials in the ISPEAR.The different colleges in CLSU contains a limited number of athlete because there was a time that the college experienced lack of player, therefore researchers conclude that the students in the university prefer to stay in the house or just watch the game instead of participating or playing to represent the college.In CLSU there were huge number of students enrolled but not all of the students participate to the activity organized by the university, and the students only participate just to have attendance, therefore researchers conclude that if the university have a rule of promoting an incentive to be receive by the student who will participate to the activity there is possibility that the number of participants will increase so by that it will simply develop the skills and the talent of the students in sports activity. 32. Conclusion The intramurals in CLSU encountered some problems wherein some of it was unavoidable like a bad weather but the worst problem was lack of materials therefore researchers conclude that if the money collected to all of the students, the need for sports materials will be solve. The activity in a university can be a student-led or university-led, the last 2012 intramurals in CLSU was a student-led activity this strategy of a university gave a chance to some of the students to show the talent in conducting such activity but there was also a time that the activity was not well organized, therefore researchers conclude that it is better if the students will be trained well so by that the students can definitely organized it perfectly. 33. THANK YOU!