clouds and the transformation process: bridging today and tomorrow
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Clouds and the transformation process: bridging today and tomorrowTRANSCRIPT
0Copyright 2010 FUJITSU
Jan A. Stoetzel, Director Productmarketing Cloud Computing CEMEA&I Lisboa, 11.11.2010
# 3 In Global IT Services Ranking
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
#1 IBM 7.2%#2 HP 4.5%#3 Fujitsu 3.1%#4 Accenture 2.7%#5 CSC 2.1%
Others 80.4%Grand Total 100%
Share %Company
Net Sales FY08*
IT Services 27,6 (54.7%)Systems Platforms 6.7 (13.3%)Other Products 16,1 (32.0%)Total 50,5 (100 %)
US$ billion
Rank
• Fujitsu Group consolidated figures for fiscal year ended March 31, 2010• US$1 = ¥93,43, €1 = ¥ 125,93
1. Created – "One Fujitsu" – worldwide2. Complete portfolio – services & IT
products3. Establishing the ability to deliver globally
consistent services and products 4. Industrialization of data centre services 5. Infrastructure as a Service – "open for
business“ and already serving customers6. Data centre service growth despite the
recession7. Clear strategy: Globalization and Cloud
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INTERNAL USE ONLYINTERNAL USE ONLY
Why Fujitsu Focuses on Cloud
Cloud is a game changer – from traditional HW to servicesFujitsu’s technological expertise is a key pre-requisite Global IT Portfolio is ideal basis for the Dynamic Cloud
• Dynamic Cloud Services to let customers use our Cloud• Dynamic Cloud Infrastructures to let customers build their Cloud
We enable enterprises to combine the best by using different Cloud types • Public, Trusted, Private / Enterprise and Hybrid Cloud
We believe in it and are an active driver for an intelligent society Generate new business opportunities and business communities Contribute a great deal to improve standard of living and quality of work /
life balance
Copyright 2010 FUJITSU2
Agenda- A disruptive technology - So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
- A disruptive technology - So what? - A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
How disruptive is Cloud Computing?
Through 2014 Public IT Cloud Services Will Grow at More Than Five Times the Rate of Traditional IT Products By 2012, all Fortune 1000 firms will use some level
of cloud computing 25% of IT will be delivered through
nontraditional models
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Source: Worldwide and Regional Public IT Cloud Services 2010-2014 Forecast IDC 2009The Executive Guide to Strategy and Governance in a Cloudy World GARTNER Sep 2010
And that´s the end of IT, performance, security, portfoliosourcing and vendor management aswe know it.
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The pace of change
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In the past 10 years, who benefitedmost from changes in your industry?
TraditionalCompetitors
NoIdea
MyCompany
26%31%
5%
NewCompetitors
38%
Source: Gary Hamel/MCI Gallup Studie
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Think out of the box
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Which strategy drove the successof these new competitors?
Higher level of professionalism
& efficiency
NoIdea
7%
They changedthe rules ofthe game
62%
31%
Source: Gary Hamel/MCI Gallup Studie
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Any Learning?
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
Looking 10 years into the future:Who will be your strongest competitors?
ExistingCompetitors
NoIdea
Source: Gary Hamel/MCI Gallup Studie
NewCompetitors
64%
34%
2%
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Technology - IT infrastructure Evolution
New technologies drive IT infrastructure to the next level
©2010 FUJITSU TECHNOLOGY SOLUTIONS
Tools forOrchestration
HyperVisor
Cloud Computing
Industry Standards time
tran
form
atio
n
Managed Infrastructures
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- A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
IDC Cloud Services Definition - updated
Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet
Cloud Services
Public - open to a largely unrestricted universe of potential users; designed for a market, not a single enterprise
Private - designed for, and access restricted to, a single enterprise (or extended enterprise); an internal shared resource, not a commercial offering; IT Org is the “vendor” of the shared/std service to its users
DeploymentModels
[Note: large gray zones between these
two broad categories]
Shared, standard service – built for a market (public), not a single customer Solution-packaged – a “turnkey” offering, integrates required resources Self-service – admin, provisioning; may require some “on-boarding” support Elastic scaling – dynamic and fine-grained Use-based pricing – supported by service metering Accessible via the Internet/IP – ubiquitous (authorized) network access Standard UI technologies – browsers, RIA clients and underlying technologies Published service interface/API – e.g., web services APIs
Key Attributes
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IT Cloud Services Taxonomy
CloudApplications
(Apps-as-a-service)
Cloud(Application)
Platforms(Platform-as-a-Service)
CloudInfrastructure
(Infrastructure-as-a-Service)
App Deploy
IT Cloud Services
App Dev/Test
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- A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
Why cloud computing NOW?
IT SOCIETY
Urbanism Women on the rise
Demographic
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VISIT 2010 – Fujitsu Forum Europe
Make or buy?
15 Copyright 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Fujitsu cloud strategy
Current Focus
InfrastructureConsumptionCompute, storage and
network move to a subscription model
Phase ONE
1 2 3 4
ApplicationConsumption
Applications move to a subscription model, reducing technology
footprint
Phase TWO
1 2 3 4Activity
ConsumptionCustomers subscribe to business services, specified in business not technology terms
Phase THREE
1 2 3 4
Content Consumption
Customers subscribe to brokered business services integrated by service suppliers at a price and quality determined by business value
Phase FOUR
1 2 3 4
Softwareas a Service
Platformas a Service
Infrastructureas a Service
IT BUYERS BUSINESS BUYERS
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What will be naturally in the cloud in 2015?
Standardized business logicHorizontal business applicationsMulti-tenant Business Process Platforms Simple, standardized infrastructure services (IaaS) like
storage and compute power
What will remain on-premise?
Most custom-build applications
Application implementing customer’s intellectual property relevant and competitive business logic
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Cloud growth
Future ICT market developments
Bus
ines
s vo
lum
e
time
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New businesses
Cloud-based Infrastructures
Existing business
• The market grows moderately because Cloud Computing business isn´t on top of existingdelivery schemes but compensating parts of them.
• Real growth requires new business models.
VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU LIMITED
Priority Measures
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Fujitsu is aiming for net sales of 18 billion $ for its cloud-related business by FY2015
Talent development: Increasing Fujitsu’s team of cloud specialists to 5,000 by end of FY2012 Enhanced structure for creating hybrid cloud proposalsWorking together with customers to develop solutions that leverage the
advantages of cloud computing
Strategic investments: 1,3 billion $ in cloud-related investments by end of FY2011Development of “human-centric” products and services Enhanced services - also involving partnerships with other companies -
that employ PCs, mobile phones, sensors and other technologies
Global expansion: Accelerating alliances/acquisitions Expanding Fujitsu’s globally standardized cloud services platformGlobal alliances with top vendors
Global distribution of Cloud platforms
Globally unified FUJITSU cloud platforms Roll out commited outside of Japan within FY10 to UK, Australia, Singapore, Germany, USA Joint announcement (April 2010)Virtual Platform Environment
Customers access the service through the mainportal reaching out to all local platforms ensuring consitentlyhigh service levels
Centralized monitoring
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Our WebPortal
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Partner and Customer
Green IT
Integration
Security
IaaS - Dynamic Resource Pools for SME’s and LE’s
System Administration& Monitoring
Configuration & Change Management
IT Service Mgmt.
Service Management
Patch Management& Virus Protection
SLA-Managementand Reporting
Backup/Restore
Fujitsu Data Center "Infrastructure-as-a-Service"
Network
PRIMERGYETERNUS/NetApp
ServerView
IaaS Webportal
IaaS ConsumptionProductivity Storage
High Performance Storage
Economy Storage
Virtual Workplace
Virtual ServerDedicated Server
OperatingSystem
Infrastructure as a Service for Server
Infrastructure as a Service for Storage
Infrastructure as a Service for Workplace
Fujitsu Integration Platform for Cloud Services
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- A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
What´s a „Sensor Network“?
„A sensor network “is a network system, that by the deployment of several sensors develops and that automatically conditions such as humans, articles and conditions seizes conditions automatically. These data are conveyed by the sensor network to be able to react over in different situations appropriately.
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
SensornetworkThe progressive use of sensors and the data supplied enables the collection of data from most diverse ranges by „Ad hoc networks“-Information Clouds
Surrounded by sensors
Sensors are used at different places for different purposes Sensors work automatically in accordance with their intended purpose
Temperaturesensor CCTV Smokesensor Rain Infrared-sensorFingerprint-
Scanner
Thermometer GPS IP Camera-Sensor Lumen / Humidity Speedometer IC Tag
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Cloud Platforms enable new business models
Real World Data of numerous devices (Sensors, GSM phones, Appliances)
Creating new Service Businesses
Food Health Energy Transport Logistic Environment
…
…
…
…
IaaSPaaS
SaaS
Data-mining
Evaluation of scenarios
Virtual WorldSpecificServices
UsefullKnowledge
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Network
Designing tomorrows agricultural industry
Agricultural Cloud
Farmers Sensing
Farm Field Sensing
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Weather Info
Soil Info
Fertilization
Visualize farm status and actions with sensors Analyze the collected data, store in DB, and share the
knowledge
Growth Status
GPSCellular Phone
Actions
Supervision
Prediction
RecordManagement
26K
now
ledg
e,
Pas
trec
ords
Anal
yse,
gene
ralis
e
Sens
ing-
daab
ase
Aut
omat
edIn
put
Fujitsu Solution for the quality management of rice
Map orGPS Data
650 km in orbit
blue green red darkred Seed ( e.g. rice, corn)
Reflexion data
Data
Satellite images show theprotainvalue of the field Optical Satellite
(GeoEye-1) USA
Groud grid : 50 cm
Monitored area 15 sq. km
Rhythm: every 2-3 days
Analyse
Chlorophyll
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS27
sunlight
Satellite SP
VISIT 2010 – Fujitsu Forum Europe
Record working hours for Field Service employees
28 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
Customer´s need for action Elimination of decentrally “IT island
solutions” 7x24 high availability server operation
incl. operating system Need of server redundancy Individual backup requirements Need of up- and downscaling
functionality Possibility to move services into the
cloud without having any intermission in business processes
Need to use cloud capacities for other/own customer projects
Austrian IT service company has several Field Service engineers who provide IT services for various customers in all branches.
Hybrid cloud for a 3D rendering collaboration platform
Software deployment company with focus on 3D rendering technology
Customer´s need for action No own data center capacities No experience in server operating No resources for 7x24 operating Very specific technology requirements in
cloud computing Channel approach needed for own
service catalog
Implementation / technical data New customer environments can be ordered
via the web portal and setup very quickly. Storage capacity for extensive graphic data is
provided by IaaS for Storage out of the same data center
New customer environment with 7x24 access to the new infrastructure throughout the world
All the throughput and intensive computing services are centrally provided in Fujitsu's IaaS data center
Copyright 2010 FUJITSU Technology Solutions29
01.09.10 Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
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