The Secret Behind High-Performance Websites: Rock-Solid

DNSCory von WallensteinVP, Product Management@cvonwallensteincvw@dyn.com

Managed DNS & Email

IaaS(Infrastructure-as-a-Service)

• DNS is names to numberstwitter.com ->

168.143.162.52

• 5+ Million active

users/clients

• 1000+ Enterprise clients

• 250,000+ Zones managed

• 100,000+ Domains

registered

• 17 World-wide datacenters

• Billions of queries per day

• Billions of messages

annually

We Polled the InternetWhat's the secret behind high-performance

websites?

• Content• Easy Search & Navigation• Content Delivery Networks

(CDN’s)• The Idea• Solid CMS• SEO• User Experience (UX)• Redundant data centers• Monitoring and automation

We asked for impulse responses via Twitter, LinkedIn & Facebook…Followers delivered:

• Planning, planning, planning• Authentic, genuine• Storage• No downtime• Caching, compression• Power (servers, bandwidth)• Simple/Intuitive design• People, talent• Funding, VC money

E-Commerce Expo Preso w. Incutio – http://bit.ly/haQGvw

Ask and You Shall Receive… Twitter Q&A

• RT @craigpsmith Content RT @DynInc "What's the secret behind high-performance websites?

• RT @iamcarbon @kyork20 http://pagespeed.googlelabs.com• RT @andrewtoland No down time.• RT @Itdoug @kyork20 caching, cdn, file sizes. I've heard dns too, but I'll

leave that to you.• RT @chrisgonyea @kyork20 If I didn't know better, I would think more

power (servers, bandwidth, etc). Of course, there is much more to it than that.

• RT @sandraproulx Keep design simple & intuitive. • RT @Wolfrage @kyork20 Planning, planning, planning?• RT @Kathleenschmidt @kyork20 simple format with easy access to

accurate RELEVANT info. user-focused, usability, interactive, authentic, smart copy, no flash!

The Dynect Platform for Managed DNS

• Managed Rock-Solid DNS• Global IP Anycast network• Active Failover: (disaster

recovery)• Load Balancing: (weighted,

round robin)• Global Routing: (regional

rulesets, real-time)• CDN Control: (costs, testing,

diversity)

Your Infrastructure & Why You Should Pay Attention to DNS

Load balance between your existing infrastructure and the cloud using DNS. We call it Dynect Traffic

Management. We’re Content Agnostic.

+AmazonRackspaceGoGridHerokuAzure

Palo Alto, CA Chicago, IL New York, NY (X2) Dallas, TX London Frankfurt Sydney SignaporeLos Angeles, CA Ashburn, VA Amsterdam (X2) Singapore Tokyo Hong Kong Miami

The Performance Network

Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Eastern

USA go to …

Performance is King: Use Cases

Special thanks to monitoring partner Catchpoint

• Uptime• Speed• Reliability• Redundancy• Diversity• Control• Monitoring• Automation• Reporting

Users Expect Fast.

twitter.com

• Web 2.0• Rapid growth• Scalability and reliability• Monitor and reduce outages• Unpredictable demands on

infrastructure

128.121.146.100

http://dyn.com/enterprise/case-studies/twitter-case-study

Business of Change.

cnbc.com

• Geographic Traffic Management

• CDN Load Balancing, Cost Control

• Performance-driven; NBCU IT leader http://bit.ly/aI0Ef9

• Flexible, nimble, reactive partner

• Custom Product Development

• DNS experts: credible, stable and long-term partnership

207.46.150.45

CNBC Blog Post from High Scalability http://bit.ly/aI0Ef9

Failures Happen.

37signals.com

• Redundancy, reliability and failover

• Uptime at all times• Virtual company dependent

on web systems• Sole customer interaction is

online• Above average number of

domains• Experts - Support

72.32.62.117

http://dyn.com/enterprise/case-studies/37signals-case-study

http://dyn.com Internet Infrastructure (IaaS) DNS & Email Experts

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