cloud without compromise: continuous innovation for growth · cloud without compromise: continuous...
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Cloud without compromise: continuous innovation for growthJim Comfort — General Manager, IBM Cloud ServicesLance Crosby — CEO, SoftLayer, an IBM CompanyOctober 8, 2013
© 2013 IBM Corporation
What is driving IT demand in today’s organizations?
Explosion of mobile devices
Infrastructure optimization, i.e. cloud computing
Growth of social media
Advanced predictive analytics
Real-time sensor data
Cyber security
Business Optimization
andBig Data
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© 2013 IBM Corporation
Transforming business outcomes requires a new type of system.
Innovatehow individuals engage, make decisions and work
OptimizeIT infrastructure, data and processes
Systems of EngagementKnowledge SharingEngagement ModelsAnywhere, Anytime
Systems of RecordSecure Data
Dynamic InfrastructureOn-demand Self-service Drives Investment
Drives Need
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© 2013 IBM Corporation
IBM has an unique and comprehensive set of cloud capabilities
Think It.Strategize how to use cloud to drive
savings and revenue growth.
Build It.Build and run your private or hybrid
cloud.
Tap into It.Utilize cloud
services delivered from IBM’s SmartCloud
IBM CloudIBM’s end-to-end cloud portfolio
Restless reinventionAnalytics everywhere
A dynamic hybrid cloud strategy
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© 2013 IBM Corporation
Business Processas a Service
Enabling business transformation
Business ProcessSolutions Application Application Application Application Application
Softwareas a Service
Marketplace of high value consumable business applications
ExternalEcosystem Industry Collaboration Human
ResourcesBig Data & Analytics Commerce Marketing
Platformas a Service
Composable and integrated application development platform
Development Big Data & Analytics Security Integration Mobile Social Traditional
Workloads
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middlewaresolutions
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standardsSOFTLAYERIBM SmartCloud®
Enterprise +
Infrastructure solutions
IBM cloud.
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© 2013 IBM Corporation
Web Mobile
Triple Network Architectureseamless communication across distributed environments
APICommon user interface and application programming interface
Infrastructure Management Systemprovides orchestration and automation
Bare MetalServers
Virtual ServerInstances
PrivateClouds
SoftLayer provides access to unique capabilities and new markets.
Gaming and entertainment
Marketing and digital media
Enterprise
Performance
Flexibility
Automation
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Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standards
© 2013 IBM Corporation
IBM Cloud Managed Services delivers the flexible, scalable and resilient infrastructure services essential to enterprises of all sizes.
Essential managed services — choose as many or as few as you need
SAP Applications Oracle Applications SAP HANA
Resilient, managed infrastructure to support production-grademanaged applications.
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Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standardsSOFTLAYERIBM SmartCloudEnterprise +
Infrastructure solutions
© 2013 IBM Corporation
Composition environment for new systems of engagement cloud apps
API management for public and private services
Open service ecosystem and marketplace
Connects to systems of record
Platform-as-a-Service
Integration
Business Logic
Data
SDKs
Analytics
Security
API Management
API Marketplace
PaaS enables rapid service composition of new cloud applications that deliver unique business value.
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© 2013 IBM Corporation
IBM PaaS: accelerate developer productivity for specialized domains via an assembly-with-clicks paradigm and minimal coding.
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New things customers can do on SoftLayer Application Patterns - Easily deploy application
patterns, while streamlining DevOps for agile development
JazzHub - Collaboratively develop and manage the lifecycle of mobile and cloud applications natively
UrbanCode - Rapidly deliver software – development, test and production (DevOps)
Platformas a Service
Composable and integrated application development platform
Development Big Data & Analytics Security Integration Mobile Social Traditional
Workloads
Built using open standards
Learn more at www.ibm.com/bluemix
© 2013 IBM Corporation
Business Processas a Service
Enabling business transformation
Business ProcessSolutions Application Application Application Application Application
Softwareas a Service
Marketplace of high value consumable business applications
ExternalEcosystem Industry Collaboration Human
ResourcesBig Data & Analytics Commerce Marketing
Platformas a Service
Composable and integrated application development platform
Development Big Data & Analytics Security Integration Mobile Social Traditional
Workloads
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middlewaresolutions
Think it. Build it. Tap into it.
Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standardsSOFTLAYERIBM SmartCloud®
Enterprise +
Infrastructure solutions
IBM cloud.
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Public. Private. Dynamic Hybrid.
© 2013 IBM Corporation
SaaS and BPaaS directly serve the needs of the business leader and functional departments.
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General Counsel needs to streamline contract
management processes, and strengthen IP
Chief Marketing Officersmust analyze, understand and engage each customer as an individual across channels
Chief Procurement Officersneed to strategically manage spend, contracts and supplier ecosystems
Chief Financial Officersneed to make more analytical, risk-
aware decisions supporting revenue, expenses, and other KPIs
Chief Human Resource Officers need to find, analyze, source, acquire and retain the best talent worldwide
VPs of Sales must drive omni-channel B2C sales that integrate across mobile, social, and on-site locations
Heads of Customer Care need to build unique service and retention techniques via personalized engagements
© 2013 IBM Corporation
High value applications: delivered at scale and helping our clients transform their businesses today.
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120 million candidate records on the Kenexa talent management platform…
180 Million transportation management transactions annually
300,000 global trading entities connected for
IBM clients
5.5 million daily transactions exchanged
via IBM B2B cloud
60,000 users of IBM digital marketing tools send 130
million monthly emailse
x
…accessed daily by 80,000 candidates and more than one million hiring managers
© 2013 IBM Corporation
Workload definition, optimization and orchestration
Software-defined compute Software-defined storage Software-defined networking
Resource abstraction and optimization
data store mobile devopsmiddleware services
Traditional workloads
Services and composition patterns API and integration services
security
External ecosystem
MarketplaceAPI
services
API
analytics
API
commerce
API
collaboration
API
location
API
data
APIAPI
SolutionsApp
As more organizations adopt an open cloud architecture, the architecture becomes more defined and robust.
Infrastructureas a ServiceSoftware defined
Platformas a ServiceCloud operating environment
Softwareas a ServiceAPI economy
Plus hardware
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© 2013 IBM Corporation
Economics
Defined by softwareDesigned for big data
IBM SmartCloud:
Clients are acting now:
Speed Empowerment
Business transformation takes place when cloud is used as the foundation for enhanced mobile, social and analytics capabilities.
Think it Build it Tap into it
IBM is responding:
IBM experts strategize how to use cloud to drive not just savings, but revenue and growth
IBM Cloud technologies and services are designed to build and run private or hybrid cloud and new cloud apps that foster deeper insights and analytics
IBM SmartCloud quickly taps into analytics and SaaS business applications — and runs business in the cloud
Open and collaborative
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© 2013 IBM Corporation
SoftLayer
Global Cloud Leader
Formed by ten industry veterans in 2005Model predicated on software-driven infrastructureUnencumbered by early-industry legacy restrictions
Founding principlesInnovation, Empowerment, Automation, Integration
Acquired by IBM in July 201315
A working definition
Cloud (n) On-demand compute with consumptive billing
• On-demandRapidly provisioned services
• ComputeServers, network, storage, firewalls, ancillary services
• Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly
• Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases
• For broadest applicability, user-selectable levels of performance, security and isolation are required
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Cloud helps match business needs & IT resources
Global Cloud Platform
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• Only infrastructure solution with a common management interface and API across a unified architecture
• Customers mix and match bare metal servers, virtual server instances and turnkey private clouds and manage them from a single control pane or API
• All deployed on-demand and provisioned automatically in real-time
Unified architecture enabled by powerful software
Global footprint
• 13 data centers• 17 network PoPs• 100,000 devices• 22,000,000 domains• 21,000 customers
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Unparalleled Flexibility & Power
• Highly flexible architecture• One integrated platform for public
cloud servers, private clouds, bare metal servers
• Unified systems management & API• Technology-neutral platform• Support for broad range of operating
systems, virtualization platforms• Build hybrid, distributed, high-
performance architectures and manage from a single pane of glass
• Pay by the hour or the month for a truly variable IT operations model 20
One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation
Server
Bare Metal
Private Clouds
Virtual Servers
Public Clouds
Hybrid Clouds
?
• High-performance public network with transit from multiple tier-1 carriers• Secure OOB management via VPN• Private network for intra-application and inter-facility communications,
access to shared services• Native IPv6 support• Virtual racks for integrated management• Complete suite of network services
Triple-network architecture
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How It All Fits Together
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Data Center & Pods• Standardized, modular hardware configs
• Lower inventory carrying costs• Maximize asset utilization & profitability• Increase provisioning flexibility• Simplify capacity management
• Globally consistent service portfolio
Triple Network• Proprietary network architecture• Pod design allows customers grow to across multiple
racks or rows in the same layer 2/3 domain as needed.
SoftLayer Infrastructure Management System• Bare metal & virtual server provisioning• Integrated BSS/OSS• Comprehensive network management
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Robust, full-featured API• Improves customer control, reduces error, increases flexibility
• SoftLayer API provides 1,600 function calls to over 200 services
• Supports REST, SOAP & XML-RPC interfaces
• Enables full auto-scaling implementations
• Comprehensive documentation, libraries and support
Functions include:• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring
Service portfolio
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21,000 leading-edge customers
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
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© 2013 IBM Corporation
Business Processas a Service
Enabling business transformation
Business ProcessSolutions Application Application Application Application Application
Softwareas a Service
Marketplace of high value consumable business applications
ExternalEcosystem Industry Collaboration Human
ResourcesBig Data & Analytics Commerce Marketing
Platformas a Service
Composable and integrated application development platform
Development Big Data & Analytics Security Integration Mobile Social Traditional
Workloads
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middlewaresolutions
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standardsSOFTLAYERIBM SmartCloud®
Enterprise +
Infrastructure solutions
IBM cloud.
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© 2013 IBM Corporation
A comprehensive view
© 2013 IBM Corporation
How to move strategically.
Restless reinvention:Keep in mind it is not about the technology alone; it is about a company culture ready to innovate with cloud
1.Analytics everywhere:Ensure your cloud strategy is also the ultimate analytics strategy
2.A dynamic hybrid cloud strategy:Strategically mix clouds to deliver the business outcome
3.
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© 2013 IBM Corporation29
© 2013 IBM Corporation
Legal disclaimer
© IBM Corporation 2013. All rights reserved. IBM, the IBM logo, ibm.com and IBM SmartCloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. SoftLayer is a
trademark of SoftLayer Technologies, Inc., an IBM company. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.
Other company, product, or service names may be trademarks or service marks of others. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the
information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
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© 2013 IBM Corporation
Driving business transformation
© 2013 IBM Corporation
Cloud in action: DrivewyzeEliminates costly IT infrastructure with an IBM SmartCloud solution
The need: Drivewyze needed a cost-effective, managed infrastructure that could scale to meet a rapid increase in customer demand.
The solution:The IBM SmartCloud Enterprise+ solution provides a flexible, fully managed environment that reduces administrative workload and enables IT resources to focus on core applications.
Benefits: Increases customer satisfaction
with near-real-time scaling tomore swiftly meet growth-in-market demand Reins in IT costs with a fully managed model that
eliminates the need to acquire up to six IT resources for support Capitalizes on a security-rich,
highly available IBM architecture that establishes credibility with risk-averse customers
“Choosing to partner with IBM was a fairly easy decision and the advantages of leveraging IBM resources to help manage our infrastructure was a big deciding factor.”
Brian Mofford, vice president, Drivewyze
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© 2013 IBM Corporation
Cloud in action: TP VisionReducing costs by 40 percent with an IBM SmartCloud solution
The need:As TP Vision grew, it was challenged to scale its traditional hardware infrastructure to meet customer demands efficiently and cost effectively.
The solution:TP Vision moved its Smart TV solution’s development, testing and hosting operations from a traditional hardware architecture to an IBM SmartCloud Enterprise+ environment.
Benefits: Reduces operating costs with
a usage-based pricing model, translating into around a 40% decrease in cost per TV
Increases customer satisfaction with near real time scaling to meet demand as well as cyclical and unplanned spikes in usage
Eliminates the need to acquire and set up hardware, reducing provisioning time from up to two months to minutes
“TP Vision was looking for a solution that would allow us to support growing customer demand, and IBM was the partner to do that with. The IBM SmartCloud infrastructure fits perfectly with our vision.”
Remco Meeuwesen, director operations, Smart TV
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© 2013 IBM Corporation
Back up
© 2013 IBM Corporation
more companies will use the cloud for significant innovations by 2015.1
1 IBM, The power of cloud: Driving business model innovation, February 2012.2 IBM Center for Applied Insights, Global Cloud Enterprise Study, 2013.
2X
Higher gross profit for enterprises that are more aggressively adopting cloud computing for competitive advantage.22.4X
Cloud is inspiring leaders to change the way they approach their organizations — and to transform and innovate the way business works.
As cloud becomes the go-to delivery method for organizations, it has also become a growth engine for business.
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© 2013 IBM Corporation
IBM cloud is your growth engine for a Smarter Enterprise.
Think It.• 37,000 experts with
deep industry knowledge
• $6+ billion in cloud-related acquisitions since 2007
• 80% of Fortune 100 companies use IBM cloud capabilities
Build It.• #1 in EMA Radar for
private cloud platforms
• #1 in annual world-wide server revenue
• OpenStack founder
• 50% reduction in IBM’s IT labor cost with Dev/ Test Cloud
Tap into It.• More than 21,000
SoftLayer clients in 140 countries
• SoftLayer is up to 10X faster than other cloud providers
• More than 100 cloud SaaS solutions
IBM CloudIBM’s end-to-end cloud portfolio
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© 2013 IBM Corporation
IBM PaaS: accelerate developer productivity for specialized domains via an assembly-with-clicks paradigm and minimal coding.
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Increased business agility and speed
Reduced cost of application development
Based on open standards
Integrated DevOps
IBM PaaS Platform
© 2013 IBM Corporation
Bringing together IBM’s capabilities with Business Partners, ISVs and open source provides a rich ecosystem for application development.
IBM capabilities
Open source
Built on OPEN Cloud Foundry standards
Business Partners
ISVs
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© 2013 IBM Corporation
Delivering the most flexible cloud solutions for building, integrating and securing cloud applications.
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On premise Mobile Cloud
New things customers can do on SoftLayer Application Patterns - Easily deploy application patterns, while
streamlining DevOps for agile development JazzHub - Collaboratively develop and manage the lifecycle of
mobile and cloud applications natively
UrbanCode - Rapidly deliver software – development, test and production (DevOps)
New rapid, on-premise PaaS deployments PureApp System Power- Low-cost entry point for ready-to-go
private cloud for GMU and departmental deployments
Power Systems Solution Edition for Service Providers - Rapid GTM, pre-configured cloud solution with OpenStack support
Platformas a Service
Composable and integrated application development platform
Development Big Data & Analytics Security Integration Mobile Social Traditional
Workloads
Built using open standards
© 2013 IBM Corporation
New cloud services that empower the individual with analytics and mobility.
Social Learning platformKenexa Mobile Feedback AppKenexa Survey AnalyticsXtify – Mobile Customer EngagementWatson Engagement AdvisorSocial Media AnalyticsCognos TM1 (SaaS version on SoftLayer)SmartCloud for Social Business
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Softwareas a Service
Marketplace of high value consumable business applications
ExternalEcosystem Industry Collaboration Human
ResourcesBig Data & Analytics Commerce Marketing