cloud publishing, content first, html authoring
TRANSCRIPT
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IDUG Hannover, Meeting #13
Cloud Publishing, Content First,HTML Authoring
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Diese Folien sind ab morgen aufwww.publishingblog.de
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Mehr als die Vergangenheit interessiert mich die Zukunft.In ihr gedenke ich zu leben.
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Die neuen Anforderungen unserer Kunden
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“Adaptive Content”
Vorgestern Gestern Heute
many to onemany to manyone to many
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Das geht nur mit Content First!
Nicht Print First…Nicht Web First…
Nicht Mobile First…Nicht App First…
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XML AuthoringBeispiel Xeditor von Xpublisher
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HTML vs. XMLvalide versus easy
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Die neuen Werkzeuge
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11
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2
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Warum muss eineneue Welle kommen?
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Desktop Publishing ist am Ende!
ÜberflüssigerAufwand
80%Ergebnis
Perfektionismus
20% Aufwand
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3
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PraxisContent First & Cloud Publishing
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Inception & Twixl
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Login...
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RSS & Twixl
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TruEdit & InDesign
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Salesforce & Mailchimp
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Google Docs & InDesign (Docsflow)
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G Suite www.youtube.com
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Cloud Dienste verbinden (Zapier / IFTTT)
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CC Libraries & Adobe Stock
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Adobe Typekit
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Google Docs & InDesign (Docsflow) www.youtube.com
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Wie schaffe ich das?
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Publishing ist ITSo benehmen wir uns doch auch so!
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Gemacht ist besser als perfekt!
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Wissensarbeit (nicht standardisiert)
Handwerk (Routine)
Gestern Morgen
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Hype-Zyklus
Pfad der Erleuchtung
Gipfel der überzogenen Erwartungen
Tal der EnttäuschungAuslöser
Plateau der Produktivität
Aufm
erks
amke
it
Zeit
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Agile Arbeitsweise
Die grosse Vision Sprint 1
Sprint 2
Sprint 3
…
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So mache ich es
▸ Blogs▸ Foren▸ Social Media▸ Google Alerts, talkwalker alerts▸ Lernportale▸ Webinare▸ Events
Management über Repetico, Blogtrottr, Gmail
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