SICP Corporate Strategic Planning

The world in your hand

Cloud Computing

http://dilbert.com/strips/comic/2009-11-18/

SICP Corporate Strategic Planning

The world in your hand

Frame of Work SATGAS Cloud Computing

TELKOM Group Synergy

Initial Initiatives

Strategic Documents:• CSS 2010• CAM 2010• Business Direction - IT Services• IT Services Strategic Guidance (ITSG)

Initial SATGAS :

ND SATGAS Cloud Computing No C.Tel. 358/TK 000/DMM-A1000000/2010

Formulation

Technology :•Network Audit•Cloud Computin Analysis•Network Design•Platform Capabilty

Programs & Activities Final Goal

Dokum

en Cloud Com

puting

Business & Marketing :•Market Research•Business Model•Business Plan•Marketing Plan

SICP Corporate Strategic Planning

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TEMPLATE LAPORAN

ACTION PLAN SATGAS CLOUD COMPUTING

NO PROGRAMS ACTION PLAN TARGET Team/ UIC / PIC PROGRESS           

1 BUSINESS                                   2 TEKNIS                                            

SICP Corporate Strategic Planning

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Cloud Computing Definitions

Source Definition

Gartner“a style of computing in which massively scalable IT-related capabilities are provided “as a service” using Internet technologies to multiple external customers” (Gartner 2008b)

IDC“an emerging IT development, deployment and delivery model, enabling realtime delivery of products, services and solutions over the Internet (i.e., enabling cloud services)” (Gens 2008)

The 451 Group

“a service model that combines a general organizing principle for IT delivery, infrastructure components, an architectural approach and an economic model – basically, a confluence of grid computing, virtualization, utility computing, hosting and software as a service (SaaS)” (Fellows 2008)

Merryl Lynch

“the idea of delivering personal (e.g., email, word processing, presentations.) and business productivity applications (e.g., sales force automation, customer service, accounting) from centralized servers” (Merrill Lynch 2008)

SICP Corporate Strategic Planning

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Cloud Computing Defining Features

Infrastructure resources (hardware, storage and system software) and applications are provided in a X-as-a-Service manner. When these services are offered by an independent provider or to external customers, Cloud Computing is based on pay-per-use business models.

Main features of Clouds are virtualization and dynamic scalability on demand.

Utility computing and SaaS are provided in an integrated manner, even though utility computing might be consumed separately.

Cloud services are consumed either via Web browser or via a defined API

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Three Layer Architecture Services

IaaS offerings are computing resources such as processing or storage which can beobtained as a service

PaaS are an abstraction layer between the software applications (SaaS) and the virtualized infrastructure (IaaS) where application code could be deployed.

SaaS is software that is owned, delivered and managed remotely by one or more providers and that is offered to end user in a pay-per-use manner

SICP Corporate Strategic Planning

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Customer Implications

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Type of Customers• End consumers

who mainly use the services of the SaaS layer over a Web browser and basic offerings of the IaaS layer as for example storage for data resulting from the usage of the SaaS layer.

• Business customers that might access all three layers: the IaaS layer in order to enhance the own infrastructure with additional resources on demand, the PaaS layer in order to be able to run own applications in a Cloud and eventually the SaaS layer in order to take advantage of available applications offered as a service.

• Developers and Independent Software Vendors (ISVs) that develop applications that are supposed to be offered over the SaaS layer of a Cloud. Typically, they directly access the PaaS layer, and through the PaaS layer indirectly access the IaaS layer, and are present on the SaaS layer with their application.

SICP Corporate Strategic Planning

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Value Chains

SICP Corporate Strategic Planning

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10

Peningkatan revenue dari produk non-connectivityExpansi ke seluruh segmen pasar enterpriseMelakukan koordinasi dengan Divisi ESC untuk penyediaan total

solusi Menentukan segmentasi yang tepat serta mengoptimalkan

bundling product / service Telkom GroupSinergi TELKOMGroup dalam pengembangan pelanggan sebagai

competitive advantage dalam penetrasi pasar Mengembangkan front-end solution dengan menggunakan pola

strategic partnership dan akuisisiPengembangan pola M&A dan Partnership terhadap perusahaan

penyedia layanan IT Services untuk mengambil pasar domestik dan luar negeri khususnya Asia Tenggara

Pengembangan kompetensi berbasis IT secara agresif dengan mengacu pada standar kualitas internasional

Bisnis Bisnis IT ServicesIT Services merupakan bagian dari bisnis enterprise yang ditujukan merupakan bagian dari bisnis enterprise yang ditujukan untuk memenuhi segmen untuk memenuhi segmen enterpriseenterprise secara end to end dan secara end to end dan memanfaatkan peluang di area memanfaatkan peluang di area adjacent industriesadjacent industries

o Evaluasi Portofolio bisnis IT Services dilakukan oleh Dit IT & Supply (VP IT Policy)

o Penanggung jawab bisnis dan penyusunan bisnis strategy IT Services adalah PT Multimedia Nusantara (METRA)

o Vehicle dan penanggung jawab business strategy untuk Strengthen portofolio IT Services

o Managed IT Services (SIGMA)o Managed e-Payment Service (FINNET/SIGMA)o IT Consulting/Outsourcing (SIGMA)

o Bundling end to end service dari berbagai Product Owner (Divisi Multimedia sebagai Service Integrator)

o Product offering: Value Added Services, Managed Applications dan IT Outsourcing

o Melayani segmen pasar enterpriseo Mengutamakan pemenuhan pasar domestik dan peluang expansi

pasar Asia Tenggarao Bisnis IT Services didorong untuk meningkatkan value bisnis

enterprise

Business Direction - IT Services

o Mendukung pencapaian revenue share bisnis enterprise lebih besar dari 50% dari total revenue industri enterprise pada tahun 2014

SICP Corporate Strategic Planning

The world in your handIT Services Strategic Guidance (ITSG) & Cloud Computing

1. Penerapan teknologi & model bisnis Software as a Services (SaaS1) di dalam layanan Managed IT Services.

2. Penerapan teknologi & model bisnis Storage as a Services (SaaS2) di dalam layanan IT Services

3. Penerapan teknologi & model bisnis Capacity on Demand (CoD) di dalam layanan IT Services.

4. Penerapan Utility Business Models.

5. Penerapan End-To-End IT Metrics dalam layanan IT Services sebagai tahapan menuju pada penerapan Business Metrics dalam layanan IT Services.

6. Penambahan fungsi khusus di Divisi Enterprise untuk memimpin kegiatan Go-To-Market dari layanan bundled IT Services TELKOM Group Enterprise.

7. Divisi Multimedia sebagai Product Owner layanan Managed Network Services.

8. SIGMA sebagai Product Owner layanan Managed IT Services.

9. FINNET sebagai Product Owner layanan e-Payment Services.

10. Penambahan fungsi Service Integrator di Divisi Multimedia untuk pengelolaan layanan bundled Network IT Services TELKOM Group.

Cloud Architecture

Cloud Value Chain

ITSG 1

ITSG 2 & 3

SaaS

PaaS

IaaS

ITSG 10

ITSG 6

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Architecture

• “stand-alone,” or proprietary, clouds mostly off-premise

• Mix applications (transparently) from different consumers on shared infrastructure

• Players: Google, Amazon, Microsoft, and others.

• Typically designed and managed within an organization

• Provide services internally• Gives a high level of control

over the cloud services and the cloud infrastructure

• Inter-cloud will emerge as a public, open, and decoupled cloud-computing internetwork, much like the Internet.

• Allow service providers to offer unique services to private cloud users

• introduces the complexities of migrating workloads and related data from a private cloud.

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Service Layer

Infrastructure as a Service (IaaS)

Platform as a Service (PaaS)

Software as a

Service(SaaS)

SaaS-Enabled Applications

Platform-Enabled Applications

Application services are delivered over the network on a subscription and on-demand basis

Run-time environments and software development frameworks and components delivered over the network on a pay-as-you-go basis

compute, network, and storage are delivered over the network on a pay-as-you-go basis

• E-Office• E-Health• E-Commerce • E-Militer• etc

• SDP• IPTV

• Telkom Hosting/ Kiostron

SICP Corporate Strategic Planning

The world in your hand