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Cloud Computing & Big Data:

Sample Case Study

Bouju Tools for IP, Trademark Monitoring, and Enforcement

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Agenda

• Big Data and Counterfeit Enforcement• Case Study: Bouju• Market Drivers • Market Size • Relationship Between Providers & Clients • Big Data Market • Challenges Of Cloud Computing & Big Data Adoption • BizCloud®-in-a-Box Products & Solution Suite • Join Our Community!

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Big Data & Counterfeit Enforcement

• US Businesses lose $250B/yr and 750,000 jobs because of counterfeit merchandise.

• 22% of consumer goods sold were counterfeit.

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A Growing Problem

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Chinese online sales will reach $350B by 2015.

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Use Case:

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• In 1950s Herb Grosh postulated that the entire world would operate on dumb terminals powered by about 15 large data centers.

• Tymshare (founded in 1966) marketed time sharing as a commercial venture

• Ross Perot Rented d Mainframes and Started Electronic Data Systems (EDS)

• 1990 Virtual Private Networks VPN’s • Virtual PC for Macintosh platform was

released in June 1997 by Connectix• 2003 Release of open-source x86

hypervisor• 2005 Desktop Virtualization • 2011 SDN OpenFlow 1.0 Release

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Rise Of The Digital Age

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• Proliferation of affordable consumer, business application, tools &web computing resources.

• Consumerization of IT• Employee Self Provisioning• Smaller Size Deals

• Democratization of IT• Line of business can purchase software and technology • Little or no IT involvement

• Enterprise Security• Impacted By Social Media • BYOD, Mobile, App Proliferation

• Tech Vendors spending 19% of SG&A -- $135,262 per quota-carrying salesperson-- in support-related activities

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Market Drivers

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Cloud Characteristics & Market Size

• B-Platform as a Service • Software as a Service• Infrastructure as a

Service• Network as a Service

Shared Characteristics:• Elastic• Utility based Billing • On Demand Availability • Multitenency • Virtualization • Application

Programming Interface

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Relationship Between Providers & Clients

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How Is Big Data Used & What’s The Market

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Challenges Of Cloud Computing & Big Data Adoption

Enterprise Customers

• Fast Pace Of Change In Markets Demand Just-In-Time Development

• Rapid Deployment & Adoption of New Business Applications.

• BYOD Has Driven Enterprise App Integration

• Costly & Resource Intensive• Crowded Landscape

Big Data Vendors & Independent Software Vendors

• Lack of Reliable Knowledgeable technology partners in this space.

• High customer acquisition costs.• Lack of skilled workforce • Recent Tech < 10 Years • Highly competitive market • Entrenched legacy players • Open source “Free Code” Mentality• Crowded Landscape

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