Cloud based video productionFrom NewTek, SIENNA NDI, GoEasyLive and Teradek

Definition of a “Real Time Video Editing”Real-time video editing is a system of editing video where it takes no longer to render a video than the length of that video clip itself.

Broadcasters traditionally used large, disparate computer systems for real-time video editing with multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional hardware components designed to enhance the performance of the specific video editing software being used. Other approaches used to ensure real-time playback included continuous background rendering, and using multiple networked computers to share the rendering load. These systems would allow broadcasters to edit and render a video clip in 30 minutes.

https://en.wikipedia.org/wiki/Real-time_video_editing

Definition of “Live Streaming”If you search wikipedia for “live streaming” you are directed to “Streaming Media” described as audio visual media presented to an end user while being delivered by a provider

Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider

Source - https://en.wikipedia.org/wiki/Streaming_media

Will the video production industry move to the

cloud?

Let’s watch our review video on the next slide...

One other question.. I understand that there is device specific software to convert video to RTMP (i.e. VMIX, Wirecast, Wirecast go) but is there a cloud based option where I could stream regular video to a cloud based server to do this conversion?

Source: https://www.youtube.com/watch?v=svDh9VKXVWc

The Question we want to answer...

5 Professional Interviews… may tell...

PTZOptics has 5 professional interviews planned to discuss this topic

April 15th with Rudy Ellis CEO of Joicaster (interview here: https://www.youtube.com/watch?v=r_w1eiiGHQY)October 21st with NewTek (Hopefully CEO Andrew Cross but no promises :)October 28th with Jon Landman of Teradek (Tentative)November 11th with Mark Gilbert CTO of Gallery SIENNA December 2nd with Philippe Laurent CEO of GoEasyLive.

Our interview w/ EasyLive has been recorded! See it live on the next slide!

Until we learn more let’s review...

NewTek NDI

1. Ultra-low latency live streaming protocol announced at NAB 2016

2. Now in use with over 1 million live stream productions!

3. Most likely winner of “low latency streaming standard” in the broadcast industry

NewTek NDI

Connecting IP based workflows in the most advanced live streaming and broadcast applications.

Watch our live recording about “NewTek NDI Playbook” to learn more about how this technology is being integrated in almost every major market vertical!

SIENNA NDI

SEINNA NDI provides the ability to extend the NewTek NDI protocol over the WAN or public internet!

Questions for Mark on our show:

1. What is the pricing?

2. When will it be available to the public?

GoEasyLive

GoEasyLive is the first every replacement for video editing and live production I have ever found in the cloud…

I’ve seen it in action and can say personally this may be a good options for anyone who wants a simple yet powerful video production solution in the cloud.

More GoEasyLive Cloud Video Editing Screen Shots...

TeraDek Core

The Teradek core is perhaps the most advanced cloud based management system for live streamers available today.

Teradek Core Features1. Stream to multiple online video platforms at the same

time2. Video archive and management3. IP routing and configuration4. Integration with “Live Air” allowing video production

from Smart Phones

These features allow broadcasters to remotely deploy Teradek encoders anywhere in the world and manage their broadcast from a remote studio. I can’t wait to interview Jon and show off this amazing product!

Teradek Core Pricing

Keep in mind hardware encoders are required for each device used with the Teradek Core.

This product is really a cloud based video management platform for Teradek customers...

Sputnik Servers in the Cloud for video production management

Teradek Core Stream Status Monitoring

Full management details for each live stream…

As you can see management includes:

Encoders

Decoders

CDNs

And Groups

More Teradek Core Pictures

EasyLive Pricing is $39/month &

$.15/minute of streaming

When does cloud based video production make sense?

Pricing DetailsGoEasyLive - Includes 1 year subscription ($399) and $.15/minute fee.

Teradek - Includes 1 year subscription and one Teradek Vidu ($499).

vMix & Wirecast - Includes license for streaming but not PC/hardware

TriCaster Mini - Includes complete license and hardware package

Now businesses can get into professional live streaming at extremely low budgets with

almost zero upfront investment!

At roughly 40-50 hours of streaming GoEasyLive = the cost of vMix/Wirecast

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

What’s even better? You can now stream directly off PTZOptics cameras to places like YouTube Live, Facebook and EasyLive!

Facebook, Youtube, EasyLive and More...

The more hours you live stream the more likely you will save money using hardware...

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

Source: https://www.youtube.com/watch?v=svDh9VKXVWc

Initial comments about the pricing after our live show...

At 500 hours of streaming GoEasyLive = the cost of a TriCaster Mini

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

How Much Streaming do you plan to do?

1 Hours Per Week = 52 Hours Per Year

2 Hours Per Week = 102 Hours Per Year

5 Hours Per Week = 260 Hours Per Year

10 Hours Per Week = 520 Hours Per Year

25 Hours Per Week = 1300 Hours Per Year

50 Hours Per Week = 2,600 Hours Per Year

Casual Live Streaming

Serious Live Streaming

A look at the live streaming market

As live streaming becomes more accessible and affordable the market will enter the early majority. Some say that the current USA market has already entered the early majority.

What about multiple cameras? Will this triple my bandwidth?

When using multiple cameras EasyLive suggests the use of a video production software as a front-end switcher. While you can stream directly off each camera you can save bandwidth using a switcher.

EasyLive

Benefits of Hosting WebinarsReach large audiences globally

Give your content a sense of urgency

Massive Business Value Opportunity

Live Customer Engagement

Social Media Optimization (Facebook and YouTube)

Conclusion

I think cloud based video production is 2-3 years out from changing the entire industry the way we saw it happen in video conferencing

Conclusion Continued

Even though Skype and GoToMeeting have been out for 10 + years it took a long time for SaaS (Software as a Service) video conferencing to outpace the hardware solutions on the market. The biggest trend we are seeing is “build your own” live streaming computers and complete systems. There are so many DIY projects going on where the tech guys want to get their hands dirty.

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