cloud 2012 john davies
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1 of 8John DaviesCloud 2012 Conference @ CeBIT Australia 2012
Constituent Relationship Management and PaaS
John DaviesChief Information Officer
Cancer Council NSW
Cloud 2012 ConferenceTuesday 22 May 2012
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1 in 2 people in NSWwill develop cancer
Cancer Council NSW is a community funded charity dedicated to the defeat of cancer
We raise over $68M in NSW each year to fund cancer research, prevention and support
We have 1.2 million ‘Constituents’
freefotouk
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Health
Professionals
Health
Professionals
SupportersSupporters Patients and CarersPatients and Carers
AdvocatesAdvocates
Who are our Constituents?
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2011
We reviewed our
systems3
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Future State CRM architecture
Channels
Business Processes
Data
PlatformStorageStorage SecuritySecurity Development
Tools
Development
ToolsServersServers
Operational
Reporting
Operational
ReportingBusiness RulesBusiness Rules MetadataMetadata IntegrationIntegration
Email Websites DM Call Centre F2FSocial
AnalyticsAnalytics
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2012
We started our cloud journey
with
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CRM Project Stage 1
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Enterprise class softwarewith a low barrier to entry
Enterprise class softwarewith a low barrier to entry
Try before you buyscale when you need to
Try before you buyscale when you need to
AdaptabilityCustomisation by extension
multi-tenancy model
AdaptabilityCustomisation by extension
multi-tenancy model
It’s a live, online product continuously evolving and
improving
It’s a live, online product continuously evolving and
improving
Cloud (Salesforce.com) Benefits for CCNSW
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What’s Next?
Donations Processing
Online Fundraising
AdvocacyCampaign Management
Research Studies
Marketing AnalyticsSocial Media Integration Special Events
Management
360o
View
360o
View
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We chose the right platformWe chose the right platform
It pays to be agile (with a small ‘a’)It pays to be agile (with a small ‘a’)
Play the long gamePlay the long game
What have we Learned?
