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Page: Cloud 102 Intro: Ron Clifton 1
CLOUD 102 a
The Long Range Forecast is Cloudy, with a Chance Of
Virtualization Ron Clifton, James Kelso
& Thomas Crowe III
Page: Cloud 102 Intro: Ron Clifton 2
Cloud 102:Introduction Ron W. Clifton
CliftonGroup International Limited
Page: Cloud 102 Intro: Ron Clifton 3
Objective and Outline • Provide a refresher/introduction to cloud
computing technologies and some specific broadcast applications
• Outline: – Introduction: why cloud and why now? – Definitions & overview of Cloud Computing – Example broadcast applications
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Introduction – why?
Public Cloud Solutions for Broadcasting
M&E Market and Broadcast Industry Drivers/Trends • IP Connectivity & File Based Workflow • OTT Content Delivery & Mobile devices • TV Everywhere • Emerging standards
• Move from legacy H/W to S/W • Dedicated and virtualized server
implementations • Cloud services
Cloud Computing Industry Trends • Second gen cloud computing technologies & standards • Availability of mature private & hybrid cloud solutions • Low cost terrestrial broadband connectivity
Page: Cloud 102 Intro: Ron Clifton 5
Defining Cloud Computing The National Institute of Standards and Technology (NIST)
Cloud Computing Model Enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
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Defining Cloud Computing
Cloud computing is more than just “doing stuff in the cloud”
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
THREE SERVICE MODELS
Broad Network Access
Rapid Elasticity
Measured Service
On-Demand Self Service
Resource Pooling
FIVE MAJOR CHARACTERISTICS
PRIVATE PUBLIC HYBRID COMMUNITY FOUR DEPLOYMENT
MODELS
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Four Deployment Models
Public Public Cloud Service over Internet
Utility Computing Model Uses OpEx
Multiple tenants
Public Hybrid Cloud
2 or more Public, Private or Community Combination OpEx & CapEx
Resource portability Federated Clouds
Public Private Cloud
Service over Internet Grid Computing Model
Uses CapEx Solo Tenant
Public Community Cloud
Public, Private or Hybrid Federated Clouds
OpEx (Users), CapEx (Community) Resource Portability
Source: Wikipedia and Sam Johnston
Public
Public
Private/ Internal
Public/ External
Amazon (AWS)
Google Apps Eng
AT&T
Microsoft Azure
The Cloud
On Premises/ Internal
“Cloud in a Box” – Azure for Enterprise – MS+HP - IBM Cloudburst - Eucalyptus cloud SW ~private AWS
Off Premises/ Third Party
HYBRID
Page: Cloud 102 Intro: Ron Clifton 8
Three Service Models
Source: derived from Microsoft 2011
Traditional IT IaaS PaaS SaaS
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Page: Cloud 102 Intro: Ron Clifton 9
Five Major Characteristics
Example: HP Blade Server
Broad Network Access
Rapid Elasticity
Measured Service
On-Demand Self Service
Provisioning Layer
Virtualization & Resource Pooling
Virtual/ Physical SW
Stacks Stateless Compute Logically
Configurable Network
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Example Broadcast Applications • Archival and disaster recovery • File based workflow, MAM & workflow
automation • Low latency reliable broadband connectivity • Internet bandwidth aggregation • Transcoding + Some emerging standards
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Example: Archival in the Cloud • An “Archive and forget”
cloud service from AWS
• A “potential game changer” at $100/TB/year
• 99.999999999% availability
• 2-5 hour retrieval time
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Example: Archival in the Cloud • LTO tape still the most cost effective
for long-term archival • LTO 6 = 2.5 TBytes @ approx $50/tape • Linear Tape File System (LTFS) is an
open standard (Windows, Linux, OSx) • Makes LTO look like a disk volume • Easy to integrate & manage backups • Ideal for private & hybrid clouds
Page: Cloud 102 Intro: Ron Clifton 13
IP and File-Based Workflow
• Enables new workflows & is more efficient
• Save costs & move CAPEX to OPEX
• Improved collaboration • Automated backup &
storage of content • SaaS for transcoding,
graphics etc… …. and it is GREEN!
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IP and File-Based Workflow
MEDIA ASSET MANAGEMENT (MAM)
Automation of Workflow and MAM
Multiple Vendors
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Low Latency Broadband IP • State of the art today: Multiprotocol
Label Switching (MPLS) Ethernet • 100 Mbps and DS3 (45 Mbps) most
popular. OC3 & GigE also available • Typical low latency (e.g. < 50 msecs
RT) & low jitter (e.g. < 5 msecs) • Becoming increasingly affordable and
highly competitive
Multiple Tier 1 Vendors:
…+ others
Page: Cloud 102 Intro: Ron Clifton 17
EoMPLS: Increasingly Viable
0
50
100
150
200
250
300
350
$1,0
00$1
,200
$1,4
00$1
,600
$1,8
00$2
,000
$2,2
00$2
,400
$2,6
00$2
,800
$3,0
00$3
,200
$3,4
00$3
,600
$3,8
00$4
,000
$4,2
00$4
,400
$4,6
00$4
,800
$5,0
00
Num
ber o
f Bro
adca
st S
tatio
ns
Monthly Operating Cost
/Site
Breakeven Point for Ethernet over MPLS (EoMPLS) vs Legacy IP Satellite
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Internet Aggregation - an Alternative
SDI and/or IP Video
SDI and/or IP Video
SDI and/or IP Video
PROVIDER APPLIANCE
• Example service providers: LTN Global, VideoShip • In use with broadcasters today (e.g. NBC,CNN,FOX &others) • Typical 100-200 msecs latency but significantly less $$$
PUBLIC OR LEASED LINE INTERNET
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Example: Transcoding in the Cloud • Transcoding of file-based SD & HD video is now
available as transaction based cloud services
INGEST DIST’N TRANSCODE
API REQUEST
INPUT FILE TX’D FILE
API NOTICE
:$0.02-$0.05/min SD & $0.04-$0.10/min HD
:$0.03/min SD & $0.06/min HD
• Example pricing (available today):
Page: Cloud 102 Intro: Ron Clifton 20
Emerging Standards for Broadcast • FIMS: Framework for Interoperable Media Services • MXF: Material Exchange Format • BXF: Broadcast Exchange Format • AXF: Archive Exchange Format • LTFS: Linear Tape File System • … and other (e.g. SMPTE) standards
. . .
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Potential System Architecture
PUBLIC INTERNET
BROADCAST STATIONS
LOCAL CABLE
LINEAR FEED
CONTENT
FILE BASED CONTENT
dBASE & ARCHIVE
BACKUP NOC (LINEAR &
FB CONTENT)
Satellite (Backup)
CLOUD SERVICES (PRIVATE/HYBRID)
Network Operations Center (NOC)
GigE/100 Mbps
100 Mbps/DS3
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Summary • The technologies exist today to implement
the complete end-to-end broadcast workflow using cloud computing technologies
• This is a natural migration from our legacy broadcast infrastructure and the way of the future
West East C D A B
1 2
3
Station
North E F • Any two sites can handle total load
• Normal ops, site at 2/3 capacity • Leftover capacity is ‘preemptable’ • Critical ops swing to remaining sites
during a major outage.
Swing and Balance
Page: Cloud 102 Intro: Ron Clifton 45
CLOUD 102: Summary Potential for the Public Broadcasting Network
Thomas Crowe Public Broadcasting Service
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Current Interconnection System Configuration
Existing Interconnect System (2006-2016+)
INTERCONNECTION SUPPLIED STATION EQUIPMENT
INTERCONNECTION SUPPLIED BANDWIDTH & SERVICES
HD01-HD05 SD01-SD07
(SDI, ASI, IP) Baseband IRDs
File Delivery
NR01 File Delivery
Local Traffic, Automation,
Archive & Master Control
MCPC, SCPC & NRT Satellite
Feeds PBS NOC & DDMS)
Distributors (National &
Local)
MEMBER STATION
(Existing)
(Existing NRT)
Page: Cloud 102 Intro: Ron Clifton 47
Concept: Potential Transition Interconnection System Configuration
Existing (2006-2016+)
INTERCONNECTION SUPPLIED STATION EQUIPMENT
INTERCONNECTION SUPPLIED BANDWIDTH & SERVICES
Select Linear Services
(SDI, ASI, IP) Baseband IRDs
File Delivery
Local Traffic, Automation,
Archive & Master Control
PBS NOC & DDMS)
MEMBER STATION
MCPC, SCPC & NRT Satellite
Feeds
MCPC, SCPC & NRT Satellite
Feeds
IXCv6 (2016+)
New IP Based “IRDs”
Station Connectivity 100 Mbps or DS3 (45 Mbps)
All Linear Services
(SDI, ASI, IP)
Single MCPC Carrier
IXCv6 Private MPLS Network
IXCv6 IP Multicast Media & Control LAN
File Delivery
Distributors (National &
Local)
Page: Cloud 102 Intro: Ron Clifton 48
Advantages and Challenges • Advantages
+ Improved interconnection efficiency + Potential redundant paths + Potential for Time Zone based streams + Potential for peer to peer file sharing + Potential reduction in capital & operating costs
• Challenges - Affordable, sufficient capacity to each location - New Technology, Equipment & Workflows
Page: Cloud 102 Intro: Ron Clifton 49
Concept: Potential Long Term Interconnect System Configuration
Existing (2006-2016+)
IXCv6 (2016+) INTERCONNECTION SUPPLIED
STATION EQUIPMENT INTERCONNECTION SUPPLIED
BANDWIDTH & SERVICES
Select Linear Services
(SDI, ASI, IP) Baseband IRDs
New IP Based “IRDs”
Station Connectivity 100 Mbps or DS3 (45 Mbps)
All Linear Services
(SDI, ASI, IP)
File Delivery
File Delivery
Local Traffic, Automation,
Archive & Master Control
Single MCPC Carrier
PBS NOC & DDMS)
Distributors (National &
Local)
MEMBER STATION
IXCv6 Private MPLS Network &
IXCv6 IP Multicast Media & Control LAN
Optional Cloud (2016++)
Cloud Based Traffic, Automation, Archive &
Master Control Services
Interface
Page: Cloud 102 Intro: Ron Clifton 50
Q&A?
Thank you for your time
Please visit the Cloud Demonstration in the exhibits
Ron Clifton: [email protected] James Kelso: [email protected] Thomas Crowe: [email protected]