Want to sell composters?

And make some money?

Cloning Daily Dump

Start your own Daily Dump ‘Clone’!

It is more ethical than genetic cloning!

By like-minded we mean…

Q. What does ‘clone’ mean? A clone is what we call a like-minded enterprise

1. People passionate about turning composting into a viable business

People committed to making customers capable home-composters

3.

People committed to open source & willing to contribute to the evolution of this project

4.

People who provide customers with great service2.

The clone model is ideal for

Q. Who is suited to ‘clone’?

1. People who are running related businesses like landscaping or eco-products and want to have this as an add-on venture.

Retired people who have time and experience, who want to do

something meaningful and related to the environment 3.

Schools which want students to get first hand experience in running a small business4.

NGO’s who want to set upincome-generation opportunities

2

First things first - Clarify for yourself why you want to

clone Daily Dump

Read the Attribution Licence that Clones

need to sign with Daily Dump

It’s all there in the Clone Daily Dump

section of our Website

Doing the intention report

might help clarify some things.

Download it off our website. Talk to us to refine

your thoughts Believe us - Your business will only be as good as your

thoughts!

Next …see if you have ….

Space - to store/display and sell the terracotta products2

Team - to help manage services, customer support and administration

4

Capital - the minimum would be around Rs 1,20,0001

Time - to spend on demonstrations and talking to customers

3

Rs 1,20,000 break upRs 80,000 initial stockRs 50,000 salaries for 6 months (~Rs 6,600 per

month)Rs 10,000 sundry

expenses like photocopying,

transportation, publicity material, phone

Ready to start?

Our step-by-step guide helps you do just that: Go to the clone section in our website and you will find a list of things to help you begin, like where to buy your first stock of composters logistics, admin, legalities, inventory and all such stuff to get you off the ground

So to begin you have to….Sign the Clone LicensePay for the web rental – ask for this years rateGet your first lot of composters from us……

And thenBuy a truck load of assorted products from us at Daily Dump - ask us for a quotation. If you don’t want this option, you will pay us a fee to get the drawings.

Develop a local potter Use the drawings toget the products duplicated.

What challenges do clones usually face ….

Customer SupportSetting up a customer support system - to make sure successful composters become loyal promoters

5

Locating - Potters who are willing to make these pots in their locality

1

Marketing Getting their first orders

2

ServicingSetting up a service support - hiring the personnel and training them to do servicing

3 4

Becoming an Expert Getting good at composting and understanding all the issues - takes hands on consistent effort

Remember!Every customer you

convert into a competent composter will in turn bring

in 10 new customers.Every unhappy customer

will keep away 100 potential customers!

What do clones celebrate….

Making a difference - Enabling people to actually reduce the waste that they contribute to the landfill is the biggest highpoint for each clone

1

Making moneyMaking a reasonable profit while making a difference feels good

2

Meeting interesting peopleGetting inspired by others who you come in contact with during this process is very fulfilling

3 Getting sensitized to natural systemsWorking with compost makes you a different and better person

4

What do clones have to say?

Dr Jaya Deshpande I was hugely impressed by the concept of recycling kitchen waste.This is a chance for me do bit for environment without disturbing my core profession attracted to me this.Initial Investment: Rs.50,000/=Challenges: Finding the right potter for right price. Setting up a delivery system

1

G Vishwanath Initial Investment: Rs.2,00,000/=Challenges: 1.Getting others interested to help us by volunteering2.Finding others interested in setting up commercial outlets3.Getting customers to respond

2

3

Karan Manral Initial Investment: Rs.1,00,000/-(for Khambas only)Challenges:Not yet found a cost effective way of producing it locally.

How much money canyou make?

T h is i s n o t a m u lt i -m i l l io n d o l la r b u s in e s s ! Daily Dump was launched on 14th April 2006.

This amount supports the

business expenses and makes a profit of 10% (not accounting

for the founders salary)

Dates Turnover

April 15th 2006 – March 31st 2007

2,00,000

April 1st 2007 – March 31st 2008

4,00,000

April 1st 2008 – March 31st 2009

12,00,000

At Daily Dump encouraging and

supporting clones is integral to our philosophy.

Why does a tree bear fruit?

Why would Daily Dump want to encourage

clones?

Also…

More composter sellers mean home-composting will become more accessible as a way to manage household

waste at source.

This way, composting will be adopted by more and more people all around India.

We want many clones in every city -Imagine if more people like us do meaningful things they truly believe in – maybe we’ll save the world after all!

So… propagate away!

We are very excited that you are interested in selling composters

Remember… You are not just selling composters…

1.You are providing a community of potters a platform to cater to immediate urban needs as well as an additional means of income

You are helping the Earth by drastically reducing the amount of waste that reaches landfills

4.

3. You are providing employment to youth

2.

You are providing people with an option they didn’t have before – a sensible, easy, healthy, way of taking care of their own waste at home.

... And Pat yourself

on the back!

So, Pause a minute...

Smile..

Remember… You are not just selling composters…

This is a Damn Good thing you

are doing!

Last thoughts

W e d o n ’ t k n o w h o w t h is i s g o in g t o g r o w . W e h o p e t h a t t h is p r o d u c t w i l l b e c o m e a s

u b iq u it o u s a s m o b i le p h o n e s . . . t im e w i l l t e l l !

The Daily Dump Team / Bangalore Dec 2008