clonebrews 2nd edition - marketing brochure

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Another Round, Please! Guinness Extra Stout (page 120) Stone IPA (page 167) Saison Dupont (page 61) Orval (page 57) Chimay Red (page 51) Bass Ale (page 68) Rogue Old Crustacean Barley Wine (page 44) Sierra Nevada Pale Ale (page 150) Schneider Weisse (page 212) Asahi Dry (page 190) Recipes completely updated 50 2nd Edition with New Beer ß Storey Publishing 210 MASS MoCA Way | North Adams, MA 01247 www.storey.com Storey books are distributed in the gift and book trade by Workman Publishing. To order, please see your sales representative or call (800) 722-7202. Storey books are distributed in Canada by Thomas Allen & Son, LTD, (800) 387-4333. Two-color; illustrations throughout 432 pages; 7 x 9 Paper: $18.95 US/ $23.95 CAN ISBN: 978-1-60342-539-1; No. 62539 CloneBrews, Second Edition Tess & Mark Szamatulski are seri- ous about beer! They’ve authored the Style column in Brew Your Own magazine, and their brews have received medals in numerous homebrew competitions. When not brewing or writing about brewing, Tess and Mark supply other home brewers with brewing must-haves through Maltose Express, the Connecticut-based brew- ing store they’ve owned and operated for over 20 years. Publicity Contact: Amy Greeman (413) 346-2113 or [email protected] National review mailing Feature pitch to brew magazines and bloggers Long lead mailing to food and beverage magazines Feature pitch for Father’s Day roundups Recipe excerpts sold Bigger and better than ever, Storey’s second edition of CloneBrews is completely revised, updated, expanded, and enhanced. Here are insider’s brewing tips, tricks, and suggestions plus 200 tested and proven recipes, featuring 50 new clones. Recipes to create superstar brews at home include Royal Oak Pale Ale, Post Road IPA, Brooklyn Summer Ale, Sierra Nevada Stout, Ithaca Brown Ale, and many more!

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Brewing home versions of popular commercial beers has never been simpler or more fun than it is with the 200 recipes in CloneBrews. Home brewers will find everything they need to brew up a batch of their own clone of Magic Hat #9, Ithaca Brown Ale, Moose Drool, or Samuel Adams Boston Ale. And with 200 possibilities to choose from, home brewers will find the perfect taste for every mood and every season. Revised, updated, and expanded, the second edition of CloneBrews contains 50 new recipes that reflect the current popularity of strongly hopped India pale ales and American pale ales as well as the growing interest in brown ales, imperial beers, English bitters, porters, stouts, wheat beers, and Belgian ales. The new edition also contains expanded and updated mashing guidelines and a complete review of ingredients and materials. All new to the second edition is a Food Pairing feature that recommends the best foods for every beer — an indispensable feature for the brewer who also loves to barbecue or cook! Tested and retested, tasted and retasted, Tess and Mark Szamatulski’s recipes are the product of 20 years spent running a successful homebrew supply shop and working with customers to create perfect beer clones. They deliver the flavors that home brewers want, described in clear recipes that every brewer will want to make.Tess and Mark Szamatulski are the authors of Beer Captured and co-owners and operators of Maltose Express, a home-brewing supply store in Connecticut that specializes in helping customers create clone brews of their favorite beers. Mark and Tess have written the Style column for Brew Your Own magazine, and their creations have received many medals in homebrew contests. ISBN: 978-1-60342-539-1

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Page 1: CloneBrews  2nd Edition - Marketing Brochure

Another Round, Please!

Guinness Extra Stout (page 120)Stone IPA (page 167)

Saison Dupont (page 61)

Orval (page 57)Chimay Red (page 51)

Bass Ale (page 68)Rogue Old CrustaceanBarley Wine (page 44)

Sierra NevadaPale Ale (page 150)

Schneider Weisse (page 212)

Asahi Dry (page 190)

Recipes

completely updated50

2nd Edition

withNew Beer

ßStorey Publishing210 MASS MoCA Way | North Adams, MA 01247www.storey.com

Storey books are distributed in the gift and book trade by Workman Publishing. To order, please see your sales representative or call (800) 722-7202. Storey books are distributed in Canada by Thomas Allen & Son, LTD, (800) 387-4333.

Two-color; illustrations throughout

432 pages; 7 x 9

Paper: $18.95 US/ $23.95 CAN

ISBN: 978-1-60342-539-1; No. 62539

CloneBrews, Second Edition

Tess & Mark Szamatulski are seri-ous about beer! They’ve authored the Style column in Brew Your Own magazine, and their brews have received medals in numerous homebrew competitions. When not brewing or writing about brewing, Tess and Mark supply other home brewers with brewing must-haves

through Maltose Express, the Connecticut-based brew-ing store they’ve owned and operated for over 20 years.

Publicity Contact: Amy Greeman (413) 346-2113 or [email protected]

• National review mailing

• Feature pitch to brew magazines and bloggers

• Long lead mailing to food and beverage magazines

• Feature pitch for Father’s Day roundups

• Recipe excerpts sold

Bigger and better than ever, Storey’s second edition of CloneBrews is completely revised, updated, expanded, and enhanced.

Here are insider’s brewing tips, tricks, and suggestions plus 200 tested and proven recipes, featuring 50 new clones. Recipes to create superstar brews at home include Royal Oak Pale Ale, Post Road IPA, Brooklyn Summer Ale, Sierra Nevada Stout, Ithaca Brown Ale, and many more!

4057CloneBrewsBrochure.indd 1 11/16/09 2:13:30 PM

Page 2: CloneBrews  2nd Edition - Marketing Brochure

E VERY HOMEBREWER, at one time or another, wants to take on the ultimate challenge: duplicating the taste, body, and

mouthfeel of the world’s great beers . . . at home. The first edition of CloneBrews showed home- brewers exactly how to reach their goal, impress their friends, and please their palates. Now, in the new and expanded second edition, CloneBrews sig-nificantly raises the bar with 200 hard-to-find reci-pes — including 50 new ones — deeper detail, and foodie-friendly features you won’t find elsewhere.

Hard-to-find info for the dedicated homebrewer

• Home brewing how-to and 200 can’t-miss recipes to explore.

• 50 exciting NEW recipes, including Sam Adams Boston Ale, Ithaca Brown Ale, Rare Vos by Ome-gang, O’Hara’s Irish Red, Flying Dog Barley Wine, Fat Angel by Magic Hat Brewery, Moose Drool Brown Ale, Brooklyn Summer Ale, and many more.

• Recipes include separate extract, mini-mash, and all-grain instructions, each critical to brewing success.

• Recipes are been updated for today’s “hoppy” tastes, with emphasis on IPAs, American Ales, and Brown Ales.

• Info for serious brewers, too: Beer Judge Certifi-cation Program guidelines for each beer style.

Bonus features for foodies

• Which beer to serve with fish? Each recipe in-cludes “Beer & Food Pairing” tips.

• Recipes arranged by beer style for easy serving selections.

Storey’s How-To Library is a Complete Course on the Fine Art of Homebrewing!From step-by-step brewing basics for the beginner to how to judge a beer’s quality by mouthfeel and how to duplicate your favorite commercial brew, Storey Publish-ing offers homebrewers a complete beer library. This comprehensive collection illuminates and facilitates the fine art of homebrewing.

Bitters including Royal Oak Pale Ale,Marston’s Pedigree

American IPAs including Post Road IPA, Stone IPA

Imperial IPAs including Victory Hop Wallop, Southern Tier Unearthly IPA

American Pale Ales including Sam Adams Boston Ale, Ballantine XXX Ale, Long Trail Ale

Stouts including O’Hara’s Dry Stout,Sierra Nevada Stout

Wheat Beers including Answer Dark Wheat Beer, Schneider Weiss

Brown Ales including Ithaca Brown Ale, Riggwelter Yorkshire Ale

Porters including 1998 Alaskan Smoked Porter, Hoepfner Porter, Bert Grant’s Perfect Porter

Belgian Ales including Rochefort 8,Bournem Tripel

Barley Wines including Belle Dock Barley Wine, Dominion Millennium, Flying Dog Barley Wine

2nd edition of CloneBrews raises the homebrewing bar!

Brew the World’s Great Beers at Home

Our new, improved & definitive homebrewer’s guide shows how to

You CAN brew these beers . . . and HUNDREDS more!

Praise for the First EditionGreat gift for the homebrewer

“CloneBrews, by Tess and Mark Szamatulski, is a great gift for the home brewer. 150 well-crafted and tested recipes produce good approximations of world famous beers like Guinness and Samuel Adams.” — Star-Ledger

Homebrewers want recipes — CloneBrews delivers

The first edition of CloneBrews helped “brewers recreate their favorite inter-national beers and ales. Homebrewers around the world responded with enthu-siasm and requested even more ‘clone brew’ recipes.” — Brewers Bulletin

Intriguing collection of recipes

“CloneBrews is an intriguing collection for home brewers seeking to duplicate their favorite beers from around the corner and around the world.” — Yankee Brew News

Does not disappoint

“CloneBrews includes homebrew recipes for 150 commercial beers and does not disappoint. It consists of detailed, if ulti-mately approximate, clone brew recipes for commercial brews both familiar and those you’ll be hard pressed to find in your local store.” — The Advocate

Photography: Melanie Jolicoeur

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