Museums, Parks and Zoo’s

A Sponsorship Proposal

By Amanda Taylor

2014-2015 Marketing/Sponsorship Intern

 

MUSEUMS

LACMA-­‐  Los  Angeles  County  Museum  of  Art    History:    LACMA  has  been  dedicated  about  collecting  works  of  art  that  span  both  history  and  geography.  LACMA  is  representing  of  Los  Angeles's  uniquely  diverse  population.  Today  LACMA  is  the  largest  art  museum  in  the  western  United  States,  with  a  collection  that  includes  over  120,000  objects  dating  from  antiquity  to  the  present,  encompassing  the  geographic  world  and  nearly  the  entire  history  of  art.  

Why?     Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  arts,  history  and  culture  to  influence  the  community    

Close  to  STAPLES  Center    

 Potential  Promotions:  

Clippers  Exhibition-­‐  Past,  Present,  and  valuables  on  display  -­‐  Promote  and  create  promotion  for  game  attendees  to  attend  exhibition  for  free  

Crafts  with  Clippers-­‐  Players  join  with  schools  for  a  day  of  crafting  and  a  museum  tour  

   

 

Natural  History  Museum    

History:  Accumulated  one  of  the  worlds  most  extensive  and  valuable  collections  of  natural  and  cultural  history.  NHM  has  more  than  35  million  objects,  some  as  old  as  4.5  billion  years.  NHS  is  also  home  for  groundbreaking  scientific  and  historic  research.  The  Museum  also  curates  new,  immersive  exhibitions  to  keep  us  excited  for  what’s  next  to  come.      

Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  history  and  culture  to  influence  the  community  

Constantly  has  new  and  exciting  exhibits  to  intrigue  guests  

 

Potential  Promotions:   Tie  in  Clippers  with  an  Exhibition  to  promote    

Exhibition  sponsors  apart  of  the  game   A  Night  at  the  Museum    

   

 

Getty  Museum    History:  The  world's  largest  cultural  and  philanthropic  organization  dedicated  to  the  visual  arts.  The  Getty  consists  of  international  conservation  work,  publications,  exhibitions,  grant  initiatives,  and  training  programs  provided  all  around  the  world.  They  work  to  make  a  lasting  difference  in  conservation  practice,  art  historical  research,  and  museology.  

Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  history  and  culture  to  influence  the  community  

Constantly  has  new  and  exciting  exhibits  to  intrigue  guests  

 

Potential  Promotions:     Can  hold  Sponsor  special  events   Spirit  Calendar/Photo-­‐shoot   Segment  called  “Griffin  goes  to  the  Getty”  

     

 

California  Science  Center    

History:  The  California  Science  Center  provides  an  innovative  model  for  science  learning  by  combining  exhibits  with  an  on-­‐site  Science  Center  School  and  Amgen  Center  for  Science  Learning  as  well  as  a  teacher  professional  development  program.  Exhibition  Space  shuttle  exhibit  was  built  in  October  2012.    

Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  science  to  influence  the  community  

Endeavor  Exhibit   Hands-­‐on  Experience  for  public  

 

Potential  Promotions:   Give  away  tickets  to  IMAX  theatre  

   

 

PARKS

Griffith  Park    History:  4,210  acres  of  both  natural  Chaparral-­‐covered  terrain  and  landscaped  parkland  and  picnic  areas,  Griffith  Park  is  the  largest  municipal  park  with  urban  wilderness  area  in  the  United  States.  It  contains  the  Observatory,  the  Greek  Theatre,  horseback  riding,  and  many  hiking  trails.    

Why?   Promote  Awareness  to  one  of  LA’s  biggest  parks  

Iconic  Landmark   Promote  family  to  influence  the  community  to  stress  importance  

Lots  of  outdoor  activities  to  offer  

Potential  Promotions:   Griffith  Park  can  promote  outdoor  activities  and  stress  importance  of  exercise  

   

 

Muscle  Beach  History:  Among  other  reasons  for  this  salute  to  authenticity  of  the  original  Muscle  Beach  is  that  the  international  popularity  of  the  name  can  mainly  be  attributed  to  celebrated  athletes  who  trained  and  became  stars  due  only  to  their  fame  associated  with  Santa  Monica's  "Muscle  Beach".      

Why?   Promote  an  Iconic  Landmark   Plenty  of  activities  and  promotions  do  within  Venice  beach,  basketball  courts  and  Muscle  Beach  

Promote  importance  of  exercise    

Potential  Promotions:    

Flex  Cam  brought  to  you  by  Muscle  Beach  –  In  Arena   Spirit  Photo  Shoot  /  Calendar   From  the  Street  to  Elite  –  Regular  Joe’s  and  Clippers  –  perhaps  tie  in  with  a  foundation  for  a  game  at  Venice  Beach  

 

Zoos

Los  Angeles  Zoo    

History:    The  Zoo  is  home  to  more  than  1,100  mammals,  birds,  amphibians  and  reptiles  representing  more  than  250  different  species  of  which  29  are  endangered.  In  addition,  the  Zoo’s  botanical  collection  comprises  several  planted  gardens  and  over  800  different  plant  species  with  over  7,400  individual  plants.  The  Zoo  receives  over  1.5  million  visitors  per  year  and  is  owned  and  operated  by  the  City  of  Los  Angeles.      

Why?   Only  Zoo  in  surrounding  area   Represent  a  great  population  of  endangered  species  

   

Potential  Promotions:   Beast  Move  of  the  Game  brought  to  you  by  the  Los  Angeles  Zoo  

Give  away  tickets/discounted  tickets