clinique fresh faces tour
DESCRIPTION
This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion strategies during their campaign.TRANSCRIPT
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Presented by: Chelbi Jackson
Marketing 345-Massey
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HISTORY 1967- Vogue Magazine,“Can
Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich
Evelyn Lauder brought article to Estée’s attention
1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue
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Social Networking Facebook Twitter Blogs
Sales Promotions Free Testers Free Makeovers Clinique Bonuses Online Discounts
Traditional Strategies Magazines TV Ads Internet Billboards
PROMOTIONAL STRATEGIES
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TARGET MARKET
Focused mainly for older consumers
Needed a way to reach a younger target market
Target Market: High School/ College Girls
Teamed up with Teen Vogue
Created contest
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“Mobile Beauty Studio”- Tour Bus Included vanities, lounge area,
photo corner Professional photographer Professional hair/make-up artists DJ playing music 10 Cities, 8 Universities
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Enter information into Clinique computer
Waiting lounge Free make-over/hair style Photo shoot Free sample products
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Top 25 Top 3 flown to New
York Professional photo
shoot with Teen Vogue The winners will also
be awarded a coveted Teen Vogue externship
Year's supply of Clinique products
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Gather participants information Great PR for Clinique Top 25 Contestants’ campaigns Another magazine opportunity
SUCCESS?? YES!
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IMAGE BIBLIOGRAPHY
Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg
Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg
Clinique Fresh Faces- http://cliniquefreshfaces.com/
History- http://en.wikipedia.org/wiki/Clinique Clinique Face Wash Ad-
http://www.julesavenuedesign.com/Clinique_Ad.jpg
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BIBLIOGRAPHY
Clinique.com CliniqueFreshFaces.com Article-
http://cosmetics.einnews.com/article.php?nid=256