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CLIMATE SAVERS COMPUTING
INITIATIVE OVERVIEW AND
CALL TO ACTION
December 2009
Pat Tiernan
Executive Director
1
Contents
A. Who are we
B. What we do & why we do it
C. How we operate
D. Benefits of membership
E. Backup• Additional information on what we‟ve done, what we‟re doing, how we do
it and the benefits of membership
Speaker: Lorie Wigle, Intel Corporation
Climate Savers Computing Initiative Members
CSCI Mission
Objectives
• Increase the energy efficiency of new computing equipment
• Promote the use of power management to make an impact now
• Shift user base to smart computing practices
Desired results
• By 2010, improve computing energy efficiency by 50%
$5.5B savings
• Reduce global CO2 emissions from computing platforms by 54
million tons per year
Vision: smart computing practices - highest efficiency possible
Board Members
Sponsor Members
EPA Report to Congress, 8/07US Server & Data Center Energy Efficiency
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
20
40
60
80
100
120
140
Billions
kWh / year
HistoricalTrends
CurrentEfficiencyTrends
ImprovedOperation
BestPractice
State-of-the-Art
2.9% of projected
total U.S. electricity use
1.5% of total US.
electricity usage
0.8% of total US
electricity usage
PC Energy Consumption is just as important
This waste adds up quickly.
• The global information and
communications technology industry
accounts for approximately 2 percent of
global CO2 emissions1
• Energy costs will be 50 percent of the
average IT budget in just a few years2
• By 2010, about half of the Forbes
Global 2000 will spend more on energy
than on hardware3
• There are 1 billion+ PCs worldwide,
projected to be 2.25 billion by 20154
1 Source: Gartner, May 2007
2 Source: Mark, Roy, House Green Lights EPA Data Centers Study, Internetnews.com (July 13, 2006)
3 Source: Source: Businessweek.com: CEO Guide To Green Computing. From Gartner
4 Source: Forrester Research
PCs and
Monitors
(39%)
Servers,
including cooling
(23%)
Fixed-Line
Telecoms
(15%)
Mobile
Telecoms (9%)
LAN & Office
Telecoms (7%)
Printers (6%)
Source: Gartner
“Data centers receive a lot
of attention because they
are an obvious
concentration.”
Source Gartner Inc. “Tera-Architectures A Convergence of New
Technologies” by Martin Reynolds July 26, 2007
“However, the real area
where the greatest overall
effect can be made is at
the desktop and with client
devices.”
Today’s Environment
• The average desktop PC wastes
nearly half the power it consumes
• Servers lose approximately one-
third of their power as heat
• 90 percent of desktops do not
utilize power management
settings1Computer
DC
Power
Supply
Voltage
Regulation
ModuleCPU
50 Watts
30 Watts100 Watts
AC power
20 Watts
motherboard
Addressing the problem makes fiscal sense!1 Source: US EPA, http://enduse.lbl.gov/info/LBNL-53729_REV.pdf; see also
http://www.energystar.gov/ia/products/power_mgt/North_Thurston_Case_Study.pdf and http://www.energystar.gov/ia/partners/prod_development/revisions/downloads/computer/Computer-PowerMnmt.pdf for additional comments on the extent of power management usage
Taking Action: The CSCI Approach
System, Software & Component Providers
• High-efficiency components and products
• Energy management capabilities
• Product availability & services
• Power management solutions
Alliances
• Complementary programs
• Global influence
• Facilitate results
Climate Savers Computing Initiative
• Create awareness and preference
• Recruit change agents
• Drive demand and deployment
• Develop and eliminate inhibitors
• Harmonize globally
IT Departments & Consumers
• Drive policy & implementation
• Embed in procurement
• Turn on power management
• Drive savings
Benefits of membership
•Spec Development
•Insights and influence of market trends
•Program Authority
•Board Voting Rights
•Leadership Recognition
•Associate with Leaders
•Value Alignment
•Organizing Events
•Regional Leadership
•Networking with Key Groups
•Workgroup Participation
•Joint Marketing
•Logo Promotion
•Case Studies
•Press Releases
•Brand Leadership
•Outreach
Marketing and Awareness Stakeholder
Engagement
Market Influence
Environmental Leadership
• Press (2009)
• Climate Savers Computing articles:
800 (Projected, 1H09: 390)
• Publications: 400 (Projected, Q309:
280)
• Climate Savers Computing press
impressions: 216 million (thru 3Q09)
• Events
• Total impressions/attendees: 658,113
• Total impressions: 217,179,357
Climate Savers power
management seminar
transcript now online
Energy and cost savings are
significant for both utilities
and their customers
Climate Savers Computing
Initiative Expands to India
Climate Savers program
helping PCs and servers to
be more efficient
Brand Impression Benefits - Media
Moving the market towards greater energy savings,
reduced waste and lower emissions.
Market Adoption• Increasing adoption: Energy Star 4.0 and 5.0.
• Installed base (PSU efficiency) movement: ≤65% to ~74% (Projected)
• Higher efficiency supplies (bronze – gold) shipments:
• Desktop:
• 2007: 0%
• 2008: <5%
• 2009: > 20%
• Volume (rack mounted) Servers:
• 2007: ~85%
• 2009: 90%
• Power Management: Encouraging signs abound
Member and market savings –Available Mid December, 2009
Member Efficiency Adoption
• Base, Bronze: tracks market
• Silver, Gold: leads market (+40%)
Year 2
Program
Year
KWhr
reduction
(Millions)
Accumulative savings
(Millions Metric Tons
CO2 )
Year 1
Year 2
Year 3
Call to Action
•“A rising tide floats all boats”
John F. Kennedy (borrowed from Sean Lemass)
• Climate Savers Computing is rooted in the belief that our collective impact is far greater
than what can be accomplished through individual organizational efforts.
• We need leaders, first movers to take these first steps, make an impact now and
represent their industry while preparing their organizations for the future.
• Climate Savers Smart Computing practices are good for both your organization‟s
bottom line, brand as well as the environment:
• Reduce wasted electricity from the operation of computers and shift potentially $M‟s
to other parts of your business.
• Establish a proof point and enhance your brand thru an active leadership position.
•Evaluate and deploy power management.
•Join Climate Savers Computing Initiative.
•We need your help to move from the inefficient to the
most sustainable, energy efficient approach.
Call To Action:
Contact: [email protected] or [email protected]
Backup
CSCI GovernanceFunctional Overview
Board of Directors
Executive Director
Asia Pacific
South America
Web
Marketing ( & N. America)
Member Communications
Alliances & Membership
Advisory Council
Specs, standards, harmonization
Power Management
Technical Workgroups
AC/DC Energy Efficiency
Programs & Deployment Japan
India
Region Deployment
EMEA
Board: ultimate approval, decision & direction authority
Sponsors: workgroup participation, voting members
Workgroups: balanced between users, producers and 3rd parties
Results Through First Year
CSCI recognized as a credible, capable change agent
• 8x increase in worldwide membership to over 320
• Dramatic member CO2 savings
• Strong availability of compliant products
Technical workgroup became an industry enabler
• Efficiency targets developed and validated (bronze, silver, gold)
• Developed enablers for PSU and motherboard efficiency
Established a strong global voice & presence
• High-profile & ongoing press and influencer coverage
• Regional expansion and workgroups
• Key agreements with alliances
Global traction to drive specification alignment
• EPA & 80Plus, Chinese Institute of Electronics, METI, GIPC, EU
Year 2 Priorities
CSCI continues to move the industry (change agent)
• Enterprise and Global 2000 membership – Industry Leaders Program
• Community-driven (social/viral) carbon-reduction tactics
• Member enablers
Technical workgroup leads the way (industry enabler)
• Technical charter expansion (e.g., High-bar Platinum spec, storage)
• Power management protocol and deployment inhibitors
• Align market drivers (e.g., US EPA E* or certification)
Increase amplitude of our voice (strong global presence)
• Region deployment and alliances (e.g., India)
• Social media, consumer, government and deployment programs
• Heighten our member‟s leadership recognition
Accelerate specification adoption (worldwide alignment)
• Harmonization
Sample Results through 2009
Successes:
• Expanded regional engagement (e.g., India launch,
Japan, Asia/Pacific and Europe)
• New Power Management Workgroup with new
programs and sponsors; CSCI Power Management
Design Guide
• Power Down for the Planet: 17,521 pledges, 3,197
tons of CO2 & 4.21M KWh saved/year
• Metrics Report Highlights:
• Members lead market in Silver and Gold (+40%)
• Installed base (PSU efficiency) movement – from
less than 65 percent in „07 to about 75 percent in
‟09 * to be validated by mid Dec 09.
• More than 20 percent of desktop shipments met
CSCI bronze, silver or gold PSU efficiencies
• New Programs including Eco IT Planet Blog and
social media marketing expansion
• Developed CSCI Interactive Tool to drive member
recruitment
530+ Member Organizations
Planning ahead (2010)
Plans for the Future
• Working towards 2010 goals by building
membership, expanding global reach
• Copenhagen exposure to world leaders
• Expanding strategic partnerships (e.g., EPEAT,
BEE India, etc.)
• Alliances and regional partnerships to make it easy
for companies to take action
• Power Down for the Planet 2010 will expand to
increase participation internationally
• Expanding technical work groups into other
domains to increase impact
• Expanding influential alliances to strengthen the
charge
• Power Management Assistance Program to
increase PM deployment to 6 million units over 3
years
• First Participants:
Our Growth & ProgramsLeaders across industry making a difference
314 Members
(2007 - 2008)225 Members
(2009) 539Members
In 53 countries around
the world
Communication and Outreach is critical to
heightening awareness and creating change
Climate Savers Computing
Initiative Expands to India
Energy and cost savings are
significant for both utilities
and their customers
Climate Savers power
management seminar
transcript now online
Tiernan:
Energy
use in
computing
a big deal
Save up to $40,000 in
electricity costs by
addressing wasted
consumption
Climate Savers
Computing Initiative
Expands to India
Climate Savers program
helping PCs and servers to
be more efficient
Climate Savers Computing
Initiative Launched in the Country
Communication and OutreachLeadership in the social media
Eco IT Planet (CSCI Blog) CSCI Twitter Feed
Facebook profile
Strategic Partnerships & AlliancesLooking to expand global partnerships
U.S. Environmental
Protection Agency
Japan Green IT
Promotions Council
The Climate Group
Together Campaign
China Electronics Energy
Saving Council (CEESC)
Creating Community with Events
Membership Benefits Matrix
Benefit\Participation Level Affiliate Associate Sponsor BoardNo Annual Dues •New Member PR Template & Release • • • •Access to Members Only Web Content • • • •Access to Members Only Newsletters • • • •Participation in Annual Members Meeting • • • •Membership Listing on CSCI WebSite • • • •Use of CSCI Promotional Logo for Membership and Co-Branding • • • •Enhanced Brand, Awareness & Recognition • • • •Association & Networking with Leading Brands • • • •Case Study Development and Promotion • • •Joint Promotional Media Opportunities • • •Use of CSCI Promotional Mark •¹ •¹ •¹Influence in CSCI Technical Workgroups Some² • •Participation in CSCI Regional Workgroups Some² • •Participation in CSCI Outreach and Programs Some² • •Technical Specification Development and Insights Some² • •Influence and Participation in Harmonization Efforts Some² • •Insights and influence of market trends and events Some² • •Influence in CSCI Marketing Workgroups • •Participation in Primary Marketing Programs • •CSCI Home Page Company Logo Promotion • •Workgroup Voting Rights • •Enhanced Leadership Recognition and Networking • •Regional Workgroup Leadership Opportunities • •Workgorup Leadership Rights •Rotating Promotional and Media Schedule •Organization Direction, Program Authority •Board Voting Rights •Enhanced Personal and Brand Leadership Recognition •¹ Manufacturers or software providers that meet CSCI Certification & Promotional Mark Guidelines.² By invite only based on special needs or circumstance
Original Technical Specifications
July ‘07 –June ‘08
July ’08 –June ‘09
July ’09 –June ‘10
July ’10 –June ‘11
PC
s
Base: 80% efficient PSU*+ most recent version of ENERGY STAR
PC spec
100% 100% 100% 100%
Bronze: 85% efficient PSU*+ most recent version of ENERGY STAR
PC spec
≥20% ≥80% 100%
Silver: 88% efficient PSU*+ most recent version of ENERGY STAR
PC spec
≥20% ≥80%
Gold: 90% efficient PSU*+ most recent version of ENERGY STAR
PC spec
≥20%
Advanced Power Management 100% 100% 100% 100%
Serv
ers
Bronze: 85% efficient PSU*+ most recent version of ENERGY STAR
server spec, when available
≥20% ≥80% ≥80% 100%
Silver: 89% efficient PSU*+ most recent version of ENERGY STAR
server spec, when available
≥20% ≥40% 100%
Gold: 92% efficient PSU*+ most recent version of ENERGY STAR
server spec, when available
≥20%
Next Steps
1. Join Climate Savers Computing
in their mission to reduce global
CO2 emissions from the
operation of computers by 54
million tons by 2010
− www.climatesaverscomputing.org/
2. For more information and
additional resources
− www.climatesaverscomputing.org/lear
n/information-and-resources/
3. Also on the Climate Savers
Computing site
− Check out our Toolkit
− Browse the Climate Savers
Computing Product Catalog
− Power Management Design
Guide – coming in
December