climate justice
TRANSCRIPT
http://www.youtube.com/smartmeme
We are made of stories
Truth vs. Meaning
The currency of narrative is not truth, it is meaning
Narrative Power Analysis
Changing the Stories: not what people don’t know, but what they do know =FILTERS
Examining Dominant Stories in US Culture
Power shapes Point of View of the story
Stories can Normalize Power/Universalize Experience
“Loots” “Finds”
\
Meme“A unit of self replicating cultural information”
Contagious ideas, stories, images, and rituals that spread fromimagination to imagination, generation to generation, shaping andshifting human cultures…
a capsule for a story to spread…
Frame:
The larger story that shapes understanding ofinformation, experiences, and messages; the structureand boundaries of a narrative that defines point-of-viewand power. Frames operate is pre-existing narrativelenses in our minds.
Solutions?
“Technology Will Save Us”
“The Market Will Save Us”
“The UN Will Save Us”
“1 Africa, 1 degree” “2 degrees is suicide” “System Change, Not Climate Change”
EVO
A call to innovation…
o Facing the Slow-Motion Apocalypse
o Harnessing psychic breaks
o Towards Ecological Justice…
www.smartMeme.org
“The poll gives us additional evidence that more Republicans than Democrats questionclimate science. About 79 percent of Democrats and just 38 percent of Republicansbelieve the earth is warming. Among Republicans who identify with the Tea Party, just23 percent say there is solid evidence of climate change.
What does this tell us? Well, for one, it shows that Republicans have been successful inraising doubts about climate science. And it shows that climate change has becomeincreasingly politicized. For the vast majority of Republicans, and for even more TeaPartiers, climate skepticism has become a key component of their political identity.”
- Washington Times
Pew Poll - Oct 27, 2010