client training: how cisco approaches global employer branding on glassdoor
TRANSCRIPT
Glassdoor, Inc. 2008-2016 #GDChat
Client Training:How Cisco Approaches
Global Employer Branding on Glassdoor
Glassdoor, Inc. 2008-2016 #GDChat
Webinar Tips for Attendees• You can connect to audio using
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• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Glassdoor, Inc. 2008-2016 #GDChat
Featured Speakers
Kelly PayneDirector of Client Success at Glassdoor
[email protected]@kelly_payne22
Andrew SolukTalent Brand Specialist at Cisco
[email protected]/in/andewsoluk
Glassdoor, Inc. 2008-2016 #GDChat
#GDChat
Glassdoor, Inc. 2008-2016 #GDChat
• Glassdoor’s Global Reach• Definition of Employer Branding• Why Localize Employer Branding?• Client Spotlight: Cisco • Q&A
Agenda
Glassdoor, Inc. 2008-2016 #GDChat
Glassdoor’s Global Reach
Glassdoor, Inc. 2008-2016 #GDChat
Glassdoor’s Global Reach
• United Kingdom• Canada• France• Germany• India• Australia• Netherlands
Glassdoor, Inc. 2008-2016 #GDChat
Definition of Employer Branding
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An Organization’s Reputation as an Employer
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OK, Employer Branding Is Important!
But What’s This About a…
GLOBALEMPLOYER BRAND?
LOCALIZEDEMPLOYER BRAND?
Glassdoor, Inc. 2008-2016 #GDChat
Why Localize Employer Branding?
Glassdoor, Inc. 2008-2016 #GDChat
Why Localize Employer Branding? One Size Doesn’t Fit All
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SalaryBenefits
CultureMentorshipLeadership
OpportunitiesWork/Life Balance
WorkplaceEnvironment
Location
EmployeePerspective
EmployerValues
Why Localize Employer Branding? Job Seekers’ Needs
Differ
Glassdoor, Inc. 2008-2016 #GDChat
Why Localize Employer BrandingJob seekers want more
information than just the job description. Top 5 things they want to know when they research1:
• Salary/comp• Benefits • Basic Company Info• What makes it an attractive
place to work• Company mission, vision,
values Source: 1 (Glassdoor US Site Survey, Jan 2016)
Glassdoor, Inc. 2008-2016 #GDChatSource: (Edelman Global Trust Barometer Survey, 2015)
Why Localize Employer Branding?
Jobseekers want to hear everyone’s perspective.Although friends and family are still the most trusted (72%), content provided by employees is the #2 most
trusted source of information on a company. 1
Glassdoor, Inc. 2008-2016 #GDChat
Why Localize Employer Branding?
• Each region has its own voice
• Differences in culture, benefits, office environment
• Value of employee to employee communication
• Stand out against the competition
• Applicants self-select and apply based on what they see
Glassdoor, Inc. 2008-2016 #GDChat
Why Localize Employer Branding?
• Lack of employer brand recognition in global markets
• Lower applicant quality
• Increased cost-per-hire & time-to-fill
• Costly implications for bad hires due to labor laws
Risks of Getting It Wrong
Glassdoor, Inc. 2008-2016 #GDChat
Client Spotlight
Glassdoor, Inc. 2008-2016 #GDChat
Client Spotlight: Cisco
People Deal Manifesto#WeAreCisco
Glassdoor, Inc. 2008-2016 #GDChat
Client Spotlight: CiscoGlassdoor allows you to showcase why you’re a great place to work with:- Dynamic branded content- Videos- Social media feeds
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Global Brand Spotlight: Cisco
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Global Brand Spotlight: Cisco UK
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Global Brand Spotlight: Cisco India & France
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Global Brand Spotlight: Cisco BenefitsCisco U.S. Cisco U.K.
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49.7%Global Applications
33.5%
108.6%
Client Spotlight: Cisco Results
US Applications
India Applications
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Client Spotlight: Cisco Key Takeaways
Candidates researching Cisco can see what we’re about and how our locations differ Employee to employee communication provides transparency into culture and work environmentLocation-specific information increases applications by helping candidates self-select
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Glassdoor, Inc. 2008-2016 #GDChat
Questions?
Kelly PayneDirector of Client Success at Glassdoor
[email protected]@kelly_payne22
Andrew SolukTalent Brand Specialist at Cisco
[email protected]/in/andewsoluk