8/18/2019 Client Profile Study 2

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•JUST DO IT!

•EMPHASIZING 

NIKE

LIFESTYLE

•ACHIEVING

GREATNESSINSPIRE!INN

OVA

FOCUS!

CONNECT!CARE!

ON

INNOVATIONS!

ON

CONSUMER

S

•DESIGNED

TO MAKE

CONNECTION

TO THE

CUSTOMERS

•DIVERSITY 

OF SUPPLIER

•ADDING VALUE  FOR

THE CUSTOMERS

-INSTANT ORDERING

SYSTEM

CORE VALUES

2.1 CLIENTS’ PROFILE

•STRONG

EMPHASIS ON

R&D LEADS TOCONTINUOUS

IMPROVEMENT

OF

PRODUCTS.

•INNOVATIONS

DIFFICULT FOR

COMPETITORS

TO IMITATE

8/18/2019 Client Profile Study 2

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2.1 CLIENTS’ PROFILE

BRANDING