client of the future - phd brainscape
DESCRIPTION
A presentation about how clients should advertise in the future. It is based on available technologies but a different understanding. I presented this at Phd's Brainscape 2010 in Dubai - UAETRANSCRIPT
Brainscape | 24.05.2010 | @fkhater
Can you see into the future?
We have the technology to change the world
Simon says: “customer is King”
Did anyone knight the customer?
Customers should manage customer service
…Interview in Progress…
Need help deciding?Focus group!
How would YOU feel in a “control environment”?
Real insights happen in “reality”
Please talk about my product
Products can talk… about their users
Product espionage
History has taught us physical retail
Products are now being sold differently
Retailers will still require real-estate and shop design
In-banner transactions
Marketing Salesvs.
What if marketing can sell?
Let them sell
Where’s the ad?
Everything is an ad
Ad for Australian teen
Ad for Bangkok demonstrators
Ad for
Al Qa’eda
Ad for Qatar
Ad for Pakistani officialsAd for Brazilian
Gangs
Can I skip your ad if it’s not relevant?
What about Mobile?
In the mean time, I recommend: Trial and Error