clicktale launchpad - the guided tour

www.ClickTale.comwww.ClickTale.com

The Guided Tour“LaunchPad” Webinar series

Presented by: Shmuli Goldberg

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Agenda

Account Navigation

The Dashboard

The Page ConsoleSearch & Recordings

Form Analytics

Conversion Funnels

Heatmaps

Now what…

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Account NavigationThe Menu Bar can be found on the left panel of every tool page

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The DashboardClickTale’s Dashboard:• The ‘home page’ of your

Project. • Easy access to the main

features of the ClickTale Tool Suite.

Sections include:

• Heatmaps• Search Recordings• Real-Time Monitor• Visitor Recordings• Site Monitor• Conversion Funnel• Visitor Geolocation

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Search & RecordingsIdentify customer’s usability issues within your site:• What are they doing?• How do they behave?• Why aren’t they converting? • Where are they coming from?• Are they bouncing visitors?

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Search & RecordingsSearch tools:• Save your searches• Create alerts• Export results• Watch recordings• Download videos

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Form Analytics

Reduce abandonment and improve your conversion rates

Visitor’s Interaction with online forms:• Conversions• Dropped• Time• Blank Fields• Refilled

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Form Analytics

Where are visitors most frequently dropping out of the form

The general overview of your form and its weak spots

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Form Analytics

Which fields get left blank the most

How frequently visitors need to refill fields after submitting the form

Shows the average time visitors interacted with each field in your form

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Conversion FunnelsExplore various conversion paths visitors follow.

FilterCreate1 2

3 Easy steps in setting up a funnel:

Segment3

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• Define steps* to track• Rename the Step

Conversion Funnels

* Up to 15 steps

SegmentFilterCreate1 2 3

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Conversion Funnels

Start at 1st step vs. Start at any step Flexible vs. Strict

• Choose flexibility attributes

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Conversion Funnels

• Filter funnel population according to specific attributes


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Conversion Funnels


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HeatmapsHeatmaps show qualitative visual representation of visitor behavior

• Choose a page to view*

• View the report• Edit Settings

* Choose between ‘starting with’ or exact URL

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Heatmaps

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Heatmaps

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Heatmaps

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Heatmaps

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HeatmapsLink Analytics• Provide in depth detail about links on every page

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Page ConsoleA zoom into a specific page:• Bounce Rates• Engagement Time• Recorded traffic timeline• Recent Visitors• Easy access into the recordings• Heatmaps• Funnels

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Now what…

When analyzing data:

1. Use the conversion funnels to quickly find problematic pages.

2. Use the Heatmaps to find areas of:

I. Focus point

II. Ignored area

III. Distraction points

3. Use Search Recordings to find customers that experienced these problems.

4. Watch the videos of customers that experienced these exact problems.

5. Use the Page Console to see how many other visitors had these issues.

6. Fix the problems, and run the funnels again to test.

7. Segment your visitors by marketing sources to compare channel effectiveness.

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www.ClickTale.com23

Heatmaps

Form Analytics

RecordingsFunnels

Analyze, understand, act!

www.ClickTale.com

Thank You

The ClickTale Team

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clicktale launchpad - the guided tour

Technology