clickability: saas web content managment solution for enterprise organizations
DESCRIPTION
2008 Codie Award Winner: Best Content Management Solution of Year: http://www.clickability.com/TRANSCRIPT
Confidential and Proprietary
Confidential and Proprietary
› The Platform
› The Model
› Value Proposition to the Enterprise
› Customer Success Stories
› Platform Demonstration
Confidential and Proprietary
Traditional “CMS”
Create Manage Publish Deliver Interact AdaptMeasure
Fully Integrated Web Content Management and Optimization Suite
› Content Management› Content Delivery› Analytics and Embedded Statistics› Email Newsletters› Site Search› User Generated Content
› Ad Server› Visitor Registration› Web Permissions› Polls and Surveys› RSS/XML Syndication› Social Media/Community
Confidential and Proprietary
No Hardware, Software, Upgrades
Lower Cost of Ownership
Faster Time to Implement
Faster ROI
Agile Product Development
Less Carbon Footprint
The Only Software-as-a-Service Web Content Management Solution
Confidential and Proprietary
Browser level integrationSite level integration through Flash, iFrames, AJAX
Brand level integration redirect, sub-domains
Template level integrationEmbedding HTML, RSS, and XML from outside sources
Platform level integrationAPI & SDK
simpler
more complex
Leveraging the Power of Web Services to Enable Best of Breed Solution
Confidential and Proprietary
Enabling Non-Technical Users to Publish Dynamic Content
• Accessible via WWW• UI designed in a “tabular” format (salesforce.com, Amazon)• Platform requires minimal amounts of training for marketers• Ability to publish dynamic content without coding• Ability to create permissions/views
Confidential and Proprietary
ProductMarketing
Event Producers
User Generated Content
Community
Confidential and Proprietary
Digital TV
MP3 Players Kiosks
E Books PDA’s
Cell Phones Computers
Car Infotainment Systems
Fee
dloa
der
FeedloaderTranslation Services
“content”
“contenido” “contenu”“Inhalt”
“conteúdo”
“содержание”
“Innhold”“ 容”內
Confidential and Proprietary
• Reduce technology costs• Enhance global brand• Achieve greater efficiencies in publishing process• Promote application adoption• Enable more people to publish more content• Foster stronger internal & customer relationships• Drive customer retention, revenues
• Be Green
Confidential and Proprietary
“Before Clickability, updating our websites was inefficient. Between the change request, getting it in the queue and going live, it used to take us a long time. Now we can do the same
thing in minutes” - VP, Interactive Services
› How to radically simplify publishing process› How to efficiently meet complex international
regulatory requirements affecting web properties
› How to present Cantor’s extensive product portfolio
› How to demonstrate thought leadership› How to overcome IT dependence› How to enhance online positioning of global
brand
› 70% reduction in “time to live” due to change in processes
› 74% increase in unique visitors year over year
› 425% increase in monthly page views year over year
› 12% dramatic time savings› More people publishing more content
Confidential and Proprietary
Confidential and Proprietary
Confidential and ProprietaryConfidential and Proprietary