click africa slides
DESCRIPTION
Presentation by Mike Said of brandStrategy.co.za and Nick Nicolau of Global Wrapps at Click Africa Conference 2012TRANSCRIPT
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Y N Y N
Y N
Y N
Y
N
Y
N
Y
SOMETHING JUST HAPPENED! WHERE SHOULD I POST IT?
Google + Foursquare Don’t Post It LinkedIn Facebook Twitter
Do you want anyone to
actually see it?
Is it business related?
Is it a personal matter?
Are you in a bar, restaurant
or airport?
Would you be in trouble if your boss found out?
Would you be in trouble if your
spouse found out?
Is it very boring?
Are you addicted to
likes?
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Mike Said
brandStrategy.co.za
@mike_said_what
#brandstrategy
#clickafrica
Nick Nicolau
globalwrapps.co.za
@wrappalicious
#globalwrapps
#clickafrica
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No graphs
No statistics
No mind numbing numbers
No academic theory
Simply a brutal account of
what has worked for US and
what hasn’t and how you can
avoid some of those
mistakes.
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In marketing PERCEPTION is
more important than
REALITY. It does not matter
how good you are only how
good people THINK you are!
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It’s hard work
It requires dedication
It is not THE SILVER BULLET
It levels the playing fields
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The Four R’s Of Mobile
Regular
Remarkable
And of course there is a 5th
Respectful
The Four R’s Of Mobile
Relevant
Real
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Why bother at all…
Location adds relevance and
personalization to advertising
and especially mobile
advertising!
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Which results in considerably
higher click through and that
my fellow skeptics is the
WHY of mobile marketing.
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Now let’s take a look at HOW
Mobile Location Based
Marketing (MLBM) should be
working…
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So why isn’t it working…
YET?
Foursquare don’t get it
Merchants don’t get it
Users don’t get it
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So why throw time, effort
and money at something that
nobody gets or uses
effectively?
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That’s easy… ‘cause once
upon a time nobody got
Google, or Facebook, or
Twitter, or Mobile, or the
Automobile
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We have the WHY, we have
the HOW and we need the
WHAT?
So WHAT works and WHAT
doesn’t?
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A website
YouTube
FourSquare
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For the foreseeable future,
there's little danger that
mobile will "cannibalize"
other media.
Ultimately, mobile is a
powerful complement to
other marketing, not a
substitute.
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Mike Said
brandStrategy.co.za
@mike_said_what
#brandstrategyBrandstrategy.co.za/extras/downloads
Nick Nicolau
globalwrapps.co.za
@wrappalicious
#globalwrappsBrandstrategy.co.za/extras/downloads