cleverwood friday sessions user content media
DESCRIPTION
Du Web 1.0 au Web 2.0, l'utilisateur a pris le pouvoir sur la Toile. Producteur de contenus et vecteur de recommandation, il est devenu lui-même contenu.TRANSCRIPT
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Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMICINSOURCINGFRIDAYSESSIONSFriday Sessions are organized internally within Cleverwood, where a few external people are also invited.
Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
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Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMICINSOURCINGFRIDAYSESSIONSToday’s session
Muriel Vandermeulen
Presenting
“User + Content =
Media ”
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WHO’S?
WebContentStrategy
WebContentProviding
Cross‐MediaPlanning InformationArchitecture
Seminars&Conferences
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WHATISWEBCONTENTSTRATEGY?
WHATABOUTTHE“WEB”? WHATABOUTTHE“CONTENT”?
– WHATABOUTTHEUSER?
WHATABOUTTHE“STRATEGY”?
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WHATISWEBCONTENTSTRATEGY?
“Getting better at publishing is the only way you’re going to get better at content”
Gerry McGovern, Content Critical
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WHATABOUTTHE“WEB”?
WEB 1.0 ➜ support - élément dans/sur lequel
s’incorpore et se stocke l’information à transmettre
WEB 2.0 ➜ media - moyen de diffusion, de transmission
et de communication
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WHATABOUTTHE“WEB”?
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WHATABOUTTHE“CONTENT”
Collective intelligence Crowdsourcing Folksonomie Social bookmarking & networking
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WHATABOUTTHE“CONTENT”?
Text, images, sounds, videos & animations
Part of the user experience
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WHATABOUTTHEUSER
Visitor - curious, walker Reader - reads on screen & scrolls or downloads &
prints Audiovisual - multimedia freak or... impaired User - seaks for usable information & interaction
with added value content.
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WHATABOUTTHEUSER?
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USERCONTENT=MEDIA
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CONTENTISCONTENT
h:p://tv.atelier.fr/jtsemaine/51/291.html
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USERCONTENT=MEDIA
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USER(CONTENT)=MEDIA
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USER+CONTENT=MEDIA
Eté 2007. Un américain achète le dernier jeu vidéo de EA Sports: Tiger Woods PGA Tour 08, LA référence du jeu vidéo de golf. Après quelques parties, le gamer est déçu du manque de réalisme du jeu: Tiger Woods lance une balle dans une mare, puis marche sur l’eau... “Levinator25” décide de le faire savoir à tout le monde et dénonce le bug dans une vidéo qu’il diffuse sur Youtube.
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USER+CONTENT=MEDIA
Eté 2008. EA Sports dépose une vidéo sur Youtube en s’adressant directement à Levinator25 : ” Levinator25, vous pensez qu’il y a un bug dans le jeu, et bien non Tiger woods est vraiment aussi doué”. Le vrai Tiger Woods apparait alors. Il marche sur l’eau et rejoue exactement la scène critiquée par Levinator25.
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USERCONTENT=MEDIA
Sept. 2008. Pour célébrer ses 10 ans, Google lance le plus grand concours de bonnes idées au monde: un brainstorming sur l’innovation, ouvert à tous.
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USERCONTENT=MEDIA
Sept. 2009. Le délai de dépôt touche à sa fin et les résultats sont plutôt satisfaisants. Google à reçu près de 150000 idées venant de 170 pays différents! Les 5 idées les plus plébiscitées par les internautes du monde se verront octroyer un budget de 10 millions d’euros pour leur réalisation et un appel d’offres sera lancé pour trouver les structures les plus à même de les réaliser
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USERCONTENT=MEDIA
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USER+CONTENT=MEDIA
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USERCONTENT=MEDIA
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USER+CONTENT=MEDIA
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USER+CONTENT=MEDIA
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WHATABOUTTHE“STRATEGY”?
Effective web content ➜ user experience, traffic, conversion, brand.
Success
Relevancy
Awesomeness
Usability & Ux
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USER+CONTENT=MEDIA
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USER(CONTENT)=MEDIA
http://www.prototype-experience.com
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USER(CONTENT)=MEDIA
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USER(CONTENT)=MEDIA
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USER(CONTENT)=MEDIA
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