clean your dirty eloqua data with rainking!

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RainKing Software, Inc. 2013 RainKing Eloqua Connector + = Clean your dirty data using RainKing’s Eloqua connector

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The RainKing Eloqua connector can be used to clean and refresh dirty data from Eloqua. RainKing matches and cleans your Eloqua data and even suggests better contacts. Clean data in Eloqua from RAinKing can be used for improved segmenting, campaigns, and lead scoring.

TRANSCRIPT

Page 1: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

RainKing Eloqua

Connector

+ =

Clean your dirty data using RainKing’s

Eloqua connector

Page 2: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Use the RainKing Eloqua connector to clean up your dirty data • Eloqua Contact Databases can contain missing fields and outdated data. • Exporting bad data from your Eloqua database and importing this data into RainKing updates

and cleans the data from Eloqua. • Using the Eloqua connector, the matched and cleaned data in RainKing is pushed back into

Eloqua. • RainKing Prism not only matches and cleans your dirty data from Eloqua, but suggests

additional Contacts that RainKing has that you may want in your Eloqua database.

Eloqua data missing fields and

outdated.

The same data cleaned and

refreshed from RainKing.

Page 3: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Smarter Targeting

Step 1: Create a Segment in Eloqua of your dirty data • Create a Segment in Eloqua to aggregate data missing fields. • In the example below, we’ve created a Segment that pulls all Contacts missing a Job Title or

Company Name. • The only field required for the export is Email Address.

Page 4: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Step 2: Export this Segment from Eloqua • Export this Segment from Eloqua by viewing the Contacts in the Segment and selecting to

Export. Export the current view as a .csv file.

Page 5: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Step 3: Format the file for import to RainKing • Delete all columns from the exported file except for the columns shown below and keep

them in the order shown below. Save this file in .csv file format.

Page 6: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Step 4: Import this list into RainKing using Prospect Prism • Log in to RainKing and navigate to the Marketing Center and Prospect Prism. Use Prospect

Prism’s import tool to import your .csv file from Eloqua.

Page 7: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Step 5: Select and send clean prospects back to Eloqua • Once your .csv file has imported, RainKing will provide diagnostics of the list. Select the

“Matched” contacts and send them to Eloqua. This will update your “dirty” Eloqua Contacts with clean RainKing data!

Page 8: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

Step 6: Leverage clean RainKing data in Eloqua • The data from RainKing will refresh and clean your Eloqua data. This information can be

leveraged for new segmenting, campaigns and improved lead scoring.

Page 9: Clean your dirty Eloqua data with RainKing!

RainKing Software, Inc. 2013

RainKing Eloqua Connector

RainKing Fuels Marketing Automation!