clean up your digital dirt: how social media can help you land or lose a job

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A presentation for PRSSA-SE on the very basic steps in getting active in social media, and how that can land you a job.

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  • 1.CLEANING UP YOUR DIGITAL DIRTHOW SOCIAL MEDIA CAN HELP L AND OR LOSE A JOB @zaneriley

2. WEB PRESENCE MATTERS73%OF COMPANIES HAVEFOUND79%OF HIRING MANAGERS FOUNDA NEW HIRECONTENT ONLINETHROUGH THAT CONVINCEDA SOCIAL NETWORKTHEM NOT TO HIRE A CANDIDATE Jobvite Social Recruiting Survey 2012: Jobvite Index 3. WEB PRESENCE MATTERS86% Of recruiters review candidates social network profileswhether ornot candidates share those links.Jobvite Social Recruiting Survey 2012: Jobvite Index 4. HOW NOT TO GET A JOBR E C R U I T E R S R E A C T M O S T N E G AT I V E LY T OPICTURES OF ALCOHOL CONSUMPTION47%REFERENCES TO DOING ILLEGAL DRUGS78%POSTS/TWEETS OF A SEXUAL NATURE66%PROFANITY IN POSTS/TWEETS61%SPELLING/GRAMMAR ERRORS54%Jobvite Social Recruiting Survey 2012: Jobvite Index 5. ALRIGHT, LETS DO THIS.HOW TO GET YOUR SOCIAL MEDIA IN CHECK.1. SEARCH your name to see what employers will find.2. REMOVE everything related to Slide 3.3. COMPLETE social media profiles.4. CREATE content regularly.5. MONITOR your presence. 6. ALRIGHT, LETS DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#1YOURSELF [SLIDE NOTES ATTACHED] 7. ALRIGHT, LETS DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#2 CONTROL Lets search even deeper using a service like Reppler. [SLIDE NOTES ATTACHED] 8. ALRIGHT, LETS DO THIS.HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#3ALL PROFILES With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED] 9. ALRIGHT, LETS DO THIS.HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#4CONTENT With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED] 10. ALRIGHT, LETS DO THIS.HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#1PRESENCE With the bad stuff gone, update all your profiles so that they are fresh and accurate. 11. ALRIGHT, LETS DO THIS.HOW (SOCIAL) NETWORKING CAN HELP YOU LAND A JOB.Mark Granovetters paper "The Strength of Weak Ties" is ahighly influential sociology paper, with over 22,000 citationsaccording to Google Scholar. He discovered that the foot-in-the-door at the company where you want to work isnt going tocome from your best friends or family--your strong ties. Thatjob lead is going to come from weak ties (e.g classmates,employers, acquaintances and teachers who never becameclose friends) as theyre the individuals who have informationand opportunities you dont currently have. If you already hadaccess to the opportunity why wouldnt you have taken italready? Start being active on social media today! Granovetter, Mark S. "The Strength of Weak Ties." American Journal of Sociology 78.6 (1973). Online. 28 November 2012.

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