clay-nine captures imaginations
DESCRIPTION
My 'M@x' presentation at CILIP Umbrella 2009. Launched on World Book Day 2005, The Zone is hosted by M@x, Devon Libraries cyber dog and children's reading champion! Library members make the site their own by contributing, stories, reviews, jokes, puzzles and pictures, with the chance to win a Goody Bags and other prizes. The website won a Gold award in 2005 from CILIP PPRG for Multi-media and website publicity. CILIP is the Chartered Institute of Library and Information Professionals. The Zone can be viewed here - http://www.devon.gov.uk/thezoneTRANSCRIPT
Clay-nine Captures ImaginationsThe value of libraries: advocacy and funding
What we hope you’ll take away from this
• Inspiration
• Imagination
• Determination
p.s. this is the last boring slide you’ll see!
A Library Website for Children?
But this is what we had…
Creating a Character
From this… …to this!
Presentation
Support?
• Management Team
• Front line Staff
• Children’s Specialists
• DCC E-gov Board
….a resounding YES!
A Spanner in the Works?
Site Concept Map
Approved!
Research
• Children’s PLUS results
• Beyond Book Track
• We ask children about incentives
• We listened to feedback from staff
Goody Bags
Content:
Rucksack
Drink bottle
Notepad
Highlighter
Pen
Pencil
Eraser
Keyring
M@x badge
Website
www.devon.gov.uk/thezone
Increased visits to the Children’s site by 500%
CILIP PPRG Award for Multi-media Promotion
Making a difference
Ruth’s Goody Bag
“Ruth has found learning to read quite a chore. She still finds reading tedious but is beginning to see its value for reading notices, instructions and information. She likes having stories read to her. One day Ruth sat at her computer to write a story for M@x which she then illustrated and put together as a book.”
Making dreams into reality
Making libraries fun!
Ticket and Membership Pack
Key colours:
Red
Black
Yellow
White
Font – Snap ITC
Children’s Public Access/PN PCs
Prize Survey - 2007
Prize Survey - 2007
We received over 700 entries
Suggestions included:
• Music and film reviews
• More games and competitions
• More cartoon characters
• Homework help
• More activites/things to make
…OK, so this slide is a bit boring too
Introducing… Cartoon M@x
New Look Website – March 2009
Children’s ‘Zones’ in Libraries
To Infinity and Beyond…
• Visits continue to grow (now in excess of 2000 visitors per month)
• We’ve received over 4000 contributions from children for the site
• M@x is being used to ‘brand’ children’s areas in the libraries
• We’re nearly out of Goody Bags and looking at new incentives
• The next edition of The Zone is due out on 24th July for the SRC
We are still having a lot of FUN!
Quick Prize Quiz!Question 1
Name one well known character that influenced the design of M@x
Question 2
The Zone increased traffic to our children’s site by what percentage?
Question 3
In what month did we launch the new look Zone?
Thank You for Listening!
Contact Us
Lynda BowlerPublic Access & Web [email protected] 385292
Rebecca BondMarketing & Promotions [email protected] 380503