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Classical KUSC Underwriting Media Kit
July 2016
Classical KUSC Programming Listeners Community Online Underwriting
Classical KUSC is the nation’s largest Classical music station
Classical KUSC
Classical KUSC is the nation’s largest Classical music station.
Our MissionTo make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California.
Announcers at KUSC Classic Events meet and greet listeners
“…I wake up with you every morning and go to sleep with you every night. Is it any wonder that I love you? I’m sending KUSC a check for $5000.” – Christine L.
Classical KUSC serves audiences from San Luis Obispo to the border of Mexico
Alan Chapman whets your appetite with an hour of Requests at Noon Weekdays, 12-1P.
Jim Svejda hosts The Record Shelf,Sunday evenings at 10 PM
Programming
Dennis Bartel weekday mornings ,6-9AM
“It’s rare for a day to go by when I don’t tune in.” – Bruce W.
One million Southern Californians tune to Classical KUSC to get inspired and involved *
Great outdoor summer concerts
At Classical KUSC, we do more than just play music because we know that people turn to classical music when they’re looking for inspiration or need a moment of peace. We hand-pick the greatest performances of music that has survived the test of time to transport listeners, making it easier for them to concentrateat work and less frustrating to drive through traffic, or enhancing any activityby giving it a grand and beautiful soundtrack.
Weekdays At 5PM, Rich Capparela Has Your Classical Anti-Road Rage Melody
* Source: PPM February 2014 6+, includes San Luis Obispo, Santa Barbara, Palm Springs, Thousand Oaks and parts of San Diego
Programming
“You are playing some pantheons of classical music. Such a remarkable and inspiring way to start a Monday morning.” – Dede M.
Gail Eichenthal is KUSC’s ExecutiveProducer and produces programmingsuch as Arts Alive
Classical KUSC is dedicated to preserving classical music as a living art
Classical KUSC hosts are guides in musical discovery throughout the day, offering tidbits of information about the music, composers and musicians. Plus KUSC hosts keep you in the know when it comes to events around Southern California or important happenings in the world of classical music and the arts. All free with easy access at the push of a button.
The Opera Show with Duff Murphy, Saturdays 9-Noon
KUSC plays Classical music 24-7
Listeners
“I can’t begin to tell you how much KUSC enlivens and enriches my life.” – Dana W.
Make your marketing dollars count by reaching well educated and affluentindividuals who are movers and shakers in their industries
KUSC is on site at arts and cultural events
Brian Lauritzen hosts the LAPhil broadcasts on KUSC
Source: Los Angeles Metro Survey Area, Scarborough Feb 2015-Jan 2016, Adults 18+
Escape The Work Week With Rich Capparela and KUSC at The Beach, Fridays 4-7PM
Classical KUSC listeners index above the market average of 100 in several desirable qualitative categories
Target Persons Station Percentage Target IndexMarket = 100
household income levels
$100,000-$149,999 125,900 19.8% 169
$150,000-$249,999 79,081 12.5% 152
household income
$250,000+ 57,361 9% 205
individual employment income
$150,000 - $249,999 25,556 4% 179
$250,000+ 28,506 4.5% 332
HOME OWNERSHIP/RENTAL PROPERTIES/HOME IMPROVEMENTS
market value levels of owned home
$1,000,000-1,999,999 49,266 7.8% 170
$2,000,000+ 61,781 9.7% 512
EDUCATION
highest education level attained
post graduate degree 160,360 25.3% 230
college graduate(4 year college)
105,949 16.7% 106
some post graduate(no adv.degree)
26,101 4.1% 251
What are your impressions about businesses or foundations that sponsor programming on your local public radio station?
75%
15%
16%
6%
% Positive (net)
% Neutral (net)
% Negative (net)
% No Opinion (net)
17%
48%
18%
3%
15%
Agree Strongly
Agree
Disagree
Disagree Strongly
Don't Know
Source: 2010 NPR Audience Perceptions of Corporate Sponsorship on Public Radio
The Oscar race is on Classical KUSC
City of Hope celebrates over 10 years of sponsorship of Classical KUSC
When price and quality are equal, I prefer to buy products from businesses that support public radio.
Classical KUSC’s loyal listeners value the importance of supporting underwriters
Classical KUSC’s passionate audience supports those sponsors who help keep Classical music alive in their community
Listeners
“The world is so much more beautiful and less empty when I’m listening to KUSC.” – Claire P.
KUSC sponsors both ballet andmodern dance
Community
“We are all graced with your presence in this universe which seems so twisted sometimes … but it is such a profound feeling listening to you sharing such positive energies. Thank you!” –Claudia G.
Your message on Classical KUSC reflects your support of the Arts inSouthern California
Join KUSC at the next reception with arts partners
KUSC announcers frequently givepre-concert talks around town
Classical KUSC is the link to arts and culture for Southern Californians. Our listeners index above the market average of 100 in attending arts and culture events.
Get involved with KUSC and the arts community
Target Persons Station Percentage Target IndexMarket = 100
Entertainment and RecreationEvents/ Places personally attended (yr)
Art museum 112,000 17.7% 137
Symphony, concert, etc
122,520 19.3% 276
Dance or ballet performance
56,608 8.9% 207
Source: Los Angeles Metro Survey Area, Scarborough February 2015-January 2016, Adults 18+
Online
Reach Classical KUSC listeners online
KUSC.ORG
Monthly Page Views 220,257
Monthly Sessions 131,737
Monthly Streaming 139,945
Enewsletter 40,000
Twitter 10,000+
Facebook 30,000+
Source: Google Analytics / Stream Guys Analyzer Tool 2016
Check out the KUSC podcasts withinterviews of celebrated artists like Yo-Yo Ma
Classical KUSC is online: An active and vibrant communityof listeners stream programming,listen to podcasts and partake insocial media activities at kusc.org.
Stream KUSC online at kusc.org
“I listen to your station ALL day long using whatever media I can, including in the car and streaming online at work!” – Stephen G.
KUSC brings arts news to you on Saturdays at 8 a.m.
Underwriting
Place your marketing message along side like-minded sponsors on Classical KUSC
Classical KUSC provides the perfect score - start your marketing campaign on KUSC now
Support for Classical KUSC comes from City National Bank.
City National’s blue ladder represents the way up for
Californians, their business and personal financial needs. At
cnb.com.
Support for Classical KUSC comes from its members
and from your Southern California Lexus Dealer. All-
new LX now available for a test drive at your local
Lexus dealer. Online at Lexus.com
Lexus goes on site with KUSC to ClassicEvents
City National Bank climbs the ladder with Classical KUSC
“Our media campaign on KUSC is very effective in reaching Lexus buyers. It’s been a success!” - Karen Owens, Media Supervisor Zenith Media for the Southern California Lexus Dealers Association
KUSC Classic Events are popularwith listeners and members
List of Clients on KUSC
Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater.com.
Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power. SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com
Sample Announcements
Underwriting
Support comes from Sunpower. Based in Silicon Valley, Sun Power combines innovative solar products with advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for consumers, major brands and utilities around the globe. More information at sunpower.com.
Support for Classical KUSC is provided by the State of California, issuing 4 billion dollars in bonds, an opportunity for these tough times. More information about these bonds at BuyCaliforniaBonds.com.
Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater.com.
Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power. SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com
Sample Announcements
Underwriting
Support comes from Sunpower. Based in Silicon Valley, Sun Power combines innovative solar products with advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for consumers, major brands and utilities around the globe. More information at sunpower.com.
