classical conditioning chapter 9. three kinds of learning classical – neutral stimulus produces a...
TRANSCRIPT
Classical Conditioning
Chapter 9
Three Kinds of Learning
• Classical – neutral stimulus produces a response from an original stimulus• Found in chapter 9
• Operant – consequences change behavioral occurrences
• Cognitive – mental processes involving attention, memory, observation and imitation• Both found in chapter 10
Classical Experiments
• Pavlov’s Dog
• Dentist, Needles, etc.
• Little Albert
• Unconditioned stimulus – natural
• Neutral stimulus – no response
• Unconditioned response – natural
• Conditioned response – learned
Conditioning Concepts
• Generalization – similar stimuli
• Discrimination – different stimuli
• Extinction – no longer responds
• Spontaneous Recovery – response
reappears
• Adaptive value for survival
• Taste-aversion for safety
• Natural preparedness traits
• Emotional responses
Classical Results
Theories • Stimulus Substitution
• Contiguity Theory
• Cognitive Perspective
Applications • Anticipatory Nausea
• Systematic Desensitization
• Mass Appeal/Suggestion