class presentation event mgmt1
TRANSCRIPT
-
8/8/2019 Class Presentation Event Mgmt1
1/23
How to plan a successful event
-
8/8/2019 Class Presentation Event Mgmt1
2/23
What is an event?: conference training
marketing exhibition sports competition many others ...
-
8/8/2019 Class Presentation Event Mgmt1
3/23
Education & Career Event
Sport Event
Entertainment Event
Political Event
Corporate Functions
Religious Event
Fund Raising Event
-
8/8/2019 Class Presentation Event Mgmt1
4/23
Corporate Event Management
Sport Event Management
Product Launch Event Management
Careers Event planning
Private Event Management
Global Event Management
Fashion ShowMusical Event Management
Children Event management
-
8/8/2019 Class Presentation Event Mgmt1
5/23
Negotiating Skills
Creative Skill
Convincing Skill
Co-ordinating Skill
Planning Skill
Implementing Skill
-
8/8/2019 Class Presentation Event Mgmt1
6/23
"I keep six honest serving-men
(They taught me all I knew);
Their names are
What andWhy andWhen
AndHow andWhere andWho"
-
8/8/2019 Class Presentation Event Mgmt1
7/23
Ideal and Alternate
Indoor and Outdoor
Parking needs
-
8/8/2019 Class Presentation Event Mgmt1
8/23
Calendar
Best time for your
audience
Location availabilityOutdoor events-
alternate date or
location
Day of the week
-
8/8/2019 Class Presentation Event Mgmt1
9/23
Be flexible
Day vs. Evening
Length of time needed
Other concurrent
activities
Adequate parking for
your event participants
-
8/8/2019 Class Presentation Event Mgmt1
10/23
Contact the CateringManager
Order all items atleast 7 days inadvance
Guarantee number ofpeople 3 days inadvance
Add extra time fordecoration andregistration of guests
and after the eventfor cleanup
-
8/8/2019 Class Presentation Event Mgmt1
11/23
Format- presentation,
panel discussion,
lecture, instruction or
interactive groupContact with the
speaker about the
facilities and services
required
-
8/8/2019 Class Presentation Event Mgmt1
12/23
Theater- rows of chairsfacing front
Classroom- rows of chairs
and tables Banquet- round tables
with chairs
Conference- chairs aroundtable(s)
flags and banners, table
skirts and cloths, dividers
-
8/8/2019 Class Presentation Event Mgmt1
13/23
Event ManagementOffice- CompleteReservation Requestform and/or NewContact form
-
8/8/2019 Class Presentation Event Mgmt1
14/23
One point of contact for eachevent
2 contacts for each groupEmail address and cell phone
numberWhen sponsoring an event
sponsors
makes arrangements
budget number is needed
-
8/8/2019 Class Presentation Event Mgmt1
15/23
Meeting
Promote your event
Work with your advisor
Contact Event Management with questions
-
8/8/2019 Class Presentation Event Mgmt1
16/23
-
8/8/2019 Class Presentation Event Mgmt1
17/23
-
8/8/2019 Class Presentation Event Mgmt1
18/23
Poster papers
often used to gain additional delegates
Special dietary requirements vegetarian, vegan, halal, etc
-
8/8/2019 Class Presentation Event Mgmt1
19/23
advertising
TV, radio, journals, magazines
specialised mailing lists
e-discussion lists
SMS/MMS telecommunications
media
flyers, brochures etc
design costs
printing costs
mailing costs
-
8/8/2019 Class Presentation Event Mgmt1
20/23
administration
personnel on-the-day
travel (to view venue in advance)
audio-visual aids and technician
... and other income sponsorship
flyers in the delegate pack
-
8/8/2019 Class Presentation Event Mgmt1
21/23
cancellation may incur:
lost deposits on venues
refunds of any prepayments
speakers spending in anticipation of event
all that effort for nothing
continuation may result in:
negative budget
loss leader informing future events
loss of reputation,
if delegate expectations not realised
-
8/8/2019 Class Presentation Event Mgmt1
22/23
Broadly the same considerations
outdoors may also need
formal permission to use public space fenced area accessible only to ticket holders
security to ensure no freeloaders
public address systems
first-aid provision independent caterers
-
8/8/2019 Class Presentation Event Mgmt1
23/23
what can go wrong?
pay-on-the-day and no-one arrives
the weather (no audience - no atmosphere) insurers will cover the risk?
they are in business to make money
they consider the risks involved
they request lower premiums where a full risk assessment already exists
where plans/budgets have sensible contingency