Class 3, COM 540

PR Topics: Social MediaPractices and Analysis

Sept. 5, 2013

What is‘The Facebook’?

• http://www.youtube.com/watch?v=AKjb9HV6MQU (4:00-10:00)(19:15-23:15)(26:30-30:45)(39:45-52:00)

Winter 2010, The State of the Web, The Oatmeal

‘Now you’re the source of identity’

• http://www.youtube.com/watch?v=c2JTu22qxms

• (0:00-5:00) (9:00-15:00) (19:30-25:00)

Think before you …

• http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e95198406611001874

PR practice insocial media

• Establish measurable goals

• Pinpoint target audience; leverage influencers

• Determine parameters and strategic approach

PR practice insocial media

• Keyword searches: brand, product, services, competitors, experts

• Analyze: Who is talking? What are they saying? Do we fit in the conversation?

PR practice insocial media

• Engagement• Socialize• Report and refine

(Booth, Matic; Corporate Communication, 2011)

Qualman 7-8

• ESPN, CNN, NBC: Lessons learned

• Advertising within social networks

• More about conversation than campaigns

Qualman 7-8

• Search: Cash back?• YouTube: Content partner• Paid ads, paid search• Today you don’t find a job;

jobs find you

Step-By-Step assignment

• How to sign up• Profile info• How to post/participate• Best practices• 2 positive examples