CLARITY | BREVITY | IMPACT®

TAKE YOUR CAREER

TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING

THINK ON

YOUR FEET

INTERNATIONAL

McLUHAN & DAVIES COMMUNICATIONS, INC. / THINK ON YOUR FEET INTERNATIONAL, INC.

15 Delisle Avenue Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429

TABLE OF CONTENTS

OUR STORYAs communication experts and innovators for 35 years, we’ve helped professionals

achieve measurable success in over 30 countries and 12 languages.

Our work is research-based.

We started by building on the early work of media guru, Dr. Marshall McLuhan,

whose son, Dr. Eric McLuhan was a founding partner along with award-winning

journalist and writer, Roger HB Davies, our current CEO.

Today we continually profile the communication needs of our clients to ensure we

understand the changing dynamics in the workforce.

OUR TRAININGAll of our programs are designed with your business goals and challenges in mind.

We can confidently tell our clients that through our training, you will:

➤ Save Time – speeding up preparation and response time

➤ Save Money – with proven skills that can be applied instantly, reducing prep

time and avoiding costly mistakes

➤ Influence Others – enhance your reputation and leadership skills by

communicating with CLARITY, BREVITY, and IMPACT®

➤ Be Remembered – with tailored messaging for any audience or situation to

make a lasting impression

OUR 5-STAR STANDARDDecades of experience have made us best-in-class and we pride ourselves on staying

current in the market while providing a personal touch.

We are a full-service global training organization with a dedicated management team

to guide you through the process, beginning with a thorough needs analysis, all the

way through to sustainment and follow-up support.

Communications Leadership Diploma P. 4

Breaking News P. 5

Think on Your Feet® P. 6

Think on Your Feet® LINKS P. 8

Think on Your Feet® LINKS Online P. 8

Think on Your Feet® FOUNDATIONS P. 9

Think on Your Feet® PITCH PERFECT P. 10

The Skilled Presenter™ P. 11

Writing Dynamics™ P. 12

Grammar on the Rocks™ P. 13

Polishing Your E-Style™ P. 13

Facilitating Learning™ P. 14

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PRE-WORKSHOP OPTIONS

➤ Needs analysis

➤ Participant self-assessment

➤ Content plan consultation

➤ Collection of real work

challenges and samples

➤ Internal marketing support

DURING THE WORKSHOP

➤ Participant objectives are

captured and addressed

➤ Tangible takeaways to apply

immediately

➤ ‘Theory-Practice-Feedback’ model

for maximum retention

➤ Real work challenges

incorporated to ensure content

resonates

POST-WORKSHOP OPTIONS

➤ Action plan

➤ Participant self-assessment

➤ Newsletter (includes tips,

articles and advice)

➤ Social media/discussion groups

➤ Sustainment app for mobile devices

(coming soon!)

PERKSMATERIALS➤ Participants love our comprehensive, high-quality workbook manuals/reference guides.

➤ Some workshop materials are available in 12 languages plus Braille!

INSTRUCTORS➤ Our accomplished faculty comprises a diverse group of professional experts in their field.

➤ Our trainers and affiliates are stationed in over 30 countries to service you locally and keep travel costs down.

➤ Benefit from our customized delivery including adult learning principles by design.

PROFESSIONAL DEVELOPMENT UNITS (PDUs)➤ Many of our programs are eligible for qualifying PDUs – call us to see if our workshops support your designation.

CUSTOM MENUYes, we deliver! Experience our renowned communication programs in the following ways:

IN-HOUSE WORKSHOPS

Custom sessions delivered on-site exclusively for your team

in over 30 countries and 12 languages

CORPORATE ACCREDITATIONS

Train your trainers to deliver our programs and tailor

content for your company with our certification licensing

PUBLIC WORKSHOPS

Open workshops for individual professionals and small

teams worldwide

COACHING & CONSULTING

Work one-on-one with an executive coach to meet and

exceed your professional goals

Your learning doesn’t end when the workshop does!

Through our pre- and post-workshop options, you’ll reinforce newly learned content and increase business impact.

Select the right follow-up support tools to help sustain concepts while measuring areas of progression:

LEARNING JOURNEY VENTURE WITH US BEYOND THE CLASSROOM

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COMMUNICATIONS LEADERSHIP DIPLOMAWhether you manage people, projects or budgets, your success as a leader hinges on how you communicate.

LEADERS ARE EXPECTED TO

Communication is not a soft skill. To lead effectively you must be able to think, write and speak with CLARITY, BREVITY and IMPACT®.

Earn your Communications Leadership Diploma by completing the following courses within one calendar year:

VISIT MDCTRAINING.COM FOR MORE INFORMATION

THINK ON YOUR FEET®

LINKS

Understand

and adapt to

communication

preferences

to relate and

engage with

any audience

THINK ON YOUR FEET®

Organize

your ideas

quickly for

clear, concise,

persuasive

messaging

WRITING DYNAMICS™

Learn to write

like a pro –

clear, concise

and FAST!

THE SKILLED PRESENTER™

Polished

presentations

for today’s

professional

Resolve conflict

Clarify expectations Motivate Provide feedback

Provide vision for your organization

Be understood the first time

Deliver sensitive information with empathy

Influence

Be approachable and adaptable Take actionSet an example

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BREAKING NEWSYou asked, we delivered. When clients told us they were looking for new programs,

resources and delivery options to meet their evolving needs, we responded in kind:

NEW PROGRAMSThink on Your Feet® LINKS –

Understanding and adapting to communication

preferences to help you relate, engage and

connect more effectively (p. 8)

Think on Your Feet® FOUNDATIONS –

Preparing students to present and relate

with confidence and structure (p. 9)

Think on Your Feet® PITCH PERFECT –

Drive action and influence decisions to get

results (p. 10)

NEW FORMATNew e-learning options coming in early 2016 with

LINKS Online – see p. 8 for details

NEW ACCESSJoin the conversation and get valuable

communication tips and tricks though our blog

and social media groups!

Visit mdctraining.com for details

NEW CONTENTTimely and valuable articles, white papers

and research studies posted daily.

With a global clientele, it’s no wonder Think on Your Feet®

has 20+ APPLICATIONS

LEADERSHIP Focuses on the needs of

emerging and executive leaders.

LINKS An introduction to structured

communication and audience

communication styles to help

you relate, engage and connect.

RETREATS Special event version available for

large and small groups.

CONTACT US TODAY TO FIND THE THINK ON YOUR FEET®

SOLUTION THAT’S RIGHT FOR YOU.

Influence

Productivity

Business impact

ROI

Measurable

Results

Polishing

Sustainment

Innovation

AdaptabilityApplicability

Harmony

Relate

Empathy Versatile

Efficiency

BLOG

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RESOURCES

Available in more than 30 countries and 12 languages to help professionals succeed worldwide

BENEFITS

❶ Gain confidence and become more persuasive

❷ Respond to difficult situations on-the-spot

❸ Sell the benefits of ideas, products or services

❹ Get to the point and be memorable

❺ Deliver sensitive information

❻ Guide your listeners’ responses and stay in

control of the conversation

Our internationally acclaimed workshop trains you to organize your ideas quickly for clear, concise, persuasive messaging

CUSTOMIZATION (IN-HOUSE):Thorough needs analysis allows us to tailor content and

delivery style to address your real work challenges.

* Applicable for workshops

booked through the Corporate Head Office.

THINK ON YOUR FEET®

Download the free Layar app

at get.layar.com.

Scan inside the red frame

to watch our CEO,

Roger HB Davies,

discuss the benefits of

Think on Your Feet®

LINKSMASTER CLASS

PERFORMANCE

MANAGEMENT

CLIENT

RELATIONS

LEADERSHIP

BOOK ANY 3 WORKSHOPS FROM THE THINK ON

YOUR FEET® FAMILY OF

PRODUCTS AND SAVE 10%*

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THINK ON YOUR FEET®

introduces 10 structures that help you visualize and organize your ideas quickly – even under extreme pressure.

These structures use 3 communication strategies:

INFORMATIVE

Shows you how to package information

ASSERTIVE

Helps you position arguments to manage your listener(s)

VISUAL

Moves your audience via images, opposites

and cause and effect

Start using your new skills immediately on the job!

➤ Interviews

➤ Q & A

➤ Elevator speeches

➤ Off-the-cuff project updates

➤ Urgent client calls

➤ Real-time feedback

➤ Emails

➤ Status updates

➤ Conference calls

➤ Scheduled meetings

➤ Reports

➤ Formal presentations

➤ Meetings

➤ Board updates

➤ Performance reviews

➤ Media relations

➤ Speaking engagements

➤ Negotiations

IMPROMPTUTIME TO PREPARE

HIGH STAKES1 2 3

Over 95% of all communication is informal. Use THINK ON YOUR FEET® in these situations:

MATERIALS

DURING:• Comprehensive

participant manual

• 3-D visual aid

• Memory-jogging cards

TH

INK

ON

YO

UR

FE

ET

®

POST:• Online refresher modules

• Online access to tips, newsletter

and social media groups

• Post-workshop self-assessment

and action plan

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THINK ON YOUR FEET®

LINKS

Discover your most

dominant communication

preference with our

exclusive assessment.

ASSESS1

Recognize the various

communication preferences

of others and adjust

your style to ensure your

message resonates.

2

Put your new skills to

use in any personal or

professional situation.

Understanding and adapting to communication preferences to help you relate, engage and connect more effectively

“Think on Your Feet®

LINKS was a great

day spent.The ability to adjust my

communication patterns to improve

the quality of information I am

conveying is a skill that will pay

dividends for years to come.

Thank you for the wonderful

learning opportunity.

Robert Stover CIBC ”

Continue your learning journey with a complimentary copy of MASTERING COMMUNICATIONS by award-winning author, Roger HB Davies! *LINKS Online participants receive e-book version.

LINKS Online (available 2016)

Fun, fresh and interactive, our e-learning option

will help you:

Understand your own communication style

Identify and adapt to the preferences of others

Use 10 exclusive secrets for fast, clear, persuasive

communication

FORMAT6 highly interactive online modules that can be completed

back-to-back or spread out over several weeks.

Prevent misunderstandings and avoid potential conflicts!

BENEFITS ➤ Manage and lead more effectively

➤ Speed up your exchange of ideas and information

➤ Bridge generational gaps in the workplace

➤ Learn how to ensure your message gets across as

intended

➤ Versatile – use your skills in verbal, written and

visual communication

*Formerly Mastering Communications™

3

NEW!

NEW!

ADAPT

APPLY

1

2

3

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THINK ON YOUR FEET®

FOUNDATIONS

DEMANDS ARE CHANGING

How will THINK ON YOUR FEET® FOUNDATIONS give students a competitive edge?

Preparing students to present and relate with confidence and structure

➤ Assess needs, preferences

and concerns to maximize

engagement and prevent

misunderstandings

➤ Tailor content and tone to grab

(and maintain) attention

➤ Speed up the exchange of ideas

and information to make the best

use of time

UNDERSTAND THEIR AUDIENCE

➤ Construct clear, concise,

persuasive messages for

maximum impact

➤ Determine the optimal sequence

of information to make the best

impression

➤ Adapt to formal and informal

situations to ensure you are

always influential

STRUCTURE COMMUNICATION

➤ Learn proven strategies to

conquer nerves

➤ Refine voice projection, eye

contact and gestures for a

polished delivery

➤ Master techniques to handle

tough questions on-the-spot

PERFORM UNDER PRESSURE

TH

INK

ON

YO

UR

FE

ET

® L

INK

STH

INK

ON

YO

UR

FE

ET

® F

OU

ND

ATIO

NS

Our 7 unique modules

introduce students to proven

communication techniques

that will help them:

How will THINK ON YOUR FEET® FOUNDATIONS empower students to GROW, SHOW and SUCCEED?

1

2

3

CORPORATE SPONSORSHIP OPPORTUNITIES

Ask about opportunities to sponsor student groups in your community.

Prepare them to obtain coveted internships, acceptance into a school or program of choice or summer employment opportunities.

NEW!

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PERKS• Coaching clinic enables personalized training

and one-on-one feedback

• 3 practical reference manuals for use during

and post-workshop

• Video recordings of role plays and your final pitch

(for your eyes only) to help adjust your delivery style

FORMATPITCH PERFECT can be delivered as a three-day boot camp or spread out as a three-week course. Our small group setting allows for hands-on learning and personalized feedback.

WHO SHOULD ATTEND?

Anyone who needs to influence decisions, make a pitch, sell the benefits of products, services or ideas.

BENEFITS ➤ Develop clear and concise pitches to increase

buy-in at all levels

➤ Understand what motivates your clients and

stakeholders by asking the right questions

➤ Adjust your pitch and answer tough questions

on-the-spot

➤ Gain confidence, overcome nerves and become

more persuasive

➤ Polish your delivery style and adapt your pitch

to the medium

➤ Demonstrate value and increase your response

rates with clear and impactful communication

Drive action and influence decisions to get resultsNEW!

THINK ON YOUR FEET®

PITCH PERFECT

Day 1: Understand your audience and stakeholder needs

Day 2: Structure the perfect pitch using our proprietary communication systems

Day 3: Present with impact to obtain commitment and build profitable relationships

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THE SKILLED PRESENTER™

Polished presentations for today’s professional

BENEFITS ➤ Most comprehensive workbook and toolkit on the market

➤ Audience assessment tools ensure your message is

well received

➤ Receive recordings of your presentations to track your

progress throughout the workshop (for your eyes only)

➤ Small group size enables one-on-one coaching and feedback

➤ Overcome nerves and fine-tune your mannerisms for a

polished delivery style

TH

E S

KIL

LE

D P

RE

SE

NTE

R™

TH

INK

ON

YO

UR

FE

ET

® P

ITC

H P

ER

FE

CT

PERFORM WITH IMPACT3

➤ Overcome nerves with

professional techniques

➤ Support your message with the

right body language, eye contact

and voice projection

➤ What to do when your

technology fails

“The two-day

workshop was

engaging, challenging,

and productive. The in-class practice and feedback

corrected many distracting

presentation habits I had never

noticed before. The video recording

is very helpful for self-evaluation

and home study.

Wayne Zhang Senior Database Administrator,

Application Development,

Munich Re Company of Canada

”

From the boardroom to the auditorium and everything in between, THE SKILLED PRESENTER™ ensures you’re up to the task!

FROM THE MASTER TRAINER“People who speak effectively in front of a group are often viewed

as confident and knowledgeable.

Through techniques learned in The Skilled Presenter™,

participants will emerge accomplished presenters while connecting

confidently with their voice and body – not just with words.”

Sally Bevis, Master Trainer, McLuhan & Davies Communications Inc.

➤ Understand and address

listeners’ needs

➤ Field questions with confidence

ENGAGE AUDIENCE1

➤ Determine the optimal sequence

and structure of information to

ensure the best reception

➤ Create effective and appropriate

visual aids

➤ Compose the right message with

little time to prepare

CRAFT CONTENT2

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Writing Clearly, Concisely, Persuasively – and FAST!

PERKS• Most comprehensive workbook toolkit on the market

• Designed and delivered by award-winning writers and editors

• Your on-the-job writing samples are edited by our pros to

provide valuable feedback in class

POOR WRITING IS COSTLY AND CAN DAMAGE YOUR REPUTATION!

If you write FORMALLY, INFORMALLY or ELECTRONICALLY, WRITING DYNAMICS™ is for you!

BENEFITS➤ Gain speed and accuracy

➤ Ensure consistent quality and build credibility

➤ Eliminate writers block

➤ Effectively format documents for maximum impact

and readability

➤ Lead and influence by example

EDIT Use The Editor’s Six Obsessions™

to get results

DRAFT Build speed, focus and confidence

PLAN How to de-stress the process and

save time

LEARN OUR 3-STEP SYSTEM TO GET YOU WRITING LIKE A PRO!

“Since Writing

Dynamics™,

I’ve changed my

approach to writing. The strength of this program

is the macro focus through the

planning process to the micro

focus through the editing.

The other strong element is the

practical application of new

skills during the workshop.

The trainer's expertise and

facilitation style also enhanced

the learning experience.

Caroline O'Shea Director, Talent Management,

IPEX Management Inc. ”

WRITING DYNAMICS™THE COMPLETE WRITER

1

2

3

WHY WRITING IS A LEADERSHIP SKILL

*Scan to learn more12 | MDCTRAINING.COM•1.800.862.2429

PARTICIPANTS LEARN HOW TO

❶ Make the most of one-way messaging with the right tone and structure

❷ Ensure your message is understood as intended

❸ Save time and increase productivity with inbox management

❹ Structure emails for maximum readability and impact

❺ Address difficult or emotional situations appropriately

Understand the dos and don’ts of maintaining a professional online footprint.(LinkedIn®, Twitter, Facebook and instant messaging)

Submit e-writing samples in advance to have them edited by our pros to provide valuable feedback in class.* *Up to 3-page submission for 1-day delivery

BOTTOMLESS BENEFITS✓ Designed and delivered by professional writers and editors

✓ Gain respect in the workplace by staying on top of current professional standards

✓ Speed up proper communication with confidence

TUMBLERS TO AVOID

AVOID PROFESSIONAL EMBARRASSMENT – Don’t let anything slip through the cracks!

PO

LIS

HIN

G Y

OU

R E

-STY

LE

™G

RA

MM

AR

ON

TH

E R

OC

KS

™W

RIT

ING

DY

NA

MIC

S™

Increase email response rates

and spend less time

going back and forth with

colleagues and clients!

GRAMMAR ON THE ROCKS™

POLISHING YOUR E-STYLE™

Straight-Up Dos and Don’ts

➤ Plurals and apostrophes

➤ Possessives and pronouns

➤ Adjectives and adverbs

➤ Punctuation and formatting

styles

➤ Prepositions and pronouns

By the end of this session, participants will:

❶ Avoid the top 12

grammatical mistakes❷ Source resources to solve

grammatical challenges❸ Fine-tune their writing to reflect

current grammatical standards

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FACILITATING LEARNING™

BENEFITS

➤ Appeal to your learners with effective communication, design and delivery

➤ Address specific audience needs by incorporating adult learning and communication principles

➤ Manage interruptions, objections and challenging participants with confidence

➤ Designing diverse, captivating

and relevant activities, such as:

✓ Drills

✓ Ice-breakers

✓ Games

✓ Role-playing

➤ Create effective and appropriate

visual aids and learning tools

that appeal to different

communication styles

INSTRUCTIONAL DESIGN

➤ Encourage group interaction

➤ Maintain focus

➤ Provide clear instruction

➤ Lead group discussions

➤ Manage tough questions

➤ Choose the best room

set-up and layout

CLASSROOM MANAGEMENT

➤ Overcome nerves with

professional techniques

➤ Support your message with the

right body language, eye contact

and voice projection

➤ Practice facilitating a brief

learning experience with peer

and trainer feedback with the

option of being recorded

VIBRANT DELIVERY

- 1 -- 2 -

- 3 -

Instruct, involve and guide today’s adult learner

14 | MDCTRAINING.COM • 1.800.862.2429

The highest compliment I can

give to Think on Your Feet®

is that the program is still

as fresh in my mind today

as the day after the training.

Participants throughout

our firm tell me the same

is true for them.

The program’s distinctive

competence is built around

three equally important facets

– structure, simplicity and

creativity.

Bob Dean former Chief Learning Officer,

Grant Thorton

McLuhan & Davies has

the deserved reputation of

designing and delivering

communication workshops

better than anyone else -- and

its program of continuous

improvement is better than any

training partner I know.

Dave McCuaig Human Resources Director,

Covenant Partners Consultancy

“

”

TESTIMONIALS

Discover which of our

20+ THINK ON YOUR FEET® CUSTOMIZED OPTIONS will deliver the most measurable business impact for you

CONTACT US TODAY TO FIND THE THINK ON YOUR FEET® SOLUTION THAT’S RIGHT FOR YOU.

Real-time feedback

Bridging

Feedback

Sensitivity

Relationships

Real work challenges

Maintain control

Empathy

Persuasion

Motivation

Negotiate

Refinement

Change management

Advise

Trust Lasting

”

“ “The Skilled Presenter™ was

a fabulous course that I would

recommend to anyone involved

with speaking and presenting.

The course provided me with

a safe environment to learn new

skills, do self-evaluation and

implement my learnings.

I have noticed an increase in my

confidence and feel empowered

to present in any situation I am

called upon.

Christiane Rutledge Learning Consultant,

Learning and Development,

Meridian™

PERFORMANCE MANAGEMENT

Structure performance reviews

and real-time feedback with employees.

CUSTOMER RELATIONS

Tailored delivery for client service

and customer facing employees.

SALES POWER

Powerful, structured negotiating

and selling skills for salespeople.

”

FA

CIL

ITATIN

G L

EA

RN

ING

™

Scan to hear first-hand how Think on

Your Feet® can change your life

| 15 MDCTRAINING.COM • 1.800.862.2429

TAKE YOUR CAREER

TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING

CLARITY | BREVITY | IMPACT®

McLUHAN & DAVIES COMMUNICATIONS, INC. /

THINK ON YOUR FEET INTERNATIONAL, INC.

15 Delisle Avenue, Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429mdctraining.com