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“Ultimately, the greatest competitive advantage will go to those organizations that can most effectively utilize advanced analytics to drive better decisions.”Information Management Magazine

Restricted Customer Attributes

Inadequate Segmentation

Attributing Revenue to Marketing Efforts

Shrinking Advertising Effectiveness

IT Bottlenecks

Shortage or Lack of Predictive Models

Over-promotion of Active Customers

Inability to Ask New Questions and Get Timely Answers

Remove the IT bottleneck – get your own information

Understand your Customers and Make Better Decisions

Collaboration between business users.

Take advantage of models that can be reused.

Proven industry best practices make your efforts easier and more reliable.

You can now ask questions and get your own answers!

Consultation.

Powerful Analysis Made Easy.

How to significantly improve your bottom-line.

How predictive analytics optimizes profitability.

clario provides unparalleled benefits, others can’t.

Proven process for enterprise-wide success.

Provides enormous business benefits by answering vital business questions.

Is not database query and reporting.

Should be simple to deploy and update.

Should access unlimited computing power.

Should provide users the freedom to share.

Should be affordable.

Should be easy to use.

Should benefit your business today.

Who is most likely to buy from a marketing effort and how much will they spend?

Which customers are you most likely to retain or lose?

What are your customer’s preferences in terms of channel, price points and product groups?

Which patients are at the greatest risk for a specific adverse outcome?

How and when should I intervene to minimize the likelihood of this outcome?

Which interventions drive actual behavior change?

Which customer or prospective customer poses the greatest credit risk?

Who would be receptive to up- or cross-sell opportunities, and which opportunities and messages will resonate most with them as an individual?

Database Query and Reporting Predictive Analytics

Powerful visibility into and visualization of historic events.

Intuitive report formatting and syndication.

Downside: always chasing yesterday’s issues, reactive versus proactive.

Sophisticated algorithms power predictions of future outcomes.

Penetrating insights into previously unknown relationships in your data.

Transform your business by proactively optimizing decisions.

YESTERDAY TODAY TOMORROW

Database Query and Reporting VS

Analytics Needs by Organization SizeOptimize Business Data and Achieve Higher Profits

Small Medium Large

Customers 5000 250,000 1 Mil+

Customer Variables Hundreds Thousands Thousands

Campaigns (Yearly) 12-20 20-50 100s

Marketing Budget $200-500K $1 M $5 Mil+

Profit Increase $20-50K $100K $1 Mil+

Database Query and Reporting VS Predictive Analytics

4 or 5 variables.

10,000 rows of a table.

Meaningful analysis cannot be completed

If able to be completed, may take weeks or months

1000’s of variables

Understand complex effects variables have on each other.

Use advanced algorithms to plan Marketing Optimization.

Completed in 1-2 days

Typical Analysis Metrics = 25 Variables X 10,000 Customers X 500 Products X 20 Campaigns X 5 Years.

Typical Analysis Metrics = 25 Variables X 10,000 Customers X 500 Products X 20 Campaigns X 5 Years.

Database Query and Reporting VS Predictive Analytics

4 or 5 variables.

10,000 rows of a table.

Meaningful analysis cannot be completed

If able to be completed, may take weeks or months

1000’s of variables

Understand complex effects variables have on each other.

Use advanced algorithms to plan Marketing Optimization.

Completed in 1-2 days

You don’t need hardware

No IT support required

Applications continually improve

Traditional analytic tools require computationally intensive workflows to be run on your local PC, requiring analysts to run multiple PCs with expensive software licenses on each (or take extended lunches!).

clario® has a unique web architecture to allow analysts to submit an unlimited number of analyses concurrently – vastly enhancing their productivity.

Multiprocessing

CollaborationAnalysts can share their entire project workspace

All the data, workflows and historical runs.

Training new analysts for quick productivity or share a tricky data manipulation with peers around the world– a few clicks and the old analytic silos melt away.

• 720 hours of data processing time on enterprise class servers.

• 50 GB of secure storage.

• 100 GB of data transfer.

No implementation headaches.When you’re ready, signing up is easy

720 Hours Processing.

50 GB of Secure Storage.

100 GB of Data Transfer.

• 720 hours of data processing time on enterprise class servers.

• 50 GB of secure storage.

• 100 GB of data transfer.

We did it ourselves!Our customers have too!

Licensed – ExpensiveNot able to collaborate

ComplicatedExperienced ProgrammersLarge Installation Process

Need IT staff and infrastructure

On-demand, low cost, No ITCollaborative – web browser

Intuitive, Node BasedBusiness Users

Immediately AvailableWeb Browser Only

Business Pains for Advanced Analytics

•Short Staffed•Staff overworked•Difficult to find costly programmers•High license and support fees

The clario® Difference

•IT staff achieves higher productivity at lower cost

•Use non-programmers to run workflows•Short training time to become proficient•Subscription-based model provides

lowest cost analytics

Powerful, easy to use, no coding.

High productivity from more analysts with node based work flows.

Perform repetitive predictive

modeling analyses at lower cost.

clario® is a platform for international collaboration, not network restricted.

Seamlessly integrate workflows into marketing processes.

Embedded analytical best practices.

Computing done in the cloud, frees

up your local work station for continued productivity.

Best practices node based solution will save your company money with pre-written models.

Fast start program allows your

organization to achieve profit generating actionables sooner.

We provide complete solutions,

consulting and technology.

No programmers or IT support is needed because of Easy to use drag & drop nodes.

We can handle any analytics challenge.

“Contact optimization is a mathematical approach to determine the best offer for a customer in order to maximize an objective function while adhering to set business constraints.”

“Marketers place contact optimization technology near the top of their wish lists.”

From Forrester Paper: Optimizing Your Customer Contact Strategy

Forrester Research says:

CO

Right Customer

Right Time

Right Message

Typical email marketing problems:

High opt out rateLow response rate Low relevancy

Results after implementing an advanced analytical solution:

Low opt out rateHigher response ratesCustomized offerings, high relevancyIncreased profitability0

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Use predictive analytics to optimize customers and their behavior to email.

Thereby, increase relevancy of your marketing message and get better results.

CO

Right Person

Right Time

Right Message

What is the cost of winning a new customer…or more importantly, what is the loss when a customer opts out?

clario® Stream is built on top of the clario® platform with extensive clario Analytics consulting.

Your People

Consultants

Situation

Critical Issue

Reasons

Capabilities

We provided

Result

BMB was looking for a means to improve their segmentation capabilities and contact strategy decisions.

Increase response rates, lower circulation quantities, maintain sales and increase profits.

Current methodologies needed improvements, especially in light of the weakening economy.

Provide analysts with the ability to examine data, create customer file models, score models and execute new contact strategies in a very timely fashion.

clario – Analytics, a high performance, advanced analytics solution.

Over the last 12 months, several models have been implemented, followed by a new contact strategy, resulting in 4% increase in profits while cutting marketing cost by 6%.

Over the first year of Benchmark Brands engagement with clario, every $1 spent returned $5.

A 5 times Return on Investment!

Our customers have an extraordinary

claim: they have always recognized a gain

on clario and clario analytics.