clal.it - about us

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Page 1: CLAL.it  -  About us

Company profile

Page 2: CLAL.it  -  About us

What are the trends of dairy commodities

today?

Page 3: CLAL.it  -  About us

The answer is on the Webwww.clal.it

Page 5: CLAL.it  -  About us

A web site addresses questions on a global scale

Three areas of our web site address the data needs of Dairy Professionals

The Dairy Market Area: in-depth insights about the World Dairy Market for production, prices and stocks of: Farm gate-raw milk, Cheese, Milk Powders, Butter and Milk Cream

The Dairy World Trade Area: an overview of the import and export volumes of the most important trading countries of the World for Cheese, Butter, SMP (Skimmed Milk Powder), WMP (Whole Milk Powder) and Whey Powder.

The Statistics Area: displays a snapshot overview of the aggregates of interest for dairy market analysis of the World’s most influencing Countries

Page 6: CLAL.it  -  About us

Data becomes information

CLAL Outlook: we periodically issue Dairy Market Analyses which in some circumstances are carried out in joint co-operation with ISMEA, the State-backed institute for the study of the market of agricultural commodities.

Page 7: CLAL.it  -  About us

Users play with dataWe strive to bring transparency to the market and to allow Dairy Professionals to spot early trends. To achieve this objective in some cases we have introduced a set of online calculation tools which allow users to enter data and get accurate results in real-time.

The Grana Padano Payout Calculator

Starting from the assumption that GranaPadano is one of the most important typical

products derived from Italian milk, we use its wholesale prices (set by the Milan Chamber of

Commerce) in order to calculate an approximate farm-gate milk price.

Try it now

Other examples of online calculation tools are: Payout SMP + Butter

Page 8: CLAL.it  -  About us

Dairy facts timely accessibleWe deliver data and information exclusively in a digital way. To do so, we take advantage of the latest technologies available.

Charts and Tables with constantly up-to-date figures about prices, productions and stocks. Also embeddable on third party web pages as widgets upon request.

Our site features a slideshow area where we provide summarized versions of our charts for fast and convenient analyses

Page 9: CLAL.it  -  About us

We deliver data and information exclusively in a digital way. To do so, we take advantage of the latest technologies available.

On a monthly basis we release video news about key market figures on our YouTube Channel

On a weekly basis we send a Newsletter containing the price fluctuations for dairy products to our registered users.

Dairy facts timely accessible

Page 10: CLAL.it  -  About us

Facts ’10-’11: Global audience insightTraffic on annual basis (30/08/10 – 30/08/11, source: Google Analytics)

• 1,6 Million pages viewed•131.875 absolute unique visitors from across the world•428.921 visits•71,34% returning visitors•38% from outside Italy

Audience: we supply up-to-date dairy market charts and overviews to• Milk Producers• Representatives of:

•Agricultural Trade Associations•Food processing Industries •Consortia for the protection of PDO (Protected Designation of Origin) products•Medium and Large scale international distribution•Staff working in Governamental Agricultural Departments•The media

Page 11: CLAL.it  -  About us

Backed by the Dairy IndustryIt is with the support of our sponsors, and hard work in concert with the dairy industry actors, that CLAL.it can provide accurate data services and information that reach out to a wide and diverse audience across the world

On a yearly basis we hold a Forumwhere the management of our sponsoring firms gathers so as to discuss the key drivers and figures of the dairy supply chain

Page 12: CLAL.it  -  About us

The future

Page 13: CLAL.it  -  About us

New homepage design

Page 14: CLAL.it  -  About us

Global competition forces encourage milk producers to adopt technologies that allow them to achieve competitive advantages.

CLAL will display to its global audience in late-2011 the most important technological innovations for the dairy industry

We aim at offering our audience of milk industry professionals an overview of the most remarkable technologies available for milk collection and processing

New channel for innovations in the dairy industry

Page 15: CLAL.it  -  About us

A showcase for Technological Innovations on the Homepage

Each product will be linked with a Company Profile which willdisplay additional information

Page 16: CLAL.it  -  About us

The Company Profile

Page 17: CLAL.it  -  About us