C Kirk Media Group Lead your online healthcare conversations Social,  digital  media  insight  for  healthcare  services  marke5ng  

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Customers seeking answers

2.

Chest  hurts,  which  hospital  

will  fix  it?  

My  lupus  is  in  remission,    

can  I  carry  a  baby  to  term?  

My  mom  is  not  clear-­‐headed.    Could  it  be  lungs,  blood,  or  alzheimer's?  

How  do  I  treat  angular  cheili5s?  

A customer seeks answers

3.

Chest  hurts,  which  hospital  

will  fix  it?  

A Customer seeks answers

4.

Chest  hurts,  which  hospital  has  answers?  

A customer seeks tech answers

5.

Where  can  I  get  a  Verizon  IPhone?  

Email Facebook

Web Twitter

Healthcare that cares online 

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Customer value focus

Customer relationship focus

Digital conversations & social media tools

Customer behavior focus

Online services conversations

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Value Proposition

Customer Relationship Touchpoints, Data

Channels

Customer Segments

● Healthcare  customers  are  searching  ● Is  your  healthcare    company  responding?  ● Is  it  leading  online  conversa7ons?  ● Only  26%  of  healthcare  companies  have  a  digital  engagement  strategy  

Online decision platforms for

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Healthcare            services          professionals  

Customers  

     Healthcare  administrators  

Vendors,  service  partners,  referral  sources  

Who can help me make my healthcare decisions?

Media: passion for customers

10.

Services: passion for customers

11.

Tech: passion for customers

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Healthcare: passion for?

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How do you lead the local online healthcare conversation to best serve your customers?

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Lead healthcare conversations

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1.  Create  customer  engagement  on  plaJorms  where  customers  are  already  engaging    

2.  Create  tools  to  answer  customer  ques5ons  about  value,  assessment  for  services,  how  to  get  help    

3.  Create  decision  support  plaJorms,    interac5ve  dialogue,  alerts  about  online  messages  for  your  business  hubs  for  customers  to  ask  ques5ons,  get  answers  

   Lead your local online customer conversations

Become a local, mobile, digital leader in healthcare services

ck@  ckirkmedia.com    @kedachuck    CKirkmedia.com                    Reach out today to find out more!