ck training product knowledge
TRANSCRIPT
TRAINING PRODUCT KNOWLEDGECIRCLE K BALI
2012
26/07/2012
Annisa Nuraini
Background
•Knowledge is power and for retailers, product knowledge can mean more sales. It is difficult to effectively sell to a consumer if we cannot show how a particular product will address a shopper's needs.•GSK facilitate training product knowledge to deliver knowledge to customer (Circle K), and customer will able to apply what they got to consumers.
Objective
• Refreshing GSK product knowledge to customer (Circle K)• Circle K supervisor are able to deliver GSK product knowledge to consumer
(shoppers)• Circle K will have special attention to GSK product• participants learn to sell to potential buyers, troubleshoot problems with existing
customers or provide feedback to development teams on usage and satisfaction• All objectives of training product knowledge will make benefit by leading into
increasing sales
Flow Place
• Gedung Pronasindo• Jl Diponegoro 101 Denpasar
Time
• 26 July 2012• At 10.00-12.00
Presenter
• Dr. Maria Melisa
External Participant
• 160 people from 141 outlet CK in all Bali• Bu Nadi (Merchandiser Manager CK)• Pa Sudi (head of training CK)
Internal Participant
• KAE (Annisa), ASM(Susanto), MD(Gesa, Ami)
Yel-yel CK (video)
FLOW
Training Content
• GSK overview company• Sensodyne• Scott’s• Panadol
Matur Suksma