CK - LINE MEETING January 10 -11 , Milan

LINE MEETING – January 10 and 11 - Milan

Location: Officine del Volo

Target: agents and distributors from all Europe

Collections: CKJeans and CK underwear

Object

Use of space

The realization of a lines meeting event is requested. This event must

follow the following guidelines in terms of use of spaces:

DAY ONE: CK JEANS

• Main room with audio and video / 200 seats

• Rooms for four workshop with audio and video / 30 seats each

• Translation system english-italian

• Exposition of 40 total looks

• Cloakroom

• Catering room

• Denim’s dedicated area

Use of space

DAY TWO: CK UNDERWEAR

• Main room / 170 seats / audio and video / runaway (about 8 mts)

• Translation system English-Italian

• Exposition of 40 looks

• Cloakroom

• Catering room

FIRST FLOOR

SECOND FLOOR

Brief

The Customer asks to organize a line meeting, different from the

previous ones.

The event must be different as the fashion show will be made only

during the second day and, for the first time, 4 workshops will be realized

contemporaneously.

Some expositive elements have been used many times and new

solutions are requested.

Brief

-The event must be a unique experience, positive and unforgettable.

-CK Ambient: minimal and modern

-Presence of the latest technologies, to transmit the feeling of an

always up-to-date company

-Partecipant engagement obtained through technology

-An area dedicated to denim, jeans manufacturing because nothing

of this process has been ever showed to the public

-Presentation of the latest CKJ product so that everybody can buy it –

nobody must go back home without it

Conceptand creative proposals

Concept

CK is a modern company, up-to-date and technologically

advanced, that, sometimes ,has still in the production of its articles,

especially the jeans, an antique tradition with fascinating and traditional

features.

The communication concept will perfectly represent these two souls

that, even if apparently opposite to each other, coexist in a company

such as CK: technology and craftmanship. Techno Tradition.

graphic games

The techno tradition concept mixes together the technology and

the tradition of the denim production.

All the electronic materials in the event must be built with the latest

technologies and really cutting edge. Everything must suggest that the

future for CK is now, but with a strong link to the heritage of the brand.

With a loop of graphic games, vidiwalls, monitors, iPads show

continuously inspired and appealing videos and images that blend

sketches of emotional videoart with clips of the craftmanship proper of

the past but still in use.

music

Music is also an important tool to convey the techno tradition concept,

of course.

Like videos, music must blend an electronic mood with an ancestral

feeling.

It’s a mix of a ultramodern and smooth style with classical and

traditional sounds.

Day 1January 10

Key note and ppt presentations + videos

Denim ‘corner’

VIDIWALL + FOUNTAIN

In the space dedicated to the denim, a video will be projected in

loop that will be seen through a cascade of water.

VIDI WALL + FOUNTAIN

hypothesis vidiwall surrounded by pumice stones

Expo total look

- 40 mannequins with

heads tablet

- Different graphic for

each tablet: faces,

drawings, video etc…

Day 2January 11

Fashion Show Underwear: 4 vidiwall + projections

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