cj 355 - river prairie final presentation
TRANSCRIPT
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River Prairie ProposalErin Brault, Emily Lovvik, Erin Bosman, Jennifer Oppor,
Jack Delahunt
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ExigenceAwareness
Excitement
Consistent messaging
What is our urgent need?
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Strengths
Community support
Existing hashtag
Chippewa Valley amenities
Modern technology
Challenges
Inconsistent messaging
Lack of public awareness
Untapped excitement
Fast-approaching deadlines
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Audience
Functional Audience: individuals or groups that help the organization function on a day-to-day basis
➔Chippewa Valley residents
➔Local business owners
➔Tourists
➔College students
➔Young families
➔Performers or event planners
Who do we want to attract?
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Intervention
Create common ground
Collective “we”
Interchangeable audiences
Goal: generate strong
commitment through unifying
symbols
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Preliminary Google Search
Suggestions:
● Explanation of River Prairie
● Concept drawings
● Personalized Facebook page
● Unique website
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Altoona Website
● Additional information
● Vibrant visuals
● River Prairie tab
● Concept drawings
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References to River Prairie
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Altoona’s Facebook Page
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Our Message Proposal“Your Destination for Every Occasion”
Universal and adaptive
“Your Destination for __________”
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Conclusion
“Your Destination for Any Occasion”
Raise awareness
Publish consistent messaging
Social Media - Facebook, Instagram, Twitter
River Prairie website
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Thank You