ecodesign  

TZW  Conference  2011  

Frank,  Director    @ecodesigncentre  

www.ecodesigncentre.org  www.edcshare.org  

@frank_oconnor  

Is this the end user?

   98%  of  products  are        thrown  away  within        6  months  

Image  source:    Chris  Jordan  

source:    Edwin  Datschefski  &  United  NaMona  University  

waste  is  a  social  crime  

 Source: ads-ngo.com

 society  has  to  change  

3800 children die each day

from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene

water access

source: UN & Flickr

responsibility

 responsibility  

   polluMon  

 we  have  to  change  

60,000 tonnes of Christmas decorations were imported into the UK from China in 2006

 valuable  resources  are  wasted  

Source:  NEF  /  Image  source:    Flickr  

 we  over  consume  

44 million cups per day in US Source: Chris Jordan

 too  much  choice?  

design  has  to  change  

 we  have  to  change  

80% of environmental impacts

can be locked-in at the design stage

ecodesign requires life cycle thinking

take make waste buy/use

re-use re--manufacture recycle

most designers are concerned with these stages

100 European SME Develop sector specific LCA web tool

NO MAGIC MATERIALS

product service systems.!

source: ser_is_snarkish

source: ZIPcars

Source: wiki.umd.edu Source: Chris Jordan

design

 Source: hybridcars.com

 Source: dailymail.co.uk

source: Edward Burtynsky

a story about feet!……. and boxes.!

this is reality!!

“designed,  made,  remade  in  Wales.  zero  waste”  

Orangebox

 Source: gadling.com

my appeal.

no more waste, only resource.

use instead of consume.

only consume food & drink.

transform, don’t destroy.

my appeal.

think system, true cost.

don’t accept ‘that’s the way it is’.

take responsibility, lead.

believe, no fear.

www.ecodesigncentre.org  

www.edcshare.org  

To  be…  We  cannot  just  be  by  

ourselves  alone.  We  have  to  inter-­‐be  with  every  other  thing.    

–  Thich  Nhat  Hanh