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Who Conducted the Study?

• Conventions, Sports and Leisure International• Headquartered in Minneapolis• Specializes in providing consulting services to the

convention, sport, civic, entertainment and visitor industries• Has completed more than 500 market, financial and

economic impact studies

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A Look Back Helps Us Move Forward

• 1987 Original Master Plan Developed• 1992 Master Plan Update• 1997 Master Plan Update• 2001 Master Plan Update• 2003 Master Plan Update• 2005 Master Plan Update

• 2007 New Master Plan Developed• 2008 Feasibility Study Developed• 2009 Master Plan Update • 2012 Master Plan Update• 2012 Feasibility Study Update

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A Look Back Helps Us Move Forward

• 2008 CSL feasibility study included:• Telephone interviews with 72 state and regional event

planners • Representation of 100+ individual rotating conventions,

conferences, tradeshows, meetings and other events• Concluded that measurable market demand existed for

an expanded and improved Civic Center

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2012 Feasibility Update Process

• Analysis included a review of:• Recent year performance• Local visitor industry infrastructure changes• Industry trends

• Current study included a new set of telephone interviews with event planners to:• Assess relevant changes since the previous study to their event(s)• Gauge their group’s interest in an expanded Civic Center

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2012 Feasibility Update Results

• Overall, the telephone interviews confirmed the market demand findings outlined in the 2008 study, with minor variations noted since the original study in terms of event duration, square footage required and attendance expectations.

48%Growth

80%Growth

130%Growth

182%Growth

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Return on Investment

$10.00

$16.10$26.20

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The Impact is Real• Economic Benefits

• $26.1 to $31.6 million in annual economic output within the Bismarck area.

• 440 to 533 jobs throughout the local economy • $599,000 to $736,000 in City sales, hotel, liquor,

restaurant and car rental tax revenue

• Intangible Benefits• Quality of life• Ancillary economic development facilitation• Employment opportunities• Community pride

Questions?