citycell market analysis
TRANSCRIPT
• Submitted to Iffat Tarannum
• Presented By:• Salehin Rahman Khan-14101197
Citycell low share
Company Name:
Company History
• Citycell (Pacific Bangladesh Telecom Limited) is the oldest mobile operator of Bangladesh. It is the only mobile operator in the country using CDMA and EVDO technology. As of January 2016, Citycell's total mobile subscriber base is 0.867 million. Citycell is currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom. It is the smallest mobile operator of Bangladesh in terms of subscribers.
Control Crietria
Control Criteria
Budgets Employees
Employees Control
• Satisfaction:• Not satisfied properly
• Turnover • The turnover rate is high as the company is reducing the numbers
of employees every year
• Absenteeism • Employees are losing interest as a result they are less focused
Budget Control
• Cost:• The cost is Managable
• Output • People are losing interest from citycell and the output rate is lower
than expectation
• Sales• Sales is low
Collecting Information
Information
Statistical reports
Personal observatio
nOral
reports
Written reports
Collecting Information
• Personal Observation:• Articles from Internet• Reading the newspaper about company’s market share
• Statistical Information• Reading from company’s annual reports
Current Situation
• World operator rank by connections : 258th
• Market Share : ≈4.5%
Corrective Actions
• Use GSM instead of CDMA
Popularity of GSM
Corrective Actions
• Coverage Improvisation • Cover the Coastal and Border Areas and St.Martin Island
Citycell Coverage
Corrective Actions
• Give Old Customers the Chance to have sim at low cost
Gannt Chart