City of Lakeland Economic Development StrategySteph SollieDevin MassopustHamline University MPA Program

Structure Vision

Themes

Desired Outcomes

Strategies

VISION

Lakeland’s high quality of life, business friendly environment and small-town feel encourage strategic

business development and expansion.

Themes

• Growth Management

• Business Retention

• Hometown Feel

• Natural Amenities

Desired Outcomes

• A desirable and simple place to do business

• High retention rate of existing businesses

• Larger and more varied tax base

Strategies – Easy and Desirable Place to Do Business• Amend the City Code in regards to business

licensing

• Maintain competitive tax rate with surrounding communities

• Create updated parks master plan

Strategies – Retention of Existing Businesses • Create annual schedule for visits to existing

business owners

• Create a revolving loan fund for business improvements

Strategies – Expanded and Varied Tax Base• Economic development marketing theme and

materials

• Create a Business Development and Expansion Committee

• PUD zoning overlay for Aggregate Industries site