city of gainesville parks, recreation and cultural affairs department w.cityofgainesvil eparks.org ...

City of Gainesville Parks, Recreation and

Cultural Affairs Department

www.cityofgainesvilleparks.org 352-334-5067

It Starts in Parks!

A CAPRA Accredited Agency

http://www.cityofgainesvilleparks.org/

























Our Vision and Mission

To be seen as the keepers and hosts of the places where nature, recreation and culture meet, offering memorable experiences for all.

To provide and maintain the natural, recreational and cultural facilities and programs that make Gainesville a great place to live, work and visit; and help to sustain the City economically, socially and environmentally.

It Starts in Parks!A CAPRA Accredited Agency

PRCA Department


Administration/Support Services

Recreation Division Ironwood Golf Course Nature Operations Division Cultural Affairs Division

Administration/Support Services

Consists of:

Capital Improvement Projects

Master Plan – PRCA Vision 2020

Agency Accreditation

Budget – 2014 $7,064,000 operating

(add golf course and cultural events $8,800,000 decrease of 25% since 2008)

Department-wide Marketing Team

Volunteer Recruitment and Coordination (contract)

Fundraising, Development, Partnerships, Grants

Admin Team -Timekeeping, Uniforms, etc.It Starts in Parks!A CAPRA Accredited Agency

Capital Improvement Projects (CIP)

What is a CIP Project?• Small and large scale projects and/or equipment that is

new construction, expansion, renovation or replacement that has a total cost of at least $10,000 over the life of the project.

• Types of projects could be playgrounds, boardwalks, lighting, heating a pool, and much more.

Wild Spaces Public Places ½ Cent Sales Tax funding – passed by the voters in 2008


2013-2014 Examples:

• Fred Cone Park Track Lighting• Smokey Bear Park Redevelopment• New Sound System at Bo Diddley Community Plaza• Resurfacing 5 Tennis Courts• Renovating Restrooms at Albert Ray Massey

Westside Park


Capital Improvement Projects (CIP)

Design, production and promotion of the department’s more than 50 events and programs annually

Maintain and update www.cityofgainesvilleparks.org Social MediaFacebook & Twitter

Marketing

















Citizen Volunteer Boards and Friends Groups


Provide funding, advocacy, counsel, and volunteers for activities:

1. Nature Centers Commission2. Public Recreation and Parks Board3. Tree Advisory Board4. Tree Appeals Board5. Gainesville/Alachua County Cultural Affairs

Board6. Art in Public Places Trust7. Friends of Nature Parks, Evergreen Cemetery

Association of Gainesville and Thomas Center Associates

8. Developing a PRCA Foundation to support entire department

We need you!

In FY 2014,3,329 citizens Volunteered 30,798 hours valued at$554,355+to Parks, Recreation& Cultural Affairs

Volunteer Services


Dozens more group and longer-term volunteers assisted at our centers and pools, and with afterschool and summer programs

Nearly 100 volunteer coaches worked with area youth, building character as well as promoting sports

Volunteer Services

in Recreation


In Cultural Affairs 30 or more interns and thousands of volunteers assist with administration, gallery exhibitions (of up to 750 pieces of artwork per year), hospitality, facility rentals, marketing & special events

Volunteer Services


In Nature Operations interns and volunteers remove exotic plants, clean-up trails, lead wildflower walks, clean park signs, and more, providing thousands of hours of labor and support in our parks.

Volunteer Services


Special Events More than 1,700 volunteers

worked to help produce special events serving more than

215,000 attendees Downtown Festival & Art Show,

Farm & Forest Festival, “Free Friday” Concert Series, Jest Fest, Great Air Potato Roundup, Cane Boil & Fiddle Fest, Native Plant Sales, and the Hoggetowne Medieval Faire

Volunteer Services


Recreation Division

Consists of 3 sections:o Facilities

Fields & Centers Active Net: Online Registration Rentals: Long-term & Short-term

o Education Environmental Education After-School, Summer Camp, Out of School Days

o Sports Aquatics, Athletics Youth, Adult


Recreation Division


Recreation Division


Long-Term Facility Contracts

Multi-purpose/Ball field

Reservations

Park Reservations

Service ContractsMusco Lighting Control

Active Net Registrations

One-Time Facility Rentals

Facilities

Recreation Division

The Facilities section is a new area within this division which serves a clear need in the community.

In FY 2014, 548 park reservations were processed with an

estimated 79,000 attendees Over 1,800 athletic field reservations Over 1,500 facility reservations (short & long term) Revenue generated - over $97,000

Recreation Division

Rentable Facilities:

Albert Ray Massey (Westside) Recreation CenterClarence R. Kelly Community Center

Eastside Community Center at Fred Cone Park

Martin Luther King Multi-purpose Center

Porters Community Center T.B. McPherson Recreation Center Thelma Boltin Center

The Recreation Division reserves various facilities in parks, such as athletic fields, tracks, park areas for birthday parties, fundraising events and more! The most commonly requested parks are: Cone Park Track Northeast Complex Multipurpose

Fields Albert Ray Massey Westside Park and

Ball fields Northeast Park Ball fields Greentree Park Ball fields Possum Creek Multipurpose field/park Cofrin Nature Park and Playground

Recreation Division


EDUCATION

Recreation Centers Eastside Community Center Clarence R. Kelly Community Center Porters Community Center Albert Ray Massey (Westside)

Recreation Center Martin Luther King Gym T.B. McPherson Recreation Center Thelma Boltin Senior Activities Center


Recreation Division

Places for citizens of all ages and abilities to meet, create memories, and build family unity.

Available for rentals and community meetings.

Recreation Division


“Foundations”(After School Program)

Holiday Camp Summer Camp Spring Break Camp Out of School Days Top Chef Cook-Off Character Education

Week Letters to Santa

Recreation Division


Recreation Division

FOUNDATIONS CURRICULUM: 2014-2015 Character Counts: The 6 Pillars of Character

Trustworthiness, , Responsibility, Fairness, Caring, Citizenship

1. Around the World in 80 Days

2. Fun & Fitness

3. Super Heroes

4. Best of the Best

5. Adventure Land

6. Music MakersCharacter Counts Week Proclamation


Recreation Division

Environmental Education: Environmental and Cultural History School and Outreach

Programs Free Public Programs: Barnyard Buddies, Frogs

& Friends Fridays, Living History Days Earth Academy Day Camp (spring and summer) Junior Naturalist Program Jean Dorney Memorial Wildflower Walks, Cane Boil and Fiddle

Fest, Great Air Potato Roundup, Farm and Forest Festival, Native Plant Sales (spring and fall)


Recreation Division

Environmental Education: School and Outreach Programs Build critical thinking and relationship skills Help foster leadership qualities Encourage real world problem solving Encourage self directed learning Improve academic performance


Recreation Division

Environmental Education: Special Events & Programs Connect people with

historic and/or natural resources

Provide a sense of community

Entertain and educate

Positively impact the economy


Recreation Division

• Environmental Education:• 2014 annual

Citizen’s Report: Nearly 9,000 program participants


Recreation Division


Aquatics

H. Spurgeon Cherry (Westside) Pool – opened 1968Albert “Ray” Massey Recreation Center

Dwight H. Hunter (Northeast) Pool – opened 1972MLK, Jr. Recreation Center

o Year-round Facility (Geothermal Heating & Cooling)

Andrew R. Mickle, Sr. Pool – opened 1989TB McPherson Recreation Center

Every Season over 65 employees are hired

Recreation Division


Programs Swim Lessons Biathlon Series Water Aerobics Dog Days Summer Swim Meets Water Polo Junior Lifeguarding Adapted Aquatics

Staff Training: Lifeguard Water Safety Instructor Basic Water Rescue

Recreation Division


Recreation Division - Aquatics


Attendance: 2014– 130,7842013– 127,4972012 –112,5122011 –100,8432010 – 74, 5382009 – 51,1112008 – 54,9592007 – 40,206

Revenue:2014 - $253,5742013 - $225,7812012 – $228,3732011 – $205,5492010 – $169,9922009 – $135,5112008 –$128,1612007 –$102,799

Our youth athletic leagues place an emphasis on skill development, good sportsmanship and pursuing victory with honor!

Fall sports: Pop Warner Football and Cheerleading, Babe Ruth Baseball and Babe Ruth Softball

Winter sports: Youth Recreational Basketball

Spring sports: Babe Ruth Baseball and Babe Ruth Softball

Summer: Heatwave Program

Recreation Division


Partnerships: The Fall & Spring Babe Ruth Baseball season

is operated by Gainesville Youth Baseball, Inc.

The Fall & Spring Babe Ruth Softball season is operated by Gainesville Fast Pitch Softball, Inc.

Gainesville Youth Baseball and Gainesville Fast Pitch Softball are parent-run organizations that operate with the support of the City of Gainesville’s Department of Parks, Recreation & Cultural Affairs


Recreation Division

Recreation Division - Heatwave

1. Community Citizens

2. Parks, Recreation and Cultural Affairs Department

3. Gainesville Police Department

4. State Attorney’s Office 8th District

***Has reduced crime 5 summers in a row!


Recreation Division - Heatwave


Why? What is it? A three-prong program for 13-18 year olds,

comprised of… Heatwave Operation Respect Yourself Teen Lounges

…that focuses on character building and provides meaningful activities for teens during the summer months while bringing neighborhoods together.

www.citizinvestor.com

Adult Coed Softball League

Coed Softball Leagues are held on Tuesday and Friday nights

Space is limited to 12 teams per night Adult Men’s Softball League

The Men’s Softball League is held on Monday night

Space is limited to 12 teams The Sports Section offers 2 seasons of adult softball

each year (fall/ spring)


Recreation Division

Wellness Center: Martin Luther King, Jr.

Multi-Purpose Center

Hours of operation:

Monday – Friday 7:00 AM – 9:00 PM

Saturday

10:00 AM – 7:00 PM

Sunday

2:00 PM – 6:00 PM

Recreation Division


Ironwood Golf Course

18 Hole, Par 72 Championship Course with 4 sets of Tees.

Certified Audubon Cooperative Sanctuary

Driving Range and Putting Green

Pro Shop with the Latest and Greatest Merchandise



Audubon Cooperative Sanctuary Program for Golf Courses (ACSP) Environmental Planning Chemical Use Reduction and

Safety Wildlife and Habitat

Management Water

Conservation Water Quality

Management Outreach and

Education


Your home for Golf Outings and some of Gainesville’s Premier Tournaments

Offers lessons from PGA Professionals Room Rentals available for Weddings, Birthdays,

Meetings, etc.



Golf Course Youth Events Junior Golf Programs include:

Clubs for Kids

Drive, Chip & Putt

Special Olympics

Boys & Girls High School



Nature Operations Division

Park Operations Urban Forestry Natural Resource

Management


Park Operations

Daily operations of 61 parks and tot lots Park development and maintenance Park site inspections Playground safety inspections


Park Operations

Park maintenance – mowing, trimming, edging, cleaning, trash removal, irrigation, landscape maintenance, outdoor lighting, special event support, signage installation and more!


Urban Forestry

Gainesville, FL “City in the Forest”

Preserve and protect the urban forest through

Tree Ordinance

Site Plan Review

Tree Plantings

Advisory Boards


Trees are protected by ordinance

Protecting Heritage and Champion Trees

Requiring permits to remove regulated trees

8’ minimum established for tree lawns


Urban Forestry

Nature Operations “Tree-mendous Gainesville” program

Goal to establish and maintain trees on public property.

Tree sponsors provide care for trees planted by City staff each year to shade streets.

Urban Forestry


Natural Resource Management


Land Acquisition Nature Next Door

Acquire exemplary natural areas throughout the City

To date, over 2,700 acres of conservation land has been acquired within the City’s limits



Habitat management and restoration

Clastic Upland Lake

Sandhill

Seepage Stream

FlatwoodsWetlands



Plant and wildlife monitoring & surveys Invasive exotic plant control Prescribed burning




Nature park development


Cultural Affairs

Events Visual Arts Programs Facilities Grant Administration Services to Artists &

Arts Organizations


“Free Fridays” Concert Series (Spring thru Fall) and Downtown Countdown (Dec 31st)

Downtown Festival & Art Show (November 8 & 9, 2014)

Hoggetowne Medieval Faire (Jan. 24-25, Jan. 30 - Feb. 1, 2015)

Jest Fest! (Mar. 29, 2015) Holiday Tree Lighting

Celebration (Dec. 6th) Jewel Box Concerts at the

Thomas Center (2014-2015)

Cultural Affairs


Facilities Historic Thomas

Center (National Register of Historic Places)

Tench Building Artist Studios

Wilhelmina Johnson Resource Center

Union Academy/RosaB. Williams Recreation Center

Historic Evergreen Cemetery(est. 1856)

Cultural Affairs


Visual Arts Program 12 Annual Exhibitions the Main Gallery and

Mezzanine Gallery of Thomas Center Public Arts Programs

1% allocation of public construction and major renovations

Cultural Affairs


Grant Administration in Partnership with Alachua County Visitor and Convention Bureau

Administered five grant programs awarding a total of $822,000 to over 50 local arts, community and eco-heritage agencies.

And funds from Arts Tag

Approximately $6,000/yr

Cultural Affairs


Tourism Marketing

Cell Phone Tours for:Historic GainesvilleLiving History Farm at Morningside Nature CenterDudley FarmO’Leno State ParkOld Florida Heritage HighwayTemporary for “Crossing Paths” sculpture exhibit

Out-of-County Advertising Campaigns to draw visitors


Cultural Affairs

Services to Artists/

Art Organizations Local Arts Agency for

Alachua County Co-sponsoring Local

Artists/Arts Organizations

Cultural Resource Center

Docent tours for local school children

Cultural Literature


Cultural Affairs

In the Americans for the Arts’Arts & Economic Prosperity IV study

conducted locally by PRCA with VisitGainesville

Alachua County findings indicated:

1,939,986 people attended cultural events in Alachua County in 2010 and Alachua County non-profit Arts and Cultural

Organizations:

● Directly spent $32.3 million in that year and leveraged an

additional $53.2 million in annual attendee spending… creating an

$85.5 million industry

● Directly and indirectly supported 2,344 full-time equivalent jobs

● Generated $7.3 million in local and state government revenueIt Starts in Parks!A CAPRA Accredited Agency

The Arts Mean Business in Alachua County!

Why do we sayIt Starts in Parks?

Increase property values Attract new business Boost the local economy Create community through people, parks and programs Provide quality parks and recreation experiences Strengthen community image and sense of place Promote health and wellness Foster community pride Protect environmental resources Increase cultural unity Create lifetime experiences


It Starts in Parks!

Enjoy the many benefits your parks, recreation and cultural

facilities and programs provide!


www.cityofgainesvilleparks.org 352-334-5067





















city of gainesville parks, recreation and cultural affairs department w.cityofgainesvil eparks.org ...

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