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City Of Center, Texas

“Retail Recruitment Data”

Prepared for

January 2016

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TABLE OF CONTENTS

INTRODUCTION………………………………………………………………………….. 3

PRIMARY RETAIL TRADE AREA PROFILE.......................................................... 4

SECONDARY RETAIL TRADE AREA PROFILE…………………………………..... 5

DEMOGRAPHICS………………………………………………….…………………….. 6

TAPESTRY PROFILE………………………………………………………………….... 7

PRIMARY RETAIL TRADE AREA (MARKET PROFILE)…………………………... 11

PRIMARY RETAIL TRADE AREA (MARKET POTENTIAL ANALSIS)…………... 14

SECONDARY RETAIL TRADE AREA (MARKET PROFILE)……………………… 21

SECONDARY RETAIL TRADE AREA (MARKET POTENTIAL ANALYSIS)……. 24

PRIMARY RETAIL TRADE AREA PROFILE……………………………………...…. 29

SECONDARY RETAIL TRADE PROFILE…………………………………………… 35

RETAIL MARKET PROFILE….............................................................................. 41

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INTRODUCTION

Center is located in Shelby County, Texas, near the northern part of Toledo Bend

Reservoir, approximately 15 miles from the Louisiana border. It’s home to over 5,500

people and has many job opportunities to offer.

This study analyzes the demographic, psychographic, and market data that a retail and

restaurant business may need to make a location decision.*

Please take time to read and acknowledge the thought of your business coming to

Center, Texas.

*Source: ESRI Business Analyst Online

Historic Shelby County Courthouse – Downtown Center

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PRIMARY RETAIL TRADE AREA PROFILE

The Center, Texas, primary detail trade area is 1,417.61 square miles with a 2010 population of 37,781.

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SECONDARY RETAIL TRADE AREA PROFILE

The secondary retail trade area is 1,825.45 square miles with a 2010 population of 50,822

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DEMOGRAPHICS Center Primary

RTD Secondary

RTA

Population 5,232 37,781 50,822 Households 1,913 14,561 19,879 Housing Units 2,133 18,009 24,643 Population by Race 100.0% 100.0%

Total 98.6% 98.7% Population Reporting One Race

68.9% 63.8%

White 45.8% 19.9% 27.2% Black 33.1% 0.4% 0.4%

American Indian 0.3% 0.3% 0.3% Asian 0.8% 0.0% 0.0% Pacific Islander 0.0% 9.1% 6.9% Some Other Race 1.7% 1.4% 1.3% Total Hispanic Population 26.1% 13.2% 10.4%

Population by Sex Male 47.9% 49.2% 48.7% Female 52.1% 50.8% 51.3% Median Age Total Population 34.0 39.4 39.6 Male 30.8 38.3 38.4 Female 36.9 40.5 40.7

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TAPESTRY PROFILES

Primary Retail Trade Area

2015 Households 2015 US Households

Rank Tapestry Segment Percent Cumulative Percent

Percent Cumulative Percent

1 Diners & Miners 30.3 30.3 1.7 1.7 2 Rooted Rural 16.4 46.7 2.0 3.7 3 Southern Satellites 13.2 59.9 3.2 6.9 4 Rural Bypasses 11.5 71.4 1.4 8.3 5 Prairie Living 6.1 77.5 2.2 10.5

Subtotal 77.5% 10.5%

Secondary Retail Trade Area

2015 Households 2015 US Households

Rank Tapestry Segment Percent Cumulative Percent

Percent Cumulative Percent

1 Diners & Miners 26.0 26.0 1.7 1.7 2 Rooted Rural 15.3 41.3 2.0 3.7 3 Rural Bypasses 14.9 56.2 1.4 5.1 4 Southern Satellites 9.7 65.9 3.2 8.3 5 Modest Income Homes 6.4 72.3 1.4 9.7

72.3% 9.7%

DINERS AND MINERS Close to one in five employed residents work in mining, oil and gas extraction, or quarrying industries. Diners and Miners is a very rural, primarily Southern market. Married-couple families reside in over half of the households, and over a quarter of householders live in mobile homes. This socially conservative group earns a living working with their hands. In addition to mining, construction and agriculture are common industries for employment. They take pride in the appearance of their homes and their vehicles. Budget-minded residents enjoy home cooking, but nothing too fancy. This is a gregarious group that values time spent with friends

Rural living; homes are sparsely located throughout the countryside.

These families have roots in their communities and do not move often; over three-quarters of all households are owner occupied.

Over half of owned homes are worth less than $100,000.

Married-couple families make up over half the households.

Nearly a quarter of all housing units are mobile homes; the rest are primarily single-family Dwelling

Own a domestic truck, dog, and ATV.

Watch a lot of TV, including CMT and HSN.

A few still hanging on to their landlines (no cell phones) and dial-up modems.

Dine at Dairy Queen, KFC, Golden Corral, and Applebee’s.

Hunting, yard work, and gardening popular activities.

Shop at department and discount stores—mostly Wal-Mart.

Many enrolled in Medicare and pick up prescriptions at the closest Wal-Mart pharmacy.

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ROOTED RURAL

Rooted Rural is heavily concentrated in the Appalachian mountain range as well as in Texas and Arkansas. Employment in the forestry industry is common, and Rooted Rural residents live in many of the heavily forested regions of the country. Nearly 9 of 10 residents are non-Hispanic whites. This group enjoys time spent outdoors, hunting, fishing, or working in their gardens. Indoors, they enjoy watching television with a spouse and spending time with their pets. When shopping, they look for American-made and generic products. These communities are heavily influenced by religious faith, traditional gender roles, and family history

This market is dominated by married couples, few with children at home. • 80% of homes are owner occupied: primarily single family (73%) or mobile homes (23%).

They own a riding lawn mower, as well as a garden tiller, and have vegetable gardens. • Only half of the households have a high-speed Internet connection. • They use a satellite dish to watch CMT, the History Channel, and GSN (Game Show Network). • Pets are popular—dogs, cats, and birds. • Leisure activities include hunting and fishing. • They listen to faith-based radio and gospel music. • Many are on Medicare and frequent the Wal-Mart pharmacy.

SOUTHERN SATELLITES

Southern Satellites is the second largest market found in rural settlements but within metropolitan areas located primarily in the South. This market is typically non-diverse, slightly older, settled married-couple families, who own their homes. Almost two-thirds of the homes are single-family structures; a third is mobile homes. Median household income and home value are below average. Workers are employed in a variety of industries, such as manufacturing, health care, retail trade, and construction, with higher proportions in mining and agriculture than the US. Residents enjoy country living, preferring outdoor activities and DIY home projects, about 79% of households are owned. • Married couples with no children are the dominant household type, with a number of

multigenerational households. • Most are single-family homes (65%), with a number of mobile homes (Index 523). • Most housing units were built in 1970 or later. • Most households own 1 or 2 vehicles, but owning 3+ vehicles is common.

Usually own a truck; likely to service it themselves. • Frequent the convenience store, usually to fill up a vehicle with gas. • Typical household has a satellite dish. • Work on home improvement and remodeling projects. • Own a pet, commonly a dog. • Participate in fishing and hunting. • Prefer to listen to country music and watch Country Music Television (CMT). • Read fishing/hunting and home service magazines. • Partial to eating at low-cost family restaurants and drive-ins. • Use Wal-Mart for all their shopping needs (groceries, clothing, pharmacy, etc.).

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RURAL BYPASSES

Open space, undeveloped land, and farmland characterize Rural Bypasses. These families live within small towns along country back roads and enjoy the open air in these sparsely populated neighborhoods. Their country lifestyle focuses on the outdoors, gardening, hunting, and fishing. They are more likely to own a satellite dish than a home computer. Although a majority of households do have a connection to the Internet, their use is very limited. Those who are not yet retired work in blue collar jobs in the agriculture or manufacturing industries.

An older market, with more married couples without children and single households, the average household size is slightly lower at 2.54.

• Most residents own single-family homes, or mobile homes (Index 493). • Most housing was built from 1970 to 1989; vacancy rates are higher due to seasonal housing.

Typical of their country lifestyle, Rural Bypasses residents prefer trucks over sedans. • To save money, households shop at discount department stores, such as Wal-Mart, and warehouse

clubs like Sam’s Club. • Magazines are a popular source of news and entertainment, particularly fishing, hunting, and

automotive types. • As satellite TV subscribers, they regularly watch sports programming as well as their favorite shows

on CMT or TCM.

PRARIE LIVING

Prairie Living is Tapestry Segmentation’s most rural market, comprising about 1 percent of households, located mainly in the Midwest, with a predominance of self-employed farmers. These agricultural communities are not diverse, dominated by married-couple families that own single-family dwellings and many vehicles. Median household income is similar to the US, and labor force participation is slightly higher. Faith is important to this hardworking market. When they find time to relax, they favor outdoor activities

About four-fifths of households are owner occupied. • Dominant household type is married-couples with no children. • Most are single-family homes (87%) built before 1980; higher proportions were built before 1940. • Higher percentage of vacant housing units is at 16%. • Most households own 2 or 3 vehicles; this is the highest ranked market for owning 4 or more vehicles.

Many own a truck, riding lawn mower, and ATV/UTV and have a satellite dish. • They purchased plants and seeds in the past year for their vegetable garden, where their tiller comes

in handy. • They favor banking in person, have noninterest checking accounts, invest in CDs (more than 6

months), and have term/whole life insurance. • They are pet owners. • Leisure activities include fishing, hunting, boating, camping, and attending country music concerts. • Residents prefer to listen to faith and inspirational, as well as country music on the radio. • They read home service, fishing/hunting, and automotive magazines. • They contribute to religious organizations and belong to religious clubs. • Wal-Mart is a favorite shopping stop; Subway is a favorite eating spot.

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MODEST INCOME HOMES

Families in this urban segment may be nontraditional; however, their religious faith and family values guide their modest lifestyles. Many residents are primary caregivers to their elderly family members. Jobs are not always easy to come by, but wages and salary income are still the main sources of income for most households. Reliance on Social Security and public assistance income is necessary to support single-parent and multigenerational families. High poverty rates in this market make it difficult to make ends meet. Nonetheless, rents are relatively low, public transportation is available, and Medicaid can assist families in need.

Households are single person or single parent (usually female householders).

Multigenerational families are also present.

Homes are predominantly single family; values reflect the age of the housing, built more than 60 years ago.

Over half of the homes are renter occupied; average rent is lower than the US average.

To make ends meet, consumers shop at warehouse clubs and low-cost retailers.

Unlikely to own a credit card, they pay their bills in person.

This market supports multigenerational families; they are often primary caregivers for elderly family members. On average, Modest Income Homes residents have a higher reliance on Medicaid.

For entertainment, they listen to gospel and R&B music and prefer to watch BET.

The recreational activity of choice for residents is basketball.

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PRIMARY RETAIL TRADE AREA

MARKET PROFILE

Disposable Income

Census 2010 2015 2020 Population 37,781 39,607 41,566 Median Age 39.4 40.2 41.3 Households 14,561 15,245 15,985 Average Household Size

2.56 2.57 2.57

2015 Households by Disposable Income Number Percent

Total 15,245 100.0%

<$15,000 3,382 22.2%

$15,000-$24,999 2,970 19.5%

$25,000-$34,999 2,237 14.7%

$35,000-$49,999 1,903 12.5%

$50,000-$74,999 2,345 15.4%

$75,000-$99,999 1,123 7.4%

$100,000-$149,999 969 6.4%

$150,000-$199,999 154 1.0%

$200,000+ 162 1.1%

Median Disposable Income $29,901

Average Disposable Income $43,920

Number of Households

2015 Disposable Income by Age of Householder

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 578 2,032 2,293 2,672 3,034 2,573 2,062

<$15,000 167 421 330 408 739 596 722

$15,000-$24,999 157 324 355 433 567 563 571

$25,000-$34,999 103 326 346 354 432 411 265

$35,000-$49,999 70 309 337 346 351 329 161

$50,000-$74,999 43 346 488 553 439 325 152

$75,000-$99,999 20 160 233 247 220 159 83

$100,000-$149,999 16 111 154 243 204 151 89

$150,000-$199,999 0 15 22 46 38 22 10

$200,000+ 2 19 28 42 44 17 11

Median Disposable Income $21,799 $32,808 $39,078 $40,022 $29,113 $27,425 $19,109

Average Disposable Income $30,353 $44,049 $50,211 $53,213 $44,860 $40,531 $31,428

Recreation Expenditures

Spending Potential

Index

Average Amount Spent

Total

Purchase of RVs or Boats 110 $184.77 $2,816,843

Other Sports Equipment 101 $8.04 $122,511

Hunting and Fishing Equipment 98 $41.02 $625,293

Rental/Repair of Sports/Recreation/Exercise Equipment

97 $2.96 $45,147

Exercise Equipment and Gear, Game Tables 92 $70.40 $1,073,226

Water Sports Equipment 89 $5.77 $87,916

Winter Sports Equipment 83 $4.96 $75,653

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Film Processing 76 $9.39 $143,123 Magazine/Newspaper Subscriptions 72 $39.33 $599,641

Magazine/Newspaper Single Copies 71 $11.05 $168,414

Toys and Playground Equipment 70 $80.43 $1,226,168

Rental of Video Cassettes and DVDs 69 $16.26 $247,908

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for

a product or service relative to a national average of 100.

Household Expenditures

Spending Potential

Index


Total

Bottled Gas 167 $118.98 $1,813,846

Coal/Wood/Other Fuel 166 $19.92 $303,716

Rental of Furniture 157 $11.47 $174,893

Water Softening Services 124 $7.88 $120,085

Window Air Conditioners 115 $7.72 $117,723

Power Tools 106 $55.14 $840,586

Maintenance and Remodeling Materials 99 $295.61 $4,506,554

Ground Rent 98 $68.46 $1,043,717

Electricity 90 $1,739.76 $26,522,701

Clothes Dryers 90 $30.21 $460,481

Telephones and Accessories 89 $44.49 $678,306

Termite/Pest Control 87 $29.38 $447,957

Homeowners Insurance 86 $418.56 $6,380,882

Laundry and Cleaning Supplies 86 $177.55 $2,706,790

Materials for Slipcovers/Curtains 83 $9.30 $141,766

Lawn and Garden 82 $355.32 $5,416,779

Hand Tools 82 $7.14 $108,775

Rent Received as Pay 81 $93.68 $1,428,111

PC Repair (Personal Use) 80 $6.56 $100,074

Other HH Products (2) 80 $267.73 $4,081,514

Curtains and Draperies 80 $11.67 $177,929

Laundry and Cleaning Equipment 80 $20.17 $307,555

Appliance Rental and Repair 79 $19.17 $292,239

Phone Services 79 $1,327.00 $20,230,137

Refrigerators and Freezers 78 $60.83 $927,335

Clocks and Other Household Decorations 78 $130.59 $1,990,844

Postage and Stationery 77 $138.36 $2,109,285

Other Bedroom Furniture 77 $71.41 $1,088,687

Clothes Washers 76 $35.57 $542,312

Grills and Outdoor Equipment 76 $30.08 $458,592

Property Management and Security 75 $23.99 $365,779

Home Security System Services 75 $27.19 $414,564

Living Room Tables and Chairs 75 $49.61 $756,360

Cooking Stoves and Ovens 75 $27.91 $425,493

Electric Floor Cleaning Equipment 75 $16.69 $254,482

Small Appliances 74 $34.04 $518,982

Other Household Items (4) 74 $70.66 $1,077,216

Internet Services Away from Home 72 $7.59 $115,701

Water and Other Public Services 72 $505.10 $7,700,211

Closet and Storage Items 72 $14.55 $221,761

Maintenance and Remodeling Services 71 $1,199.05 $18,279,558

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Computer Information Services 71 $314.85 $4,799,885 Personal Digital Assistants 71 $5.22 $79,512 Sewing Machines and Miscellaneous Appliances

70 $6.24 $95,055

House wares 68 $49.15 $749,360 Computer Accessories 68 $13.08 $199,429



Medical Expenditures

Spending Potential

Index


Total

Medicare Prescription Drug Premium 103 $90.84 $1,384,822

Hospital Room and Hospital Services 96 $194.13 $2,959,515

Lab Tests, X-Rays 92 $61.38 $935,714

Convalescent or Nursing Home Care 92 $28.87 $440,143

Prescription Drugs 92 $456.07 $6,952,731

Nonprescription Drugs 91 $117.29 $1,788,016

Nonprescription Vitamins 87 $61.15 $932,240

Eye Care Services 85 $46.83 $713,972

Hearing Aids 84 $22.52 $343,246

Eyeglasses and Contact Lenses 77 $69.20 $1,054,911

Other Medical Supplies (2) 76 $49.13 $748,953

Medical Equipment for General Use 74 $4.46 $68,055

Physician Services 70 $185.74 $2,831,636

Retail Expenditures

Spending Potential

Index


Total

Recreational Vehicles and Fees (5) 95 $207.66 $3,165,768

Pets 91 $520.40 $7,933,450

Sports/Recreation/Exercise Equipment (6) 84 $159.07 $2,425,030

Rental and Repair of TV/Radio/Sound Equipment

83 $4.49 $68,429

Cable and Satellite Television Services 82 $736.55 $11,228,642

Nonalcoholic Beverages at Home 80 $401.38 $6,119,054

Meats, Poultry, Fish, and Eggs 79 $904.94 $13,795,753

Dairy Products 79 $443.03 $6,754,016

Snacks and Other Food at Home (10) 79 $1,417.41 $21,608,406

Food at Home 77 $4,026.07 $61,377,439

Bakery and Cereal Products 77 $560.74 $8,548,418

TV/Video/Audio 76 $996.69 $15,194,463

Footwear 74 $336.59 $5,131,359

Satellite Dishes 74 $1.16 $17,647

Video Game Hardware/Accessories 72 $16.66 $254,019

Children's 71 $263.81 $4,021,818

Fruits and Vegetables 71 $699.96 $10,670,845

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PRIMARY RETAIL TRADE AREA

MARKET POTENTIAL ANALYSIS

Product/Consumer Behavior - Retail Expected Number of Adults/HHs

Percent of Adults/HHs

Market Potential

Index

HH has satellite dish 6,454 42.3% 166

Bought cigarettes at convenience store in last 30 days 5,930 19.8% 150

Spent at convenience store in last 30 days: $100+ 8,802 29.3% 127

Household owns any dog 7,657 50.2% 126

Buying American is important to me 16,227 54.1% 126

Printed digital photos in last 12 months 1,244 4.1% 123

Household owns any cat 4,224 27.7% 122

Used turkey (fresh or frozen) in last 6 months 6,569 21.9% 120

Spent at convenience store in last 30 days: $40-$50 2,735 9.1% 119

Bought/changed motor oil in last 12 months 17,536 58.4% 118

Drank regular cola in last 6 months 16,199 54.0% 118

Bought gas at convenience store in last 30 days 11,680 38.9% 117

Household owns any pet 9,224 60.5% 114

Number of cell phones in household: 1 5,466 35.9% 112

Price is usually more important than brand name 9,060 30.2% 110

Spent <$500 on most recent home computer 2,341 15.4% 109

Used beef (fresh/frozen) in last 6 months 22,948 76.5% 107

Usually value green products over convenience 3,227 10.8% 106

Bought any large kitchen appliance in last 12 months 2,055 13.5% 105

Bought any camera in last 12 months 2,251 7.5% 104

Read any daily newspaper (paper version) 8,758 29.2% 104

Fast food/drive-in last 6 months: take-out/drive-thru 14,588 48.6% 104

HH owns 1 TV 3,166 20.8% 103

Used bread in last 6 months 29,041 96.8% 102

Have auto insurance: 1 vehicle in household covered 4,895 32.1% 102

Bought memory card for camera in last 12 months 1,751 5.8% 101

Spent at convenience store in last 30 days: $51-$99 1,386 4.6% 101

Any home improvement in last 12 months 4,253 27.9% 101

Currently carry life insurance 13,185 43.9% 101

Have auto insurance: 3+ vehicles in household covered 3,386 22.2% 101

Usually buy based on quality - not price 5,421 18.1% 101

Went to fast food/drive-in restaurant in last 6 months 27,302 91.0% 101

Used fresh milk in last 6 months 27,061 90.2% 100

Visited a doctor in last 12 months 22,690 75.6% 100

Carry homeowner insurance 14,349 47.8% 100

Am interested in how to help the environment 5,013 16.7% 100

Bought any women's clothing in last 12 months 13,286 44.3% 99

Bought clothing for child <13 years in last 6 months 8,350 27.8% 99

Bought gasoline in last 6 months 25,226 84.1% 99

Used chicken (fresh or frozen) in last 6 months 21,144 70.5% 99

Likely to buy a brand that supports a charity 10,148 33.8% 99

Fast food/drive-in last 6 months: eat in 10,804 36.0% 99

Shopped at convenience store in last 6 months 17,772 59.2% 98

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Used fresh fruit/vegetables in last 6 months 25,598 85.3% 98

HH owns 2 TVs 3,943 25.9% 98

HH owns/leases any vehicle 12,584 82.5% 97

Went to fast food/drive-in restaurant 9+ times/mo 11,800 39.3% 97

HH owns 4+ TVs 2,919 19.1% 97

Used fish/seafood (fresh or frozen) in last 6 months 16,166 53.9% 96

Purchased bedding/bath goods in last 12 months 7,782 51.0% 96

Bought cell phone in last 12 months 10,372 34.6% 95

Usually use coupons for brands I buy often 5,376 17.9% 95

Bought any shoes in last 12 months 15,466 51.5% 94

Bought any fine jewelry in last 12 months 5,460 18.2% 94

Read any magazine (paper/electronic version) in last 6 months 25,544 85.1% 94

Bought any men's clothing in last 12 months 13,494 45.0% 93

Purchased cooking/serving product in last 12 months 3,468 22.7% 93

Had tune-up in last 12 months 8,336 27.8% 92

Drank bottled water/seltzer in last 6 months 18,024 60.1% 92

Average monthly credit card expenditures: <$111 3,274 10.9% 92

Bought any small kitchen appliance in last 12 months 3,111 20.4% 92

Carry medical/hospital/accident insurance 17,727 59.1% 92

Bought brewed coffee at convenience store in last 30 days 4,177 13.9% 91

Played a video/electronic game (portable) in last 12 months 1,222 4.1% 91

Average monthly credit card expenditures: $111-$225 1,765 5.9% 91

HH owns 3 TVs 2,985 19.6% 91

Bought a watch in last 12 months 3,112 10.4% 90

Usually buy items on credit rather than wait 3,092 10.3% 90

Usually pay more for environ safe product 3,406 11.3% 90

Went to family restaurant/steak house in last 6 months 20,515 68.4% 90

HH owns DVD/Blue-ray player 8,457 55.5% 90

Product/Consumer Behavior - Restaurant Expected Number of

Adults

Percent Market Potential

Index

Spent at fast food/drive-in last 6 months: <$11 1,620 5.4% 124

Spent at family rest/steak house last 6 months: <$31 2,630 8.8% 122

Spent at family rest/steak house last 6 months: $31-50 3,016 10.0% 118

Spent at fast food/drive-in last 6 months: $11-$20 2,713 9.0% 117


Fast food/drive-in last 6 months: breakfast 10,932 36.4% 110

Fast food/drive-in last 6 months: take-out/drive-thru 14,588 48.6% 104

Went to fast food/drive-in restaurant in last 6 mo 27,302 91.0% 101

Spent at fast food/drive-in last 6 months: $201+ 3,706 12.3% 101


Family restaurant/steak house last 6 months: lunch 5,709 19.0% 98

Fast food/drive-in last 6 months: weekday 17,490 58.3% 98

Went to fast food/drive-in restaurant 9+ times/mo 11,800 39.3% 97


Fast food/drive-in last 6 months: lunch 14,478 48.2% 96

Spent at fine dining rest in last 6 months: <$51 568 1.9% 95

Fast food/drive-in last 6 months: weekend 12,951 43.2% 94

Fast food/drive-in last 6 months: dinner 12,317 41.0% 93

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Went to family restaurant/steak house in last 6 mo 20,515 68.4% 90

Family restaurant/steak house last 6 months: weekday 8,619 28.7% 90

Product/Consumer Behavior - Recreation Expected Number of Adults/HHs


Index

HH owns ATV/UTV 1,857 12.2% 222

Participated in hunting with rifle in last 12 months 2,469 8.2% 179

Participated in hunting with shotgun in last 12 months 2,054 6.8% 170

Bought book last 12 months: mail order 1,075 3.6% 161

Bought for child last 12 months: electronic doll/animal 1,099 3.7% 153

Bought for child last 12 months: sound game 971 3.2% 150

Participated in archery in last 12 months 1,158 3.9% 140

Rented movie/oth video/30 days: western 1,353 4.5% 137

Participated in fishing (fresh water) in last 12 months 4,936 16.4% 133

Participated in horseback riding in last 12 months 946 3.2% 129

Purchased DVDs in last 30 days: 3+ 2,173 7.2% 129

Participated in target shooting in last 12 months 1,739 5.8% 128

Participated in auto racing in last 12 months 764 2.5% 127

Bought infant toy in last 12 months 2,503 8.3% 127

Bought for child last 12 months: girl action figure 1,102 3.7% 125

Did woodworking in last 12 months 1,600 5.3% 123

Bought for child last 12 months: bicycle 2,383 7.9% 121

Bought for child last 12 months: fashion doll 1,706 5.7% 121

Spent on toys/games for child last 12 months: $500+ 1,795 6.0% 120

Bought for child last 12 months: large/baby doll 2,410 8.0% 120

Bought for child last 12 months: model kit/set 869 2.9% 119

Purchased DVDs in last 30 days: 2 1,107 3.7% 118

Bought for child last 12 months: boy action figure 2,541 8.5% 118

Bought romance book in last 12 months 2,523 8.4% 117

Participated in boating (power) in last 12 months 1,821 6.1% 115

Participated in fishing (salt water) in last 12 months 1,394 4.6% 115

Attend sports events: high school sports 1,572 5.2% 114

Member of church board 1,069 3.6% 114

Spent on toys/games for child last 12 months: $50-99 914 3.0% 114

Attend sports events: auto racing (NASCAR) 685 2.3% 113

Member of veterans club 801 2.7% 113

Bought for child last 12 months: doll clothing 1,284 4.3% 113

Bought cookbook in last 12 months 3,085 10.3% 113

Bought for child last 12 months: doll accessories 1,209 4.0% 112

Bought book last 12 months: through book club 612 2.0% 111

Participate in indoor gardening/plant care 3,194 10.6% 110

Bought for child last 12 months: action game 863 2.9% 110

Spent on toys/games for child last 12 months: <$50 1,985 6.6% 108

Participated in motorcycling in last 12 months 982 3.3% 107

Attended country music performance in last 12 months 1,771 5.9% 107

Bought for child last 12 months: builder set 1,275 4.2% 107

Bought for child last 12 months: car 3,028 10.1% 107

Played computer game (online w/o software)/12 months 2,955 9.8% 106

Spent on sports/rec equip in last 12 months: $1-99 1,887 6.3% 105

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Played bingo in last 12 months 1,309 4.4% 105

Bought for child last 12 months: construction toy 1,556 5.2% 104

Bought for child last 12 months: electronic game 2,520 8.4% 104

Bought religious book (not bible) in last 12 mo 2,047 6.8% 104

Rented movie/oth video/30 days: family/children 3,435 11.4% 103

Bought any children`s toy/game in last 12 months 10,225 34.1% 103

Bought for child last 12 months: mechanical toy 1,112 3.7% 103

Participated in baseball in last 12 months 1,342 4.5% 100

Bought for child last 12 months: plush doll/animal 2,222 7.4% 100

Did bird watching in last 12 months 1,412 4.7% 99

Spent on toys/games for child last 12 months: $200-499 2,872 9.6% 99

Spent on toys/games for child last 12 months: $100-199 1,829 6.1% 98

Bought for child last 12 months: water toy 2,749 9.2% 98

Participated in basketball in last 12 months 2,410 8.0% 97

Did furniture refinishing in last 12 months 812 2.7% 97

Bought lottery ticket in last 12 months: Instant Game 4,948 16.5% 97

Bought for child last 12 months: word game 913 3.0% 97

Member of AARP 3,423 11.4% 96

Purchased DVDs in last 30 days: 1 1,091 3.6% 96

Played computer game (offline w/software)/12 months 2,028 6.8% 94

Bought lottery ticket in last 12 months: Daily Drawing 1,177 3.9% 94

Attended movie in last 90 days: once/week or more 646 2.2% 93

Rented movie/oth video/30 days: horror 2,609 8.7% 93

Bought pre-school toy in last 12 months 1,940 6.5% 92

Bought for child last 12 months: board game 2,785 9.3% 92

Member of fraternal order 727 2.4% 91

Bought lottery ticket in last 12 months: Powerball 5,160 17.2% 91

Played video/electronic game (portable) last 12 months 1,222 4.1% 91

Went on overnight camping trip in last 12 months 3,429 11.4% 90

Did crossword puzzle in last 12 months 3,072 10.2% 90

Bought mystery book in last 12 months 3,145 10.5% 90

Product/Consumer Behavior - Electronics Expected Number of Adults/HHs


Index

Connection to Internet at home: dial-up modem 1,165 3.9% 183

Purchased most recent HM computer at dept/discount store 1,847 12.1% 150

Connection to Internet at home: DSL 6,616 22.0% 131

Own Kodak camera 3,445 11.5% 129

Bought film in last 12 months 2,817 9.4% 124


Brand of computer HH owns: Compaq 886 5.8% 120

Spent on cameras in last 12 months: $1-99 3,394 11.3% 118

HH purchased 5+ video games in last 12 months 1,251 8.2% 117

Most recent HH TV purchase: regular screen (13-26 in) 2,542 16.7% 112

HH owns video game system: Nintendo DSi/DSi XL 890 5.8% 111

Spent on most recent home computer: <$500 2,341 15.4% 109

HH owns regular screen TV (13-26 in) 5,297 34.7% 108

Most recent HH TV purchase: large screen (27-35 in) 3,851 25.3% 108

Most recent HH TV purchase: miniature screen (<13 in) 266 1.7% 106

18

HH owns video game system: PlayStation 2 (PS2) 1,831 12.0% 105


HH owns miniature screen TV (<13 in) 844 5.5% 104

HH owns 1 TV 3,166 20.8% 103

Own Fujifilm camera 836 2.8% 102

Spent on cameras in last 12 months: $100-$199 1,728 5.8% 102

Bought memory card for camera in last 12 months 1,751 5.8% 101

Brand of computer HH owns: Acer 1,156 7.6% 101

HH purchased DVD/Blue-ray player in last 12 months 1,313 8.6% 100

HH owns large screen TV (27-35 in) 5,963 39.1% 100

Used website/search engine/30 days: ask.com 2,123 7.1% 100

HH owns 2 TVs 3,943 25.9% 98

HH owns 4+ TVs 2,919 19.1% 97

HH owns video game system: Sony PSP/PSPgo 482 3.2% 97

HH owns video game system: handheld 2,342 15.4% 95

Time online in a typical day: <0.5 hours 2,996 10.0% 94

Internet last 30 days: visited chat room 1,495 5.0% 94

Internet last 30 days: played games online 7,490 25.0% 94

Purchased most recent home computer 5+ years ago 1,121 7.4% 93

Most recent HH TV purchase: big screen (36-42 in) 3,176 20.8% 92

Own Sony camera 1,789 6.0% 91

HH owns 3 TVs 2,985 19.6% 91

HH owns DVD/Blue-ray player 8,457 55.5% 90

HH purchased portable GPS navigation device/12 mo 585 3.8% 90

HH owns video game system: Nintendo DS/DS Lite 925 6.1% 90

Product/Consumer Behavior - Health and Beauty Expected Number of

Adults


Index

Used denture cleaner in last 6 months 5,675 18.9% 181

Used denture adhesive/fixative in last 6 months 3,003 10.0% 164

Used prescription drug for diabetes (insulin dependent) 957 3.2% 159

Used last 6 months: toothache/gum/canker sore remedy 4,876 16.2% 158

Used prescription drug for rheumatoid arthritis 1,143 3.8% 154

Visited nurse practitioner in last 12 months 2,105 7.0% 151

Used last 6 months: hemorrhoid remedy 3,616 12.0% 151

Used prescription drug for backache/back pain 3,346 11.1% 146

Spent on eyeglasses in last 12 months: <$100 1,157 3.9% 140

Used prescription drug for anxiety/panic 1,888 6.3% 140

Used prescription drug for heartburn/acid reflux 2,542 8.5% 140

Used prescription drug for arthritis/osteoarthritis 1,291 4.3% 139

Used prescription drug for asthma 1,610 5.4% 136

Primary caregiver/caretaker 2,780 9.3% 133

Used prescription drug for diabetes (non-insulin depend) 1,507 5.0% 133

Filled prescription last 12 months: discount/dept store 1,767 5.9% 133

Used prescription drug for migraine headache 1,271 4.2% 132

Used body powder in last 6 months 9,379 31.3% 132

Diet control for salt restriction 1,230 4.1% 128

Used prescription drug for high blood pressure 5,148 17.2% 127

Visited doctor in last 12 months: cardiologist 2,453 8.2% 126

19

Used prescription drug for depression 2,373 7.9% 126

Diet control for blood sugar level 2,875 9.6% 125

Wear bi-focal 6,001 20.0% 125

Used last 6 months: laxative/fiber supplement 5,903 19.7% 125

Used prescription drug for urinary tract infection 1,050 3.5% 122

Used last 6 months: pain relieving rub/liquid/patch 8,076 26.9% 121

Used tooth whitener (gel) in last 6 months 693 2.3% 121

Used last 6 months: children`s cold tablets/liquids 4,992 16.6% 120

Used hair spray (at home) in last 6 months 12,102 40.3% 120

Used last 6 months: heartburn/indigestive/diarrhea remedy 15,649 52.1% 118

Used breath freshener in last 6 months: mints 6,319 21.1% 118

Used hair growth product in last 6 months 934 3.1% 118

Used doctor`s care/diet for diet method 955 3.2% 115

Used last 6 months: nasal spray 5,564 18.5% 115

Vitamin/dietary supplies used/6 months: B-12 2,781 9.3% 114

Used prescription drug for allergy/hay fever 1,867 6.2% 114

Used last 6 months: children`s cough syrup 4,783 15.9% 114

Used last 6 months: cough syrup/suppressant(non-prescription) 11,824 39.4% 114

Used breath freshener in last 6 months: spray/drops 603 2.0% 114

Filled prescription last 12 months: drug store/pharmacy 12,169 40.5% 113

Spent on eyeglasses in last 12 months: $200-$249 1,035 3.4% 112

Used prescription drug for sinus congestion/headache 1,261 4.2% 112

Used disposable razor in last 6 months 18,700 62.3% 112

Used toothpaste with baking soda in last 6 months 7,132 23.8% 111

Vitamin/dietary supplies used/6 months: Cultrate 600 781 2.6% 110

Wear transition lenses 1,811 6.0% 110

Used dental rinse in last 6 months 7,455 24.8% 110

Visited doctor in last 12 months: urologist 1,249 4.2% 109

Used last 6 months: sore throat remedy/cough drops 15,851 52.8% 109

Used last 12 months: sunburn remedy 4,589 15.3% 109

Visited doctor in last 12 months: 1-2 times 7,708 25.7% 108

Used prescription drug for high cholesterol 2,939 9.8% 108

Used last 6 months: sleeping aid/snore relief 2,715 9.0% 108

Used body wash/shower gel in last 6 months 19,003 63.3% 108

Visited doctor in last 12 months: ear/nose/throat 1,369 4.6% 107

Used breath freshener 8+ times in last 7 days 3,470 11.6% 107

Used hair conditioning treatment (at home)/6 mo 7,522 25.1% 107

Used toothpaste for sensitive teeth in last 6 mo 3,759 12.5% 107

Visited doctor in last 12 months: general/family 12,999 43.3% 106

Used last 6 months: adhesive bandages 17,797 59.3% 106

Used last 6 months: lactose intolerance product 1,251 4.2% 106

Used breath freshener in last 6 months 13,425 44.7% 106

Used personal foot care product in last 6 months 6,555 21.8% 106

Used shaving cream/gel in last 6 months 16,074 53.6% 106

Used toothpaste (gel) in last 6 months 8,127 27.1% 106

Used hair conditioner (at home) in last 6 months 19,075 63.6% 105

Used mouthwash in last 6 months 20,776 69.2% 105

Bought prescription eyewear: private eye doctor 7,599 25.3% 104

Used last 6 months: cold/sinus/allergy med (nonprescription) 15,218 50.7% 104

Used hair coloring product (at home) last 6 months 6,237 20.8% 104

20

Used mouthwash 8+ times in last 7 days 5,074 16.9% 104

Used breath freshener in last 6 months: gum 8,284 27.6% 103

Used lip care product in last 6 months 19,219 64.0% 103

Bought prescription eyewear: discount optical store 2,644 8.8% 102

Used last 6 months: athlete`s foot/medicated foot prod 3,219 10.7% 102

Used last 6 months: pain reliever/fever reducer (kids) 6,491 21.6% 102

Used deodorant/antiperspirant in last 6 months 28,242 94.1% 102

Used hand & body cream/lotion/oil in last 6 months 22,052 73.5% 102

Used shampoo (at home) in last 6 months 27,865 92.8% 102

Buy foods specifically labeled as sugar-free 3,090 10.3% 101

Used meal/dietary/weight loss supplement last 6 mo 2,289 7.6% 101

Used last 6 months: cotton swabs 14,925 49.7% 101

Used last 6 months: headache/pain reliever (non-prescription) 24,887 82.9% 101

Bought toothbrush in last 6 months 25,674 85.5% 101

Vitamin/dietary supplies used/6 months: B-6 613 2.0% 100

Visited doctor in last 12 months 22,690 75.6% 100

Used last 6 months: eye wash/drops 8,769 29.2% 100

Used last 6 months: medicated skin cream/lotion/spray 8,612 28.7% 100

Used liquid soap/hand sanitizer in last 6 months 23,367 77.9% 100

Used Weight Watchers as diet method 811 2.7% 99

Vitamin/dietary supplies used/6 months: E 1,139 3.8% 98

Visited doctor in last 12 months: physical therapist 1,351 4.5% 98

Wear regular/sun/tinted prescription eyeglasses 10,192 34.0% 98

Diet control for cholesterol level 2,627 8.8% 97

Used toothpaste in last 6 months 27,925 93.0% 97

Own elliptical 1,143 3.8% 96


Visited doctor in last 12 months: 6+ times 8,485 28.3% 96

Buy foods specifically labeled as low-carb 1,848 6.2% 95

Spent on eyeglasses in last 12 months: $100-$199 1,155 3.8% 95

Visited doctor in last 12 months: gastroenterologist 1,112 3.7% 94

Filled prescription last 12 months: supermarket 2,163 7.2% 94

Buy foods specifically labeled as low-sodium 2,824 9.4% 93

Visited doctor in last 12 months: eye 5,608 18.7% 92

Used hair styling gel/lotion/mousse in last 6 mo 9,617 32.0% 92

Professional service last 6 months: haircut 17,353 57.8% 92

Presently controlling diet 9,865 32.9% 91

Vitamin/dietary supplies used/6 months: B complex 561 1.9% 91

Used last 6 months: vitamins/nutritional supplies (kids) 3,970 13.2% 91

Used complexion care product in last 6 months 12,713 42.4% 90

Used electric shaver in last 6 months 4,896 16.3% 90

Used whitening toothpaste in last 6 months 8,939 29.8% 90

21

SECONDARY RETAIL TRADE AREA

MARKET PROFILE

Disposable Income

Census 2010 2015 2020 Population 50,822 52,811 55,120 Median Age 39.6 40.5 41.6 Households 19,879 20,673 21,588 Average Household Size

2.52 2.52 2.52

2015 Households by Disposable Income Number Percent

Total 20,673 100.0%

<$15,000 4,962 24.0%

$15,000-$24,999 3,793 18.3%

$25,000-$34,999 2,935 14.2%

$35,000-$49,999 2,599 12.6%

$50,000-$74,999 3,226 15.6%

$75,000-$99,999 1,466 7.1%

$100,000-$149,999 1,299 6.3%

$150,000-$199,999 188 0.9%

$200,000+ 205 1.0%

Median Disposable Income $29,616

Average Disposable Income $43,154

Number of Households

2015 Disposable Income by Age of Householder

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 788 2,760 2,973 3,634 4,230 3,519 2,769

<$15,000 263 609 472 655 1,099 884 981

$15,000-$24,999 192 406 428 528 746 730 763

$25,000-$34,999 131 437 433 456 570 556 351

$35,000-$49,999 90 408 456 483 514 442 205

$50,000-$74,999 62 487 639 753 628 446 211

$75,000-$99,999 27 216 284 317 298 211 113

$100,000-$149,999 21 154 196 333 278 200 118

$150,000-$199,999 0 18 28 57 44 28 14

$200,000+ 2 24 37 53 53 23 14

Median Disposable Income $20,700 $32,864 $38,976 $39,486 $28,988 $27,021 $18,977

Average Disposable Income $29,246 $43,800 $49,634 $52,070 $43,691 $39,763 $31,298

Recreation Expenditures

Spending Potential Index


Total

Purchase of RVs or Boats 104 $174.57 $3,608,947

Other Sports Equipment 96 $7.70 $159,151

Hunting and Fishing Equipment 93 $39.17 $809,851

Rental/Repair of Sports/Recreation/Exercise Equipment

92 $2.83 $58,592

Exercise Equipment and Gear, Game Tables 88 $67.41 $1,393,514

Water Sports Equipment 85 $5.51 $113,989

22

Winter Sports Equipment 78 $4.69 $96,871

Film Processing 74 $9.08 $187,648 Magazine/Newspaper Subscriptions 71 $38.45 $794,907

Magazine/Newspaper Single Copies 70 $10.89 $225,074

Rental of Video Cassettes and DVDs 68 $15.97 $330,182



Household Expenditures

Spending Potential

Index


Total

Bottled Gas 157 $111.94 $2,314,068

Coal/Wood/Other Fuel 155 $18.67 $385,866

Rental of Furniture 154 $11.29 $233,389

Water Softening Services 119 $7.55 $156,064

Window Air Conditioners 112 $7.50 $155,059

Power Tools 101 $52.84 $1,092,354

Ground Rent 94 $65.72 $1,358,603

Maintenance and Remodeling Materials 94 $280.59 $5,800,534

Electricity 88 $1,709.37 $35,337,898

Clothes Dryers 88 $29.46 $609,126

Telephones and Accessories 86 $43.04 $889,699

Termite/Pest Control 85 $28.55 $590,221

Homeowners Insurance 84 $405.44 $8,381,631

Rent Received as Pay 84 $97.62 $2,018,172

Laundry and Cleaning Supplies 84 $173.15 $3,579,461

Materials for Slipcovers/Curtains 80 $8.97 $185,503

Lawn and Garden 79 $343.79 $7,107,199

Hand Tools 79 $6.87 $141,961

PC Repair (Personal Use) 78 $6.41 $132,560

Phone Services 78 $1,307.91 $27,038,326

Other HH Products (2) 78 $261.70 $5,410,223

Curtains and Draperies 78 $11.35 $234,537

Laundry and Cleaning Equipment 78 $19.66 $406,488

Appliance Rental and Repair 77 $18.67 $385,904

Other Bedroom Furniture 77 $70.69 $1,461,464

Refrigerators and Freezers 76 $59.28 $1,225,428

Clocks and Other Household Decorations 76 $126.95 $2,624,408

Postage and Stationery 75 $135.10 $2,792,962

Living Room Tables and Chairs 74 $48.67 $1,006,151

Clothes Washers 74 $34.81 $719,628

Electric Floor Cleaning Equipment 74 $16.36 $338,310

Grills and Outdoor Equipment 74 $29.13 $602,196

Property Management and Security 73 $23.24 $480,497

Home Security System Services 73 $26.68 $551,582

Cooking Stoves and Ovens 73 $27.10 $560,267

Small Appliances 73 $33.37 $689,800

Other Household Items (4) 73 $68.97 $1,425,792

Internet Services Away from Home 72 $7.55 $156,043

Water and Other Public Services 71 $498.49 $10,305,360

Computer Information Services 70 $310.75 $6,424,157

Closet and Storage Items 70 $14.12 $291,837

23



Medical Expenditures

Spending Potential

Index


Total

Medicare Prescription Drug Premium 101 $88.69 $1,833,580

Hospital Room and Hospital Services 93 $188.13 $3,889,124

Prescription Drugs 89 $444.48 $9,188,699

Lab Tests, X-Rays 88 $59.28 $1,225,550

Convalescent or Nursing Home Care 88 $27.67 $572,058

Nonprescription Drugs 88 $113.74 $2,351,275

Nonprescription Vitamins 84 $58.85 $1,216,608

Eye Care Services 83 $45.62 $943,175

Hearing Aids 81 $21.92 $453,055

Eyeglasses and Contact Lenses 75 $67.32 $1,391,793

Other Medical Supplies (2) 74 $47.89 $989,948

Medical Equipment for General Use 72 $4.36 $90,154



Retail Expenditures

Spending Potential

Index


Total

Recreational Vehicles and Fees (5) 90 $197.08 $4,074,320

Pets 88 $501.99 $10,377,698

Cable and Satellite Television Services 81 $725.93 $15,007,172

Rental and Repair of TV/Radio/Sound Equipment

81 $4.38 $90,584

Sports/Recreation/Exercise Equipment (6) 81 $152.83 $3,159,423

Nonalcoholic Beverages at Home 79 $393.93 $8,143,796

Meats, Poultry, Fish, and Eggs 77 $888.74 $18,373,014

Dairy Products 77 $432.85 $8,948,315

Snacks and Other Food at Home (10) 77 $1,390.08 $28,737,141

Food at Home 76 $3,951.05 $81,679,955

TV/Video/Audio 75 $983.96 $20,341,498

Bakery and Cereal Products 75 $550.34 $11,377,108

Footwear 73 $331.86 $6,860,589

Satellite Dishes 73 $1.14 $23,507

Video Game Hardware/Accessories 72 $16.53 $341,654

Children's 70 $260.74 $5,390,371

Fruits and Vegetables 70 $689.03 $14,244,377

24

SECONDARY RETAIL TRADE AREA

MARKET POTENTIAL ANALYSIS

Product/Consumer Behavior - Retail Expected Number of Adults/HHs

Percent of Adults/HHs

Market Potential

Index

HH has satellite dish 8,498 41.1% 161

Bought cigarettes at convenience store in last 30 days

7,630 19.0% 145

Spent at convenience store in last 30 days: $100+

11,407 28.4% 123

Buying American is important to me 21,292 53.0% 123

Household owns any dog 9,951 48.1% 121

Used turkey (fresh or frozen) in last 6 months 8,816 22.0% 120


Drank regular cola in last 6 months 21,721 54.1% 118

Spent at convenience store in last 30 days: $40-$50

3,597 9.0% 117

Bought/changed motor oil in last 12 months 23,062 57.4% 116

Bought gas at convenience store in last 30 days 15,203 37.9% 114

Number of cell phones in household: 1 7,529 36.4% 113

Household owns any cat 5,271 25.5% 112

Price is usually more important than brand name 12,127 30.2% 110

Household owns any pet 11,946 57.8% 109

Usually value green products over convenience 4,464 11.1% 109

Spent <$500 on most recent home computer 3,055 14.8% 105

Used beef (fresh/frozen) in last 6 months 30,167 75.1% 105

Read any daily newspaper (paper version) 11,844 29.5% 105

Am interested in how to help the environment 7,004 17.4% 104

Bought any large kitchen appliance in last 12 months

2,735 13.2% 103

Fast food/drive-in last 6 months: take-out/drive-thru

19,362 48.2% 103

HH owns 1 TV 4,281 20.7% 103


Used bread in last 6 months 38,771 96.6% 102

Have auto insurance: 1 vehicle in household covered

6,645 32.1% 102

Usually buy based on quality - not price 7,236 18.0% 101

Spent at convenience store in last 30 days: $51-$99

1,822 4.5% 100

Used fresh milk in last 6 months 36,082 89.9% 100

Currently carry life insurance 17,474 43.5% 100

Likely to buy a brand that supports a charity 13,781 34.3% 100

Went to fast food/drive-in restaurant in last 6 months

36,381 90.6% 100

Bought clothing for child <13 years in last 6 months

11,173 27.8% 99

Visited a doctor in last 12 months 30,175 75.2% 99

Bought any women's clothing in last 12 months 17,584 43.8% 98

Used chicken (fresh or frozen) in last 6 months 28,176 70.2% 98

Used fresh fruit/vegetables in last 6 months 34,145 85.0% 98

Any home improvement in last 12 months 5,570 26.9% 98

25

Went to fast food/drive-in restaurant 9+ times/mo

15,996 39.8% 98

Bought any fine jewelry in last 12 months 7,593 18.9% 97

Bought gasoline in last 6 months 33,142 82.5% 97

Bought memory card for camera in last 12 months

2,244 5.6% 97

Shopped at convenience store in last 6 months 23,643 58.9% 97

Used fish/seafood (fresh or frozen) in last 6 months

21,853 54.4% 97

Usually use coupons for brands I buy often 7,313 18.2% 97

HH owns 4+ TVs 3,962 19.2% 97

Carry homeowner insurance 18,323 45.6% 96

Have auto insurance: 3+ vehicles in household covered

4,377 21.2% 96


HH owns 2 TVs 5,244 25.4% 96

HH owns/leases any vehicle 16,690 80.7% 95

Purchased bedding/bath goods in last 12 months 10,485 50.7% 95

Usually pay more for environ safe product 4,766 11.9% 94

Read any magazine (paper/electronic version) in last 6 months

34,303 85.4% 94

Bought any shoes in last 12 months 20,418 50.9% 93

Bought a watch in last 12 months 4,301 10.7% 93

Drank bottled water/seltzer in last 6 months 24,417 60.8% 93

Bought cell phone in last 12 months 13,698 34.1% 93

Usually buy items on credit rather than wait 4,245 10.6% 93

Bought any men's clothing in last 12 months 17,797 44.3% 92

Purchased cooking/serving product in last 12 months

4,613 22.3% 92

HH owns 3 TVs 4,083 19.8% 92

Had tune-up in last 12 months 10,930 27.2% 90

Played a video/electronic game (portable) in last 12 months

1,619 4.0% 90

Avg monthly credit card expenditures: <$111 4,269 10.6% 90

Carry medical/hospital/accident insurance 23,309 58.1% 90

Went to family restaurant/steak house in last 6 months

27,460 68.4% 90

Product/Consumer Behavior - Restaurants Expected Number of Adults


Index

Spent at fast food/drive-in last 6 months: <$11 2,186 5.4% 125

Spent at family rest/steak house last 6 months: <$31

3,514 8.8% 121

Spent at family rest/steak house last 6 months: $31-50

4,022 10.0% 118

Spent at fast food/drive-in last 6 months: $11-$20

3,615 9.0% 117


5,319 13.2% 110

Fast food/drive-in last 6 months: breakfast 14,581 36.3% 110

Fast food/drive-in last 6 months: take-out/drive-thru

19,362 48.2% 103

Went to fast food/drive-in restaurant in last 6 mo 36,381 90.6% 100

Went to fast food/drive-in restaurant 9+ times/mo

15,996 39.8% 98

Family restaurant/steak house last 6 months: lunch

7,540 18.8% 97

Spent at fine dining rest in last 6 months: <$51 774 1.9% 97

26


Fast food/drive-in last 6 months: weekday 22,919 57.1% 96


6,340 15.8% 95

Spent at fast food/drive-in last 6 months: $201+ 4,653 11.6% 95

Fast food/drive-in last 6 months: lunch 19,020 47.4% 94

Fast food/drive-in last 6 months: weekend 17,241 42.9% 94

Fast food/drive-in last 6 months: dinner 16,165 40.3% 91

Went to family restaurant/steak house in last 6 mo

27,460 68.4% 90

Family restaurant/steak house last 6 months: weekday

11,257 28.0% 88

Product/Consumer Behavior - Electronics Expected Number of Adults/HHs


Index

Connection to Internet at home: dial-up modem 1,564 3.9% 183

Purchased most recent HM computer at dept/discount store

2,360 11.4% 141

Own Kodak camera 4,456 11.1% 125

Connection to Internet at home: DSL 8,373 20.9% 124

Bought film in last 12 months 3,697 9.2% 121


Brand of computer HH owns: Compaq 1,153 5.6% 115

Spent on cameras in last 12 months: $1-99 4,390 10.9% 114

Most recent HH TV purchase: regular screen (13-26 in)

3,450 16.7% 112

HH purchased 5+ video games in last 12 months 1,624 7.9% 112

Most recent HH TV purchase: large screen (27-35 in)

5,112 24.7% 106

HH owns video game system: Nintendo DSi/DSi XL

1,152 5.6% 106

Spent on most recent home computer: <$500 3,055 14.8% 105

HH owns regular screen TV (13-26 in) 7,008 33.9% 105

Most recent HH TV purchase: miniature screen (<13 in)

357 1.7% 105

HH owns 1 TV 4,281 20.7% 103

HH owns miniature screen TV (<13 in) 1,130 5.5% 103

HH owns video game system: PlayStation 2 (PS2) 2,449 11.8% 103


Brand of computer HH owns: Acer 1,578 7.6% 101

HH purchased DVD/Blu-ray player in last 12 months

1,796 8.7% 101

Spent on cameras in last 12 months: $100-$199 2,259 5.6% 100

Own Fujifilm camera 1,087 2.7% 99

HH owns large screen TV (27-35 in) 7,942 38.4% 98

Used website/search engine/30 days: ask.com 2,791 7.0% 98

Bought memory card for camera in last 12 months

2,244 5.6% 97

HH owns 4+ TVs 3,962 19.2% 97

Internet last 30 days: visited chat room 2,078 5.2% 97

HH owns 2 TVs 5,244 25.4% 96

HH owns video game system: Sony PSP/PSPgo 651 3.1% 96

Internet last 30 days: played games online 10,059 25.1% 95

HH owns 3 TVs 4,083 19.8% 92

Time online in a typical day: <0.5 hours 3,945 9.8% 92

27

HH owns video game system: handheld 3,053 14.8% 91

Purchased most recent home computer 5+ years ago

1,478 7.1% 90

Most recent HH TV purchase: big screen (36-42 in)

4,198 20.3% 90

HH owns video game system: Xbox 360 3,381 16.4% 90

Product/Consumer Behavior - Health and Beauty Expected Number of

Adults


Index

Used prescription drug for diabetes (insulin dependent)

1,308 3.3% 162

Used prescription drug for rheumatoid arthritis 1,570 3.9% 158

Visited nurse practitioner in last 12 months 2,727 6.8% 147

Used prescription drug for backache/back pain 4,469 11.1% 146

Spent on eyeglasses in last 12 months: <$100 1,547 3.9% 140

Used prescription drug for arthritis/osteoarthritis 1,728 4.3% 139

Used prescription drug for asthma 2,147 5.3% 135

Used prescription drug for heartburn/acid reflux 3,296 8.2% 135

Diet control for salt restriction 1,722 4.3% 134

Used prescription drug for migraine headache 1,715 4.3% 133

Used prescription drug for anxiety/panic 2,380 5.9% 132

Used prescription drug for diabetes (non-insulin depend)

1,998 5.0% 132

Filled prescription last 12 months: discount/dept store

2,318 5.8% 131

Diet control for blood sugar level 3,898 9.7% 127

Used prescription drug for high blood pressure 6,905 17.2% 127

Visited doctor in last 12 months: cardiologist 3,211 8.0% 123

Wear bi-focals 7,901 19.7% 123

Used prescription drug for depression 3,040 7.6% 121

Used doctor`s care/diet for diet method 1,322 3.3% 119

Used prescription drug for urinary tract infection 1,370 3.4% 119

Visited doctor in last 12 months: ear/nose/throat 1,948 4.9% 114

Used prescription drug for allergy/hay fever 2,503 6.2% 114

Used prescription drug for sinus congestion/headache

1,714 4.3% 114

Filled prescription last 12 months: drug store/pharmacy

16,149 40.2% 112

Visited doctor in last 12 months: urologist 1,702 4.2% 111

Spent on eyeglasses in last 12 months: $200-$249

1,355 3.4% 110


Used prescription drug for high cholesterol 3,904 9.7% 107

Wear transition lenses 2,336 5.8% 106

Used meal/dietary/weight loss supplement last 6 mo

3,180 7.9% 105

Used last 6 months: adhesive bandages 23,477 58.5% 105

Visited doctor in last 12 months: general/family 16,849 42.0% 103

Bought prescription eyewear: discount optical ctr 3,551 8.8% 103

Bought prescription eyewear: private eye doctor 9,939 24.8% 102

Diet control for cholesterol level 3,665 9.1% 101

Buy foods specifically labeled as sugar-free 4,051 10.1% 99

Visited doctor in last 12 months 30,175 75.2% 99

Visited doctor in last 12 months: physical therapist

1,837 4.6% 99

28

Used Weight Watchers as diet method 1,068 2.7% 98

Visited doctor in last 12 months: gastroenterologist

1,548 3.9% 98

Buy foods specifically labeled as low-sodium 3,887 9.7% 96


Visited doctor in last 12 months: 6+ times 11,164 27.8% 95

Wear regular/sun/tinted prescription eyeglasses 13,313 33.2% 95

Spent on eyeglasses in last 12 months: $100-$199

1,539 3.8% 95

Visited doctor in last 12 months: eye 7,640 19.0% 94

Buy foods specifically labeled as low-carb 2,417 6.0% 93

Own elliptical 1,461 3.6% 92

Presently controlling diet 13,212 32.9% 91

Typically spend 1-2 hours exercising per week 7,274 18.1% 90

Filled prescription last 12 months: supermarket 2,773 6.9% 90

29

PRIMARY RETAIL TRADE AREA PROFILE Population by Race Number Percent

Total 37,781 100.0%

Population Reporting One Race 37,237 98.6%

White 26,036 68.9%

Black 7,500 19.9%

American Indian 135 0.4%

Asian 128 0.3%

Pacific Islander 1 0.0%

Some Other Race 3,437 9.1%

Population Reporting Two or More Races 544 1.4%

Total Hispanic Population 4,969 13.2%

Population by Sex

Number Percent

Male 18,582 49.2%

Female 19,199 50.8%

Population by Age Number Percent

Total 37,780 100.0%

Age 0 - 4 2,687 7.1%

Age 5 - 9 2,681 7.1%

Age 10 - 14 2,593 6.9%

Age 15 - 19 2,608 6.9%

Age 20 - 24 2,202 5.8%

Age 25 - 29 2,089 5.5%

Age 30 - 34 2,095 5.5%

Age 35 - 39 2,188 5.8%

Age 40 - 44 2,281 6.0%

Age 45 - 49 2,516 6.7%

Age 50 - 54 2,702 7.2%

Age 55 - 59 2,337 6.2%

Age 60 - 64 2,289 6.1%

Age 65 - 69 1,944 5.1%

Age 70 - 74 1,652 4.4%

Age 75 - 79 1,227 3.2%

Age 80 - 84 880 2.3%

Age 85+ 812 2.1%

Age 18+ 28,219 74.7%

Age 65+ 6,515 17.2%

30

Median Age by Sex and Race/Hispanic Origin Number

Total Population 39.4

Male 38.3

Female 40.5

White Alone 43.6

Black Alone 37.6

American Indian Alone 36.4

Asian Alone 35.8

Pacific Islander Alone 77.5

Some Other Race Alone 23.1

Two or More Races 19.1

Hispanic Population 23.0

Households by Type Number Percent

Total 14,561 100.0%

Households with 1 Person 3,895 26.8%

Households with 2+ People 10,666 73.3%

Family Households 10,110 69.4%

Husband-wife Families 7,408 50.9%

With Own Children 2,793 19.2%

Other Family (No Spouse Present) 2,702 18.6%


Nonfamily Households 556 3.8%

All Households with Children 4,883 33.5%

Multigenerational Households 688 4.7%

Unmarried Partner Households 737 5.1%

Male-female 630 4.3%

Same-sex 107 0.7%

Average Household Size 2.56

Family Households by Size Number Percent

Total 10,111 100.0%

2 People 4,480 44.3%

3 People 2,230 22.1%

4 People 1,748 17.3%

5 People 994 9.8%

6 People 377 3.7%

7+ People 282 2.8%

Average Family Size 3.10

31

Nonfamily Households by Size Number Percent

Total 4,451 100.0%

1 Person 3,895 87.5%

2 People 440 9.9%

3 People 70 1.6%

4 People 30 0.7%

5 People 9 0.2%

6 People 6 0.1%

7+ People 1 0.0%

Average Nonfamily Size 1.17

Population by Relationship and Household Type Number Percent

Total 37,781 100.0%

In Households 37,305 98.7%

In Family Households 32,101 85.0%

Householder 10,131 26.8%

Spouse 7,428 19.7%

Child 12,214 32.3%

Other relative 1,551 4.1%

Nonrelative 777 2.1%

In Nonfamily Households 5,204 13.8%

In Group Quarters 476 1.3%

Institutionalized Population 466 1.2%

Noninstitutionalized Population 10 0.0%

Family Households by Age of Householder Number Percent

Total 10,109 100.0%

Householder Age 15 - 44 3,929 38.9%




Householder Age 75+ 906 9.0%

Nonfamily Households by Age of Householder Number Percent

Total 4,452 100.0%

Householder Age 15 - 44 859 19.3%




Householder Age 75+ 1,053 23.7%

32

Households by Race of Householder Number Percent

Total 14,559 100.0%

Householder is White Alone 10,537 72.4%

Householder is Black Alone 2,963 20.4%

Householder is American Indian Alone 46 0.3%

Householder is Asian Alone 32 0.2%

Householder is Pacific Islander Alone 0 0.0%

Householder is Some Other Race Alone 852 5.9%

Householder is Two or More Races 129 0.9%

Households with Hispanic Householder 1,217 8.4%

Husband-wife Families by Race of Householder Number Percent

Total 7,409 100.0%


Householder is Black Alone 858 11.6%






Husband-wife Families with Hispanic Householder 790 10.7%

Other Families (No Spouse) by Race of Householder Number Percent

Total 2,700 100.0%








Other Families with Hispanic Householder 217 8.0%

Nonfamily Households by Race of Householder Number Percent

Total 4,452 100.0%







33

Total Housing Units by Occupancy Number Percent

Total 18,084 100.0%

Occupied Housing Units 14,561 80.5%

Vacant Housing Units

For Rent 406 2.2%

Rented, not Occupied 23 0.1%

For Sale Only 140 0.8%

Sold, not Occupied 148 0.8%

For Seasonal/Recreational/Occasional Use 1,422 7.9%

For Migrant Workers 7 0.0%

Other Vacant 1,377 7.6%

Total Vacancy Rate 19.1%

Households by Tenure and Mortgage Status Number Percent

Total 14,561 100.0%

Owner Occupied 10,927 75.0%

Owned with a Mortgage/Loan 4,134 28.4%

Owned Free and Clear 6,793 46.7%


Renter Occupied 3,634 25.0%


Owner-occupied Housing Units by Race of Householder

Number Percent

Total 10,926 100.0%








Owner-occupied Housing Units with Hispanic Householder

694 6.4%

Renter-occupied Housing Units by Race of Householder

Number Percent

Total 3,635 100.0%





34

Average Household Size by Race/Hispanic Origin of Householder

Number

Householder is White Alone 2.45

Householder is Black Alone 2.51

Householder is American Indian Alone 2.87

Householder is Asian Alone 3.13

Householder is Pacific Islander Alone 0.00

Householder is Some Other Race Alone 4.02

Householder is Two or More Races 2.74

Householder is Hispanic 3.94

35

SECONDARY RETAIL TRADE AREA PROFILE Population by Race Number Percent

Total 50,822 100.0%

Population Reporting One Race 50,143 98.7%

White 32,440 63.8%

Black 13,839 27.2%

American Indian 186 0.4%

Asian 157 0.3%

Pacific Islander 3 0.0%

Some Other Race 3,518 6.9%

Population Reporting Two or More Races 679 1.3%

Total Hispanic Population 5,262 10.4%

Population by Sex Number Percent

Male 24,746 48.7%

Female 26,076 51.3%

Population by Age Number Percent

Total 50,820 100.0%

Age 0 - 4 3,604 7.1%

Age 5 - 9 3,513 6.9%

Age 10 - 14 3,492 6.9%

Age 15 - 19 3,559 7.0%

Age 20 - 24 2,980 5.9%

Age 25 - 29 2,846 5.6%

Age 30 - 34 2,789 5.5%

Age 35 - 39 2,851 5.6%

Age 40 - 44 3,020 5.9%

Age 45 - 49 3,408 6.7%

Age 50 - 54 3,726 7.3%

Age 55 - 59 3,276 6.4%

Age 60 - 64 3,088 6.1%

Age 65 - 69 2,650 5.2%

Age 70 - 74 2,156 4.2%

Age 75 - 79 1,597 3.1%

Age 80 - 84 1,173 2.3%

Age 85+ 1,094 2.2%

Age 18+ 37,996 74.8%

Age 65+ 8,670 17.1%

36

Median Age by Sex and Race/Hispanic Origin Number

Total Population 39.6

Male 38.4

Female 40.7

White Alone 44.5

Black Alone 35.0

American Indian Alone 41.5

Asian Alone 36.6

Pacific Islander Alone 52.5

Some Other Race Alone 23.1

Two or More Races 19.7

Hispanic Population 23.4

Households by Type Number Percent

Total 19,879 100.0%

Households with 1 Person 5,480 27.6%

Households with 2+ People 14,399 72.4%

Family Households 13,671 68.8%

Husband-wife Families 9,528 47.9%


Other Family (No Spouse Present) 4,144 20.8%


Nonfamily Households 728 3.7%

All Households with Children 6,578 33.1%

Multigenerational Households 951 4.8%

Unmarried Partner Households 1,021 5.1%

Male-female 887 4.5%

Same-sex 134 0.7%


Family Households by Size Number Percent

Total 13,672 100.0%

2 People 6,145 44.9%

3 People 3,066 22.4%

4 People 2,341 17.1%

5 People 1,263 9.2%

6 People 483 3.5%

7+ People 374 2.7%

Average Family Size 3.07

37

Nonfamily Households by Size Number Percent

Total 6,208 100.0%

1 Person 5,480 88.3%

2 People 595 9.6%

3 People 80 1.3%

4 People 36 0.6%

5 People 10 0.2%

6 People 6 0.1%

7+ People 1 0.0%

Average Nonfamily Size 1.15

Population by Relationship and Household Type Number Percent

Total 50,822 100.0%

In Households 50,154 98.7%

In Family Households 42,996 84.6%

Householder 13,691 26.9%

Spouse 9,543 18.8%

Child 16,577 32.6%

Other relative 2,119 4.2%

Nonrelative 1,065 2.1%

In Nonfamily Households 7,158 14.1%

In Group Quarters 668 1.3%

Institutionalized Population 642 1.3%

Noninstitutionalized Population 26 0.1%

Family Households by Age of Householder Number Percent

Total 13,672 100.0%






Nonfamily Households by Age of Householder Number Percent

Total 6,208 100.0%






38

Households by Race of Householder Number Percent

Total 19,880 100.0%








Households with Hispanic Householder 1,309 6.6%

Husband-wife Families by Race of Householder Number Percent

Total 9,527 100.0%








Husband-wife Families with Hispanic Householder 831 8.7%

Other Families (No Spouse) by Race of Householder Number Percent

Total 4,143 100.0%








Other Families with Hispanic Householder 235 5.7%

Nonfamily Households by Race of Householder Number Percent

Total 6,208 100.0%







39

Total Housing Units by Occupancy Number Percent

Total 24,789 100.0%

Occupied Housing Units 19,879 80.2%

Vacant Housing Units

For Rent 532 2.1%

Rented, not Occupied 37 0.1%

For Sale Only 186 0.8%

Sold, not Occupied 168 0.7%

For Seasonal/Recreational/Occasional Use 2,028 8.2%

For Migrant Workers 21 0.1%

Other Vacant 1,938 7.8%

Total Vacancy Rate 19.3%

Households by Tenure and Mortgage Status Number Percent

Total 19,879 100.0%

Owner Occupied 14,648 73.7%

Owned with a Mortgage/Loan 5,624 28.3%

Owned Free and Clear 9,024 45.4%


Renter Occupied 5,231 26.3%


Owner-occupied Housing Units by Race of Householder

Number Percent

Total 14,646 100.0%








Owner-occupied Housing Units with Hispanic Householder

744 5.1%

Renter-occupied Housing Units by Race of Householder

Number Percent

Total 5,231 100.0%





40

Average Household Size by Race/Hispanic Origin of Householder

Number

Householder is White Alone 2.41

Householder is Black Alone 2.54

Householder is American Indian Alone 2.57

Householder is Asian Alone 3.08

Householder is Pacific Islander Alone 5.00

Householder is Some Other Race Alone 4.00

Householder is Two or More Races 2.64

Householder is Hispanic 3.87

41

Retail Market Profile

Retail Leakage Analysis

15 Minute Radius

*The Industry Groups listed below, are our most significant and popular Retail Leakages.

Industry Group Demand (Retail Potential)

Supply (Retail Sales)

Retail Gap Leakage/Surplus Factor

# of Businesses

Health & Personal Care Stores $7,144,729 $6,393,140 $751,589 5.6 5

Shoe Stores $606,154 $478,826 $127,328 11.7 1

Jewelry, Luggage & Leather Goods Stores

$666,437 $237,539 $428,898 47.4 1

Book, Periodical & Musical Stores $411,278 $172,369 $238,909 40.9 1

Other General Merchandise Stores $10,667,951 $2,782,586 $7,885,365 58.6 3

20 Minute Radius

Industry Group Demand

(Retail Potential)

Supply

(Retail Sales)

Retail Gap Leakage/Surplus

Factor

# of

Businesses

Health & Personal Care Stores $12,202,403 $7,580,512 $4,621,891 23.4 6

Shoe Stores $1,010,358 $478,826 $531,532 35.7 1


$1,010,358 $329,927 $758,348 53.5 1


Full-Service Restaurants $5,489,771 $5,078,485 $411,286 3.9 11

Limited-Service Eating Places $8,421,584 $7,530,785 $890,799 5.6 11

Special Food Services $361,010 $168,344 $192,666 36.4 1

42

25 Minute Radius

Industry Group Demand

(Retail Potential)

Supply

(Retail Sales)

Retail Gap Leakage/Surplus

Factor # of

Businesses

Other Motor Vehicle Dealers $3,396,480 $2,690,825 $705,655 11.6 4

Electronic & Appliance Stores $5,222,304 $4,655,492 $566,812 5.7 11

Health & Personal Care Stores $17,584,141 $9,910,234 $7,673,907 27.9 7

Shoe Stores $1,429,787 $478,826 $950,961 49.8 1


$1,530,795 $341,422 $1,189,373 63.5 2

Book, Periodical & Music Stores $957,792 $185,344 $772,448 67.6 1


Food Services & Drinking Places $21,363,154 $15,788,844 $5,574,310 15.0 31

Full-Service Restaurants $7,800,206 $5,195,235 $2,604,971 20.0 12

Limited-Service Eating Places $11,901,490 $9,123,249 $2,778,241 13.2 13

Special Food Services $531,965 $186,462 $345,503 48.1 1

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