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  • 1

    City Of Center, Texas

    “Retail Recruitment Data”

    Prepared for

    January 2016

  • 2

    TABLE OF CONTENTS

    INTRODUCTION………………………………………………………………………….. 3

    PRIMARY RETAIL TRADE AREA PROFILE.......................................................... 4

    SECONDARY RETAIL TRADE AREA PROFILE…………………………………..... 5

    DEMOGRAPHICS………………………………………………….…………………….. 6

    TAPESTRY PROFILE………………………………………………………………….... 7

    PRIMARY RETAIL TRADE AREA (MARKET PROFILE)…………………………... 11

    PRIMARY RETAIL TRADE AREA (MARKET POTENTIAL ANALSIS)…………... 14

    SECONDARY RETAIL TRADE AREA (MARKET PROFILE)……………………… 21

    SECONDARY RETAIL TRADE AREA (MARKET POTENTIAL ANALYSIS)……. 24

    PRIMARY RETAIL TRADE AREA PROFILE……………………………………...…. 29

    SECONDARY RETAIL TRADE PROFILE…………………………………………… 35

    RETAIL MARKET PROFILE….............................................................................. 41

  • 3

    INTRODUCTION

    Center is located in Shelby County, Texas, near the northern part of Toledo Bend

    Reservoir, approximately 15 miles from the Louisiana border. It’s home to over 5,500

    people and has many job opportunities to offer.

    This study analyzes the demographic, psychographic, and market data that a retail and

    restaurant business may need to make a location decision.*

    Please take time to read and acknowledge the thought of your business coming to

    Center, Texas.

    *Source: ESRI Business Analyst Online

    Historic Shelby County Courthouse – Downtown Center

  • 4

    PRIMARY RETAIL TRADE AREA PROFILE

    The Center, Texas, primary detail trade area is 1,417.61 square miles with a 2010 population of 37,781.

  • 5

    SECONDARY RETAIL TRADE AREA PROFILE

    The secondary retail trade area is 1,825.45 square miles with a 2010 population of 50,822

  • 6

    DEMOGRAPHICS Center Primary

    RTD Secondary

    RTA

    Population 5,232 37,781 50,822 Households 1,913 14,561 19,879 Housing Units 2,133 18,009 24,643 Population by Race 100.0% 100.0%

    Total 98.6% 98.7% Population Reporting One Race

    68.9% 63.8%

    White 45.8% 19.9% 27.2% Black 33.1% 0.4% 0.4%

    American Indian 0.3% 0.3% 0.3% Asian 0.8% 0.0% 0.0% Pacific Islander 0.0% 9.1% 6.9% Some Other Race 1.7% 1.4% 1.3% Total Hispanic Population 26.1% 13.2% 10.4%

    Population by Sex Male 47.9% 49.2% 48.7% Female 52.1% 50.8% 51.3% Median Age Total Population 34.0 39.4 39.6 Male 30.8 38.3 38.4 Female 36.9 40.5 40.7

  • 7

    TAPESTRY PROFILES

    Primary Retail Trade Area

    2015 Households 2015 US Households

    Rank Tapestry Segment Percent Cumulative Percent

    Percent Cumulative Percent

    1 Diners & Miners 30.3 30.3 1.7 1.7 2 Rooted Rural 16.4 46.7 2.0 3.7 3 Southern Satellites 13.2 59.9 3.2 6.9 4 Rural Bypasses 11.5 71.4 1.4 8.3 5 Prairie Living 6.1 77.5 2.2 10.5

    Subtotal 77.5% 10.5%

    Secondary Retail Trade Area

    2015 Households 2015 US Households

    Rank Tapestry Segment Percent Cumulative Percent

    Percent Cumulative Percent

    1 Diners & Miners 26.0 26.0 1.7 1.7 2 Rooted Rural 15.3 41.3 2.0 3.7 3 Rural Bypasses 14.9 56.2 1.4 5.1 4 Southern Satellites 9.7 65.9 3.2 8.3 5 Modest Income Homes 6.4 72.3 1.4 9.7

    72.3% 9.7%

    DINERS AND MINERS Close to one in five employed residents work in mining, oil and gas extraction, or quarrying industries. Diners and Miners is a very rural, primarily Southern market. Married-couple families reside in over half of the households, and over a quarter of householders live in mobile homes. This socially conservative group earns a living working with their hands. In addition to mining, construction and agriculture are common industries for employment. They take pride in the appearance of their homes and their vehicles. Budget-minded residents enjoy home cooking, but nothing too fancy. This is a gregarious group that values time spent with friends

     Rural living; homes are sparsely located throughout the countryside.

     These families have roots in their communities and do not move often; over three-quarters of all households are owner occupied.

     Over half of owned homes are worth less than $100,000.

     Married-couple families make up over half the households.

     Nearly a quarter of all housing units are mobile homes; the rest are primarily single-family Dwelling

     Own a domestic truck, dog, and ATV.

     Watch a lot of TV, including CMT and HSN.

     A few still hanging on to their landlines (no cell phones) and dial-up modems.

     Dine at Dairy Queen, KFC, Golden Corral, and Applebee’s.

     Hunting, yard work, and gardening popular activities.

     Shop at department and discount stores—mostly Wal-Mart.

     Many enrolled in Medicare and pick up prescriptions at the closest Wal-Mart pharmacy.

  • 8

    ROOTED RURAL

    Rooted Rural is heavily concentrated in the Appalachian mountain range as well as in Texas and Arkansas. Employment in the forestry industry is common, and Rooted Rural residents live in many of the heavily forested regions of the country. Nearly 9 of 10 residents are non-Hispanic whites. This group enjoys time spent outdoors, hunting, fishing, or working in their gardens. Indoors, they enjoy watching television with a spouse and spending time with their pets. When shopping, they look for American-made and generic products. These communities are heavily influenced by religious faith, traditional gender roles, and family history

     This market is dominated by married couples, few with children at home. • 80% of homes are owner occupied: primarily single family (73%) or mobile homes (23%).

     They own a riding lawn mower, as well as a garden tiller, and have vegetable gardens. • Only half of the households have a high-speed Internet connection. • They use a satellite dish to watch CMT, the History Channel, and GSN (Game Show Network). • Pets are popular—dogs, cats, and birds. • Leisure activities include hunting and fishing. • They listen to faith-based radio and gospel music. • Many are on Medicare and frequent the Wal-Mart pharmacy.

    SOUTHERN SATELLITES

    Southern Satellites is the second largest market found in rural settlements but within metropolitan areas located primarily in the South. This market is typically non-diverse, slightly older, settled married-couple families, who own their homes. Almost two-thirds of the homes are single-family structures; a third is mobile homes. Median household income and home value are below average. Workers are employed in a variety of industries, such as manufacturing, health care, retail trade, and construction, with higher proportions in mining and agriculture than the US. Residents enjoy country living, preferring outdoor activities and DIY home projects, about 79% of households are owned. • Married couples with no children are the dominant household type, with a number of

    multigenerational households. • Most are single-family homes (65%), with a number of mobile homes (Index 523). • Most housing units were built in 1970 or later. • Most households own 1 or 2 vehicles, but owning 3+ vehicles is common.

     Usually own a truck; likely to service it themselves. • Frequent the convenience store, usually to fill up a vehicle with gas. • Typical household has a satellite dish. • Work on home improvement and remodeling projects. • Own a pet, commonly a dog. • Participate in fishing and hunting. • Prefer to listen to country music and watch Country Music Television (CMT). • Read fishing/hunting and home service magazines. • Partial to eating at low-cost family restaurants and drive-ins. • Use Wal-Mart for all their shopping needs (groceries, clothing, pharmacy, etc.).

  • 9

    RURAL BYPASSES

    Open space, undeveloped land, and farmland characterize Rural Bypasses. These families live within small towns along country back roads and enjoy the open air in these sparsely populated neighborhoods. Their country lifestyle focuses on the outdoors, gardening, hunting, and fishing. They are more likely to own a satellite dish than a home computer. Although a majority of households do have a connection to the Internet, their use is very limited. Those who are not yet retired work in blue collar jobs in the agriculture or manufacturing industries.

     An older market, with more married couples without children and single households, the average household size is slightly lower at 2.54.

    • Most residents own single-family homes, or mobile homes (Index 493). • Most housing was built from 1970 to 1989; vacancy rates are higher due to seasonal housing.

     Typical of their country lifestyle, Rural Bypasses residents prefer trucks over sedans. • To save money, households shop at discount department stores, such as Wal-Mart, and warehouse

    clubs like Sam’s Cl

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