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Introduction

I. What is city marketing ? Why do we need it ? a.  Why ? b.  Different types of policy

II. Pros and cons a. Social effects b. Economic 

c. Political effects

III. Case study : Bilbao

Conclusion

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05/11/09 5 I. What is the city marketing? Why do we need it?

05/11/09 6 I. What is the city marketing? Why do we need it?

05/11/09 7 I. What is the city marketing? Why do we need it?

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05/11/09 II. Pros and cons 9

05/11/09 10 II. Pros and cons

Post-modern City

05/11/09 11 II. Pros and cons

05/11/09 12 II. Pros and cons

05/11/09 13 II. Pros and cons

05/11/09 14 II. Pros and cons

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III. Case study: the city of Bilbao 05/11/09 16

III. Case study: the city of Bilbao 05/11/09 17

III. Case study: the city of Bilbao 05/11/09 18

III. Case study: the city of Bilbao 05/11/09 19

III. Case study: the city of Bilbao 05/11/09 20

III. Case study: the city of Bilbao 05/11/09 21

III. Case study: the city of Bilbao 05/11/09 22

III. Case study: the city of Bilbao 05/11/09 23

III. Case study: the city of Bilbao 05/11/09 24

III. Case study: the city of Bilbao 05/11/09 25

III. Case study: the city of Bilbao 05/11/09 26

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