city gateway launch cuckoo wharf
DESCRIPTION
Launch of Cuckoo Wharf, Birmingham. Launch date: 03.01.2011TRANSCRIPT
City GatewayLaunching an Outdoor Spectacular at
Cuckoo Wharf, Birmingham. 03.01.2011
City Gateway Media
• Established 2007
• London, Manchester and Birmingham
• Specialist DOOH sales contractor
• Targeting key locations
• Innovative, flexible and competitive
Cuckoo Wharf -Location
• Nr. Spaghetti Junction, M6• Lichfield Road/Cnr Cuckoo Road• Head-on, city bound traffic• D.O.T Traffic score= 560,000• Comparative site VAC= 232,000
Site details• Iconic structure• 1x 96D (10’ x 40’) LED
screen– City bound
• 2 x 48 sheet light boxes– 1x Outbound to M6/Sutton
Coldfield– Exit Star City onto Lichfield
Road N/S
Digital 96 sheet
• 24 x second loop– 3 x 8 sec Ads (33% SOV)
– 150 x loops/hour
– 0600-2400hrs
• Ratecard– 1x 8 sec/loop= £5,000
– Period: 2 x weeks
– Launch date: 3rd January, 2011
48 sheet backlights
• Panel 0001-Lichfield Road– Homebound traffic
• Ratecard: £1,950 • Period: 2 x weeks• Introductory offer: £1,550• Production inclusive• Available now!
48 sheet backlights
• Panel 0002-Cuckoo Road– Exit traffic Star City
• Ratecard: £1,520 Introduction offer:£1,210
• Production inclusive• Available now!
Cuckoo Wharf- Iconic Advertising structure for your brand
Cuckoo Wharf- Iconic Advertising structure for your brand
Local Knowledge• Just off junction 6, M6• 10 x minutes from Birmingham Centre• Used by ‘smart commuters’ from Sutton
Coldfield • In proximity to:
Unique Opportunity
• Cuckoo Wharf ‘domination’– Own the location– 3 x Ads on D96– 2 x Backlight 48 sheets– Launch Offer: £13,290– Period: 2 weeks– Production included** Not including digital re-purpose